A landing page is the first place where visitors arrive, when they click on your ads, promotional emails, or PPC ads.

Landing pages bear the responsibility of directing visitors to take a specific action such as signing up for your newsletter, making a purchase, filling out registration forms, as well as subscribing for emails. Since a good landing page result in increased ROI, you need to draft high converting landing pages that looks remarkably eye-catchy. That’s precisely the thing that every business wants before they proceed further.

Well, It’s not rocket science to create productive landing pages. Drafting a powerful page is not merely designing something good-looking, but it’s about providing audiences what they unquestionably value. In this article, you’ll learn what makes a landing page high converting. Let’s take a look on them.

04 Must-Have Features For Your Landing Pages

A Captivating Headline

A headline illustrates everything about business in a single sentence. Moreover, it brings awareness among the visitors, makes them attentive, and keeps them engaged for further reading. In short, a well-drafted heading encourages visitors to stick around and find out more about your offers.Also, keep these facts in mind:-

The headline must have the ability to grab visitor’s attention at first glance.

It should demonstrate everything about your product or services.

Always make the headline short. Though the maximum limit is 20 words, try to complete within ten words.

In case the heading supplements an image that itself explains your products or services, there is no need to write down a lengthy headline. Instead, make it short yet instructive.

Impressive Subheading

Subheads stand as the next feature for creating compelling landing pages. While heading urges visitors to take a look, subheading should keep them engaged. The two elements (heading and subheading) together produce a high performing landing page.

Here’s what you need to consider:-

A remarkable subheadline typically located beneath the main title.

Sub headline should be more extensive to explain the headline well.

Make it easy to understand for users. If it seems complicated, most of the visitors will exit from your site and would hardly visit again.

In most cases, visitors decide on clicking the ‘Get Started’ button after reading out the sub-heading portion only.

Images

Images and other visuals are essential constituents of a successful landing page. Our brain is designed to understand things quickly when explained using images. It collectively means that images have a high impact on how your visitors will behave.

While choosing images for the landing page, make sure that -

The image should be large, high quality, and self-explanatory.

Take great care of color contrast, pick colors that fit best with your background. If you have a business that sells products, it’s mandatory to add product images with brief details on the landing page.

And, in case you deliver services then, your images should grab visitor’s attention to exhibit your influential part. 

Extra Tip: Image sliders are no longer in the practice as it annoys users often. It’s better to add attention-grabbing still images on your landing page.

Suitable Explanation

In addition to heading and subheading, your landing page should make your offers thoroughly clear. Your potential customers are not going to convert unless they understand what your business is all about. A brief, uncomplicated explanation is far better than a lengthy or tricky one. Whatever the details you mention, it should either integrate with the heading/subheading or differ entirely. Not every time a business focus on the brand highlights, they might want to tell something that isn’t related to what the title says.

Adding an explanation is not necessary for a product-centralized brand, whose aim is to showcase their products, but not explain its details.

Conclusion

For any business, the main motive is to generate more and more leads that can be directly performed, by creating attractive landing pages for your website. However, creating landing pages is not a big deal, as it involves designing pages that look good and grab more visitor's attention.

Since most of the users cannot distinguish between a landing page and home page, so I would like to clarify this point, which will give you relevant knowledge.

Sometimes most of the marketers use the home page as a landing page by providing all the actions and offers on a single page, which leads to a lack of audience attention. To get rid of this problem and grab more attention from visitors, you can create several landing pages to show features, offers, services of any product. Keep in mind that you can create as many landing pages, but there is only one homepage for a single website.

Now, you might be thinking that Landing pages do wonders for any site?

Yes, definitely, since the landing page on any website is the first page that arrives when visitors are on the way to do some significant actions. It can be a part of your main website or a standalone page, which is designed individually to receive high traffic from online marketing.

Now the question arises, how landing pages will improve the sales opportunities for your business?

The most vital purpose of creating landing pages is for targeting ads and marketing campaigns to generate higher conversion sales. So let's have a look at how to create high converting landing pages.

Use a Killer Headline.

The first and foremost thing the visitor will read is the headline, and then he will connect with the rest of the sentences. So, the headline must be eye-catching because then only it will catch visitor's attention. Define your headline in a way that makes you different from other competitors.

Present a Powerful Call To Action.

By using a Call To Action, you can attract more visitors to your site, and it is the primary conversion metric. When implemented successfully, results in generating more leads that convert them into sales sooner or later eventually.

Getting SEO Rankings.

Landing pages are well made to target with a specific set of keywords. So, provide secure backlinks to your webpage to boost search engine rankings. Make your content shareable and try to speed up your page loading time.

Provide Captivating Images.

Images are the base of any landing pages because it helps to enhance the overall experience by keeping viewers bounded. It also reduces bounce rates. Better images on landing pages directly affect the quality score and conversion rate, as they are the first thing visitors going to see.

Landing pages have specific benefits apart from a business website that makes them an effective lead generating and marketing tool. 

Increase Conversions.

Landing Page provides the customer with particular information related to products and services, which in turn creates more visitors towards the site. It gives benefits to your business because more conversions typically lead to more customers.

Generate Data and Insights.

You can link a Landing page to specific campaigns or a piece of content that brings more leads. By tracking user behavior, you can produce a valuable sight for your site. In addition to this, you can provide a form and request your users to submit their email addresses.

Strengthen Brand Awareness.

While designing landing pages, it is vital to consider the layout to grab more attention from visitors. With consistent branding, you can enhance the visibility of the brand among various platforms. The customers are more likely to purchase your product and this strengthens your brand awareness.

Attain Business Goals.

While designing landing pages, it is vital to consider the layout to grab more attention from visitors. With consistent branding, you can enhance the visibility of the brand among various platforms. The customers are more likely to purchase your product, and this strengthens your brand awareness.

Offers Instant Credibility.

Since landing pages are focusing on a particular task, that will help the user to complete their activities efficiently. Another way to acquire the credibility of the page is by adding testimonials for the product and services, it is representing it.

Final Thoughts!