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Email Marketing Vs. Social Media Marketing – Which Should Be Your Top Choice?

The last year’s just over and marketers already think about their strategy for the next year. If you work in this field, one of the toughest decision you have to make involves your marketing strategy choice.

Are you struggling to choose between email marketing and social media marketing? Here are some basic facts to help you make the best choice.

Social Media Marketing Social media enhances your…

Tips For Building a Successful Digital Marketing Campaign in 2017

As we are getting ready for the year to come, we make plans both personally and professionally. For every digital marketer out there, 2017 will be an exciting and challenging year. Technology and clients tastes evolve simultaneously. Hence, you have to be ready to adapt and meet new exigencies. Here are some useful tips to help you build a successful digital marketing campaign next year.

Learn…

Learn the Best Social Media Practices for Astounding Content Engagement

Social platforms can enhance many digital marketing strategies, and content marketing makes no exception. Yet, this is only possible if you know how to make the most out of the opportunities they have to offer.

Here are some of the best social media practices to help you boost content engagement.

Responding Is One of the Best Social Media Practices

The first guideline you should consider for an…

7 Ways Offline Marketing Can Be Your Safety Net

Despite the massive development of digital marketing, traditional advertising still proves to be an effective strategy. In fact, it can be your safety net in case your online strategy fails.

Here are seven ways offline marketing can become your trustworthy ally.

1. Print Is Still Alive

Although many readers opt for online publications, printed content is still in demand. Magazines and newspapers…

Facebook Instant Articles: Should You Use It Or Not? Pros vs Cons

Have you heard about Facebook’s new Instant Articles feature? In a nutshell, this new release allows any publisher to create fast articles on Facebook to increase reader engagement.

But is it worth the effort or not?

To find out the answer, let’s go over some of the major pros and cons it has to offer.

Pros: Facebook Instant Articles Offer Quick Access and Control

Publishers can access and…

Landing Pages for Beginners: 5 Things You Should Include

Attracting visitors to your website is a crucial goal of digital marketing.

However, this doesn’t mean your revenues will automatically increase. Once people are on your page, the conversion process begins. And you have to try to turn visitors into customers.

Needless to say, it can be a challenging process.

A solid landing page, however, will ease your efforts. New at this? Read the tips below…

How to Get Facebook Video Views to Work for You

You know this: Facebook is one of the best means to promote your business online.

From sharing to liking and posting frequent content, there are many ways to benefit from the advantages this channel has to offer.

In this article, we will focus on a particular type of post: videos. Learn how to get Facebook video views working for you.

Share Valuable Knowledge that Educates Your Followers

One of…

5 Quick Ways to Grow Instagram Engagement Like a Pro

Since its launch in 2010, Instagram has become a useful tool for many businesses relying on social media marketing.

This channel’s continuous growth engages new users each year. With over 500 million monthly active users, Instagram is one of the most popular social networks worldwide.

If you want to gain more leads using this platform, learn more about it. Here are 5 quick ways to grow Instagram…

Is SMS Marketing Worth Going for?

With the growing popularity of smartphones, we also face new marketing trends. People are constantly checking their email and social media accounts.

That means they’re always connected. Why not leverage the advantages of SMS marketing then? Here are some reasons that will show you it’s worth it:

It’s a Fast Marketing Strategy

This method helps you deliver a concise message. You can…

Podcasts – The Content Marketing Tool You Didn’t Think of

Have you ever listened to a podcast? I bet you did. The question is: How did you enjoy it? As some lightweight manner of making use of your daily commute or traffic jams?

That’s fine. But has it ever crossed your mind that your business’s content marketing strategy could get a boost with podcasts? 

Now this would be a move no one saw coming, but anyone would enjoy. Curious to find out why? Keep…

Why Prepare for 2017 with a Video Marketing Strategy?

Are you already working on your advertising strategy for 2017? Great job – it’s always good to start working on such a plan ahead of time.

However, you have to make sure you’re making the most of it. How? By including video marketing! That will help boost your brand awareness and revenue. Here are more reasons to prepare an advertising video for next year:

They Go Viral Easier Than Written Content

Want to Make Sure Your Webinars Are a Success? 3 Things to Keep in Mind

Brand awareness and building up your business contacts are just a few major benefits of web-based seminars.

No wonder companies are using it so extensively.

To make sure your webinars are a success, though, you have to approach them as key elements – not just a side strategy.

But before starting to craft a master plan, ask yourself this: “Would I recommend it to my friends or family?”. After all,…

3 Ways to Make Sure You Get Great Long-Term Content Results

Why do marketers seem to jump so eagerly on the content marketing bandwagon? Mainly because it works.

The question is: “Does it work for everyone?” Only if you aim at long-term content results. In case you expect an outstanding outcome right away, chances are you’ll be disappointed.

With that said, there are some good practices to follow when outlining your content marketing strategy. Let’s check…

Writing an eBook? Avoid These Mistakes to Get it Done Faster

eBooks are an effective marketing tool for almost any kind of business. They even help your personal brand. However, writing an eBook is far from an easy task. Generally, the more time you put into it, the better the results you get.

But before you start, you should realize how much you actually need to write. The bigger the eBook, the more mistakes you could make.

However, things change if you…

There are multiple strategies you can implement to boost sales. Without any doubt, capitalizing on your eCommerce email list is one of the best. But for it to be profitable you need to constantly bring in new leads. Another aspect is that some online…

4 Powerful Tips for Growing Your eCommerce Email List

There are multiple strategies you can implement to boost sales. Without any doubt, capitalizing on your eCommerce email list is one of the best. But for it to be profitable you need to constantly bring in new leads.

Another aspect is that some online stores seem to be focusing on social media. Granted, those fans, followers, and likes have value. But are they more valuable than your eCommerce…

With how well Twitter is doing on the social media stage, you’d think it’s an easy job to succeed on this platform. You take care of essential aspects like post frequency or Tweet length, and you’re good to go. But a quick look at Twitter’s…