Funnel Idea

For every successful business, the customer buying process plays a vital role it is because, the more your customers buy, the more you will generate higher conversion rates.

So, to bring out all the customers towards sales, businesses are started using Channel Funnel. The business conversion channel funnel will put your business in a position to maximize your conversion rates and generates higher profits.

What does Channel Funnel mean?

In simple words, channel funnel describes the journey of the customer's way of buying any products with the right solution at every step. Whenever you market any products or services in front of your audience, then only some specific audiences will come over to it and become leads. Thus, channel funnel presents a perfect strategy for businesses to convert customers towards sales.

So, before applying any channel funnel to your business, make sure that you have a perfect acquisition strategy that can convenience your customers. Moreover, it is also known as channel acquisition funnel as it provides a great process to bring more new customers.

What does Customer Acquisition Funnel mean?

As we all know that every company is unique, and thus they can make funnel according to the key metrics. In other words, your customer acquisition funnel strategy must include all the efforts that bring every customer to the final stage of purchasing.  

Regardless of the size of your business, a strong acquisition funnel can prevent the loss of customers as they walk through all the several stages of funnels.

So, if you're looking forward to gaining some profit through acquisition funnel, then here are some of the perks that will boost up your channel acquisition funnel to win new customers.

Define your Business Strategy.

For any business, a perfect strategy can be defined as the combination of all the decisions related to objectives, outline plans, and goals to secure a competitive position in the market. So, research your targeted audiences who will generate more sales for your channel. While creating a strategy, keep in mind that it must contain a deep understanding of your business, customers, market, and competitors.

Create an Estimation Cost.

Every successful business needs a budget, so it is better to analyze the cost estimation value before any customer buys the product. In other words, you need to find out the amount of money you're spending on advertising and marketing of any product. So, you can evaluate how much will your audiences spend why they buy your product.

Know your Target Audiences.

When it comes to target marketing, all you need to reach a group of people with marketing messages. They are the people who are aware of your products and services and are more likely to buy it. Moreover, they form unity based on their demographics, and behavior which in turn makes more audiences aware of your content.

Build Landing Pages.

To use more of your customer acquisition channel, create several higher free landing pages so that any user can directly get an introduction to your products. While creating landing pages, make sure it that always direct customer towards the page to buy the products. Even today, most of the marketers are using tools to create attractive landing pages with simple drag and drop elements. So, build landing pages that showcase your product in front of audiences and drive organic traffic.

Compelling Call-To-Action.

CTA is mainly used to catch user attention and push them to perform some desired action on your site. It usually contains text that tells users what activity they need to act, which in turn leads to conversion-oriented sales. So, almost every business site has a compelling call to action, which results in an immediate response from the audience's sides.

Wrapping It Up!

For any business, the main motive is to generate more and more leads that can be directly performed, by creating attractive landing pages for your website. However, creating landing pages is not a big deal, as it involves designing pages that look good and grab more visitor's attention.

Since most of the users cannot distinguish between a landing page and home page, so I would like to clarify this point, which will give you relevant knowledge.

Sometimes most of the marketers use the home page as a landing page by providing all the actions and offers on a single page, which leads to a lack of audience attention. To get rid of this problem and grab more attention from visitors, you can create several landing pages to show features, offers, services of any product. Keep in mind that you can create as many landing pages, but there is only one homepage for a single website.

Now, you might be thinking that Landing pages do wonders for any site?

Yes, definitely, since the landing page on any website is the first page that arrives when visitors are on the way to do some significant actions. It can be a part of your main website or a standalone page, which is designed individually to receive high traffic from online marketing.

Now the question arises, how landing pages will improve the sales opportunities for your business?

The most vital purpose of creating landing pages is for targeting ads and marketing campaigns to generate higher conversion sales. So let's have a look at how to create high converting landing pages.

Use a Killer Headline.

The first and foremost thing the visitor will read is the headline, and then he will connect with the rest of the sentences. So, the headline must be eye-catching because then only it will catch visitor's attention. Define your headline in a way that makes you different from other competitors.

Present a Powerful Call To Action.

By using a Call To Action, you can attract more visitors to your site, and it is the primary conversion metric. When implemented successfully, results in generating more leads that convert them into sales sooner or later eventually.

Getting SEO Rankings.

Landing pages are well made to target with a specific set of keywords. So, provide secure backlinks to your webpage to boost search engine rankings. Make your content shareable and try to speed up your page loading time.

Provide Captivating Images.

Images are the base of any landing pages because it helps to enhance the overall experience by keeping viewers bounded. It also reduces bounce rates. Better images on landing pages directly affect the quality score and conversion rate, as they are the first thing visitors going to see.

Landing pages have specific benefits apart from a business website that makes them an effective lead generating and marketing tool. 

Increase Conversions.

Landing Page provides the customer with particular information related to products and services, which in turn creates more visitors towards the site. It gives benefits to your business because more conversions typically lead to more customers.

Generate Data and Insights.

You can link a Landing page to specific campaigns or a piece of content that brings more leads. By tracking user behavior, you can produce a valuable sight for your site. In addition to this, you can provide a form and request your users to submit their email addresses.

Strengthen Brand Awareness.

While designing landing pages, it is vital to consider the layout to grab more attention from visitors. With consistent branding, you can enhance the visibility of the brand among various platforms. The customers are more likely to purchase your product and this strengthens your brand awareness.

Attain Business Goals.

While designing landing pages, it is vital to consider the layout to grab more attention from visitors. With consistent branding, you can enhance the visibility of the brand among various platforms. The customers are more likely to purchase your product, and this strengthens your brand awareness.

Offers Instant Credibility.

Since landing pages are focusing on a particular task, that will help the user to complete their activities efficiently. Another way to acquire the credibility of the page is by adding testimonials for the product and services, it is representing it.

Final Thoughts!

No digital marketer will ever reveal the fact of how their mobile CRO is improving. Consider the current scenario, one will see that the mobile conversation is becoming more device-specific along with the increase in the number of mobile users and their browsing habits.

Before taking any initiative, one must look into the fact that mobile users accounts are far different from the ones who operate desktop. Consequently, one cannot draft the same strategies for both the users. To bring you closer to the aim of increasing mobile conversion rate, we have brought these tips that help you out. Check them out!

1. Keep your form short.

The lead capture firm plays a vital role in generating quality leads on your website. Filling a form on the desktop is difficult, but it’s incrementally poor to access on mobile. Only mobile users can illustrate how frustrating it is to fill a form on a small screen using their fingertips instead of a keyboard. For a stress-free and comfortable form submission, there should be manageable fields with enough dimensions. As a whole, you should provide ease to the users that help them shift effortlessly to further fields without any errors.

2. Expand Your CTA Buttons

Forms are not only the disturbing factor for mobile navigation, but inaccessible CTA buttons can be annoying too. You can’t improve the conversion rate when your prospectus is hitting on their screen continuously to convert. Appealing your targets is not everyone’s cup of tea as they have a lot of options to shift when your site (or buttons) are not respond. To make it bearable, one can customize there button size to 10x10.

3. Evaluate your media

There are a lot of variations available for a user to appeal on the desktop, as it becomes complicated to choose from mobiles. Mobile users are on the move, and thus they don’t bother to sit for longer to watch any introductory video about there past achievements or founder. It’s better to keep things short yet informative.

In case you are using videos, make sure not to extend the time more than two minutes. Moreover, you can also replace videos with other suitable visuals, such as infographics or GIFs.

4. Avoid overstuffing Your Pages.

Pages overstuffed with bulk of images are comparatively slow in downloading as compared to pages with fewer elements. It becomes a major obstacle in the process of mobile conversion optimization. Pages that don’t contain more than 12 images for the credibility of successfully converted visitors in bulks.

Point out images that have no value on your pages (not related to the text), and remove them one by one without hurting the page performance. Consider yourself, would you like to spend time on a website where there is a lack of textual information and images grabbing the substantial portion. The answer will be a big ‘NO”.

Conclusion

After you have a good idea who your potential leads are, the next step in identifying your lead generation method is to identify your sales funnel — understanding where a prospect is in your buying path so that you can better align it with your marketing and sales processes. It is extremely important to map your lead generation activities to your funnel as it determines your promotions, marketing, and planned metrics.

The sales process is typically defined by many organizations as a funnel. The top of the funnel is where you get the largest number of leads and the bottom of the funnel is where the lead transforms into a customer.

Look at the figure below as an example of a standard marketing funnel.

You could move the funnel from the top of the funnel (early awareness) to the bottom of the funnel (late-stage buyers) by tailoring programs and messages to this process.

Based on its marketing processes, each organization has a different funnel. However, for simplicity’s sake, one of them is listed below.

Awareness and Friend: This stage includes all the leads that may know that you are your business but are not identified in your database. The organization acknowledges that visiting their website or downloading an ebook may be a guide, but it has not formally defined itself. Such leads are curious about your organization; they are often brought in by inbound marketing activities including social media and material.

Name: This is when your company’s database is officially entered by a person. A title is just a word; it’s by no means a guide yet. Why? Because the organization has not yet been engaged by names. Note, just because somebody at your trade show booth gets scanned doesn’t mean they want to interact meaningfully with your business. She is therefore not yet known as a source.

Engaged: Until they have had some kind of meaningful conversation with the customer, the agency will not push names to the next point in the funnel. An interested person knows he’s in the system, maybe he’s been attending a webinar or downloading an ebook, so he wants the company to contact and connect with him.

Target: You can use lead scoring to decide if that person is a successful buyer once a customer has engaged your company in some way. This means they are suited for their ideal standards for demographics and behavior.

Lead: At last! A goal becomes a ruler. Marketing is not moving a lead on sales until this moment. A individual should show sufficient interest in your organization to become a leader. She may have downloaded some whitepapers, attended a couple of events, and responded to a direct mail campaign. It has a high lead score for this guy.

Sales lead: If the lead is really competent and he has had a good conversation with the internal sales team, he will be assigned to an account executive (AE). The AE then speaks directly to the lead and has seven days to either turn the lead into a true sales lead, or send it back to lead nurturing marketing, where advertising attaches the lead to a re-engagement strategy over time.

Customer: Woot! You now have a full-blown customer and it has turned your lead into a deal.