Gallo Guidance

Marketing Analytics presentation that I was honored to present at CAMEX 2021 national convention.

Recorded version of a live presentation I gave at CAMEX 2021. A national convention for college stores. The topic is on implementing Analytics and using data to form customer personas to increase your online strategy. https://nacs.wistia.com/medias/g07woptolb Marketing Analytics: Enhance your Strategy presentation. Presented live at CAMEX 2021.

"Losing sight of your path for the sake of metrics will leave you lost in the woods." How do you go about setting metrics with your business strategy in mind?

Focus on the path at hand. In business, we always set KPIs and benchmarks to gauge how we are doing compared to ourselves and others. Amid all these numbers is a series and the onslaught of dashboards make sure you’re not losing sight of your path. The path is your “why”, “how”, and “what” you are trying to accomplish. Generally, this can be extrapolated from your mission and vision statement.…

More Mission, Less Results.

Focus on the path at hand. In business, we always set KPIs and benchmarks to gauge how we are doing compared to ourselves and others. Amid all these numbers is a series and the onslaught of dashboards make sure you’re not losing sight of your path. The path is your “why”, “how”, and “what” you are trying to accomplish. Generally, this can be extrapolated from your mission and vision statement.…

Post sober, why ranting and raving online won’t help your brand.

Recently a local business showed an example of why you should never post online when you are not “sober”. Now I don’t know if they were drunk or something else but I hope they were not in their normal state of mind when crafting the post below and then proceeded to argue with customers in the comments.

Stay Classy

Just like it’s not polite for party hosts to argue in front of their guests you…

Back in action: 5

It’s been a long while now, I hope all is well. Got behind the eight ball lately but now I’m back in the driver seat. Not sure mixing those two analogies make sense, but you get the idea. We’ll that was my last few months, but now I’m ready to rock N’ roll! I have some exciting things in the works now and am moving them into a full fruition within the next few weeks or months. Just to quickly…

3 Easy Gamifaction Tactics to Persuade.

Games. I love them, and most likely you do also. Almost everyone prefers playing games of some sort, whether it’s chess, video games, football, or learning a new language. That’s right, learning a new language. Gamification is a “new” buzz word for taking normal business and making it into a game of some sort. Games have been proven to incite people to complete miraculous tasks and sometimes even…

Do your customers trust you? Tips on how to gain Customer Confidence and Trust.

People’s distrust for companies has grown rapidly. People no longer take what marketers say at face value. Customers want to know that you’ll deliver on that “2-day shipping” offer, they want to know what percentage of your donation is actually helping people, or if your Chinese manufacturer is offering good working conditions. Much like in your personal life, gaining customers’ confidence and…

Eating Frogs to Succeed. How to get start each day completing tasks. #entrepreneur #smallbiz

Mark Twain said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worse things that are going to happen to you all day long. The “frog” in our cases would be the largest, most horrifying task you need to complete each day. This adage has been hailed by many of business books and blogs around the…

Stop and Sprint Design, How Rapid Prototyping Helped Us at Forgecrafter

The one piece of advice I give many first-time entrepreneurs is that starting their business is “a lot of sitting and a lot of sprinting”. When starting that first venture you will end up sitting around waiting for documents to be processed, and accounts to be opened. Then immediately need to take the next steps and I mean IMMEDIATELY. Some struggle with this at first but they all get through it.…

3 tips on how to create a memorable customer experience. By @Jonathan_Gallo #customerexp

The days of the old retail store is dying. No longer do we want to walk into a drab store that is full plain shelves and boring product. If we wanted to have a generic experience we can order online (normally for much cheaper) and get whatever we needed in a few days. So, why do people go to retail stores now? Well, anymore it’s for the experience, habit, and convenience (until amazon has same…

Get on board and ride the Momentum. #entrepreneur #goals @Jonathan_Gallo

Chug, Chug, Chug. The train begins to slowly creak forward as it starts to pick up momentum. Getting a 100 ton monster of train moving takes a lot of energy. Once that large locomotive gets moving though they can begin sailing and can be effective at staying at high speeds.

We all struggle with the trains in our life time to time. Whether it’s to begin a business, lose weight, or finish your MBA.…

When Good enough is good enough. Knowing when to stop with creative projects. #design

I’m sure you, like myself, have been there. Running (or walking) and that last mile comes up on the screen. Only 1 more to go, but your already exhausted with sweat dripping down your face. Going home to grub out on some delicious tacos in the fridge seems like a superior choice. This last mile though can be the difference between succeeding at your goal and failing. The tricky part comes in when…

 My wife and I finally were able to bring our daughter to Disney. It was an exciting time, our daughter is at the perfect age where she still loves all Disney characters but old enough not to whine from all the traveling and walking. She even dressed up in different princess costumes. 

This is when I noticed how well Disney brings their customer experience full circle. Every employee referred to…

With the new year, many people will begin their yearly ritual to make a big change in their life. They’ll want to lose 30 pounds, save for a new car, or become a better manager. The key to long term personal change is small incremental growths. 

Instead of trying to lose weight, buy a new car, and become a better boss because it’s the new year. Take one goal, and break it down into little chunks.…

C3P1 of Marketing is a customer centered strategy to market and build brands... Read more...

For years, marketers have been referring to the 4 P’s of marketing as the keys to marketing success, the 4 P’s for those who don’t know are Product, Placement, Price, and Promotion. In the more recent years though people’s buying decisions are shifting. We all are constantly bombarded  with advertisements and we’re becoming better and better at ignoring and avoiding ads. Now as marketer’s we have…

Discussing @Blizzard's recent hero's great marketing campaign & how it translates elsewhere.

I like games, but I really like when I have a chance to talk about the business or marketing of games and how to it pertains to overall business. That is what we are going to divulge into today, a gaming marketing campaign ran by an industry leader.

Recently Blizzard (Large internet gaming company who made World of Warcraft, Diablo, and recently Heroes of the Storm) started a marketing campaign…

Creating a rewarding Customer Experience can be hard but I go over some tips on how to improve Customer Experiences.

Today is becoming harder and harder for the what used to be the old fashion way of the advertising men are over with. The logic of telling people what they need to buy and just showing this glowing omnipotent looking product will make thousands of people pounce on your product is dead. Everyone is bombarded by advertisements for as fight club puts it to “…buy things we don’t need, to impress…