Evaluation !
Since September, I have been working on the first project of my year two graphics communications course which was titled PAGE TO SCREEN. This project was about famous books that have been turned into a movie and creating artwork from them. I had to create alternative book covers and film posters for my selected theme, which was The Jungle Book.
I was pleased with my selected book/film as I knew I was going to be focusing on the audience of children. This would mean many different colours were going to be incorporated into my project and also an element of education was going to be brought in my artwork as well.
For a lot of my outcomes, I used Pinterest for inspiration as I wanted to see what had been done before so I could create unique results that would stand out.
When you look at my outcome, there are elements of the jungle throughout all of them as one of my goals was to focus on grabbing my audience's attention. A fair amount of the features were animals. The reason for this was because my target audience being children I wanted my artwork to educate them on animals that would be found in the jungle.
There was a lot of trial and error within the project as I was experimenting with different styles such as thresholding, halftoning, extra. One of the processes that helped me get over mistakes was having the pieces of artwork up on my desktop and then create the same thing again on photoshop but changing the bit that didn't look right. Still, by doing this, it allowed me to have better outcomes than the first and also made me learn a lot more, and by learning, I was able to broaden my skill base. Alongside this, there was a lot of research. Not just artist research I was researching the author of the book Rudyard Kipling and also researching about the jungle, the jungle book originated from. By doing this, it allowed me to look at colours and animals for inspiration, and by doing this, my artwork came out well.
Within my project, I created five book cover designs, and 11 movie poster designs within all these designs I was making illustrations to use on them including digital images drawn on photoshop and procreate and also hand-drawn work using pens, paint and pencils.
When I was given the jungle book, I was excited to start creating artwork. As I got into the project, I began to find it hard as I had problems that I didn't think of such as showing expressions through an animal's face and being able to create cartoon looking animals to represent the 1968 animation film but soon realized it was hard so, during my project, I decided to focus more on the real-life jungle book that was made in 2016. This made it slightly more manageable as I was able to use an image of real animals to work from and not having to create my animal from scratch.
Other issues that I had to approach was the colour pallet at the beginning of my project. I was focusing on the colours of the jungle as I wanted the colours to represent it, but then all my work started merging into one, so I decide to use a website called coolers.Co this was a colour generation site, and by using this, I was able to use unique colour pallets that made my outcomes stand out. First, I started adding different colours in slowly then completely didn't use green, and the results came out well. My final book cover design had no green on it at all, which can show progress has happened, and I have worked on targets.
The journey of the project had a high at the beginning due to my interest and excitement to create but then went downhill but soon lifted again after I had the problem solved and come up with solutions this made it run more smoothly.
With having been doing the concept and topic of page to screen the jungle book I knew it was going to be children based as I said at the beginning, I knew my aim was to make fun, unique, educational pieces of artwork. Nowadays I feel like children are more into movies as technology is overriding the classics such as books that is why I have made many different movie posters as that is what I feel children would be more drawn too now. However, there are still children who love books hence why I always focused on creating book cover but just not as many as the posters, I was still focusing on the educational bit for both of them, But mainly the book as that is something you pick up and really absorb whereas with a movie poster it is something that you look at to get an a fell of the movie and get a feel for what's to come and with my outcome, I think you can see that being portrayed.
This whole project opened my skill base hugely as I was learning new skills every day and not just the skill I was being taught. I also learnt skills about organization preparation but mainly understanding of my target audience. I feel that out of the skills I learnt from college understanding my audience and how important it is to understand and get on the same wavelength as your audience. This will give you the best outcomes as you are putting your self in there shoe's. It works well and makes you want to do more artwork as it gives you a lot of inspiration. But overall, it also helped me with this project.
Page to screen project was a project that consisted mainly of computer-based work. This included the materials of photoshop and illustrator and in my case also procreate there was also the element of practical workshops such as typography, collagraphy, screenprinting and illustrations(continuous line drawings), my favourite media that I used was probable the digital art as I like the effects and texture I was able to create, and how I was able to bring a piece of artwork alive, the only thing that wasn't as enjoyable about the digital art was having to constantly create layers, so you were able to move them around even though it helps a lot when you want to manipulate the outcome, its frustrating when you get to the end and realize its all on one layer but when that has happened, I have always been able to sort it out eventually. My favourite part of the practical workshop was probably the illustration workshop as it was a challenge having to keep the pen on the paper the whole time to create the illustrations were hard but what I drew was terrific illustrations.
With each book cover and movie poster design I had to select the right size for both of them so throughout the project this became a prosses I had to do every time I wanted to create an outcome. With the book cover, I have to prepare an a4 horizontal white page on photoshop making a 2cm gap in the middle for the spine of the book with the rulers and then with the movie poster I had to create an a3 white page on photoshop.
Another process I had to use throughout the project was looking and planning my design to do this, I went on to Pinterest and had a browsed at different book cover/posters for inspiration.
A technique that appeared in this project was animating. I had done this technique in another project before last year; this benefited me as I was able to crack on with it. The only thing that was different was the animation have a different topic/concept. Animating was an old skill to me, but I managed to learn a new skill within it which was another way of animation I learnt that you were able to create an animation without having to do the process of moving and saving this helped as it was an easier but effective way of animating.
With the current situation of COVID19, we were asked to create a blog on Tumblr this was to ensure us that our lecturers were able to see our work in case of other national lockdown and also minimizing cross-contamination of passing our journals back and forth. I really have enjoyed having tumbler as our alternative sketchbook and journal as to me look a lot nearer than my previous projects, and with my specialism being graphics communication, I can present my work in a high-quality way compared to last year, and with Tumblr, I was able to look at my blog as a whole project. I was also learning about aesthetic as you could transform your blog to link to your topic. My blog contains a lot of work, including research. The research was a big part of this project as I needed to learn about The jungle book but not just the storyline, but about the background of the jungle book, this helped me a lot as I was able to plan colour pallets layouts and general inspiration and overall enjoyable to me. It helped me with my target audience a lot. As I am on the topic of research there was research on my blog about the artist that inspired me the main artist that inspired me to do my final book cover design was Coralie Bickford smith she is an amazing illustrator for book cover designs, and I just fell in love with her work and I was able to create outcomes using inspiration from another artist that help me more with digital illustration, his name is Roy Lichtenstein he inspired me with my halftone work, and I can happily say it some of the favourite work I have created.
One of my the pieces of primary research I did was creating my own mood board using objects to help me understand the topic of the jungle book, and I used Jordan Bolton as my artist inspiration for this as I wanted to link to back to an artist.
I have really enjoyed this project of the page to screen and can happily say I am pleased with my outcome.
My outcomes are very strong and show planning, and the main thing is catered to my target audience I feel like they could be a genuine poster and book cover, but there are also some weaknesses, but the weaknesses were not with my outcome because I am happy with them it more about my blog side to the project if I was to work on something it would be delving into more artist research and even though it was hard to find an artist that inspired me I still feel like I could have done some more but still happy with what I have achieved.
With this project, I feel like was to be harsh on myself, and I did this as it made me work harder what I mean by this is when I looked at my work I reviewed it as two people one of them was saying the good thing and the other picking up on things I wanted to change, and this helped me and was an effective way of self reviewing and help me at the end with outcomes.
To me my outcome show progress as from the start of the project from the 16th of September to now you can see my work has grown and this is down to workshops such as halftone, typography workshops and these were only in the first couple of weeks on the project, and there were many more, but you can see it has helped me grown as a designer and learn, I feel the workshop that has to help me the most was the typography because it made me understand how much can be conveyed through typeface and also helped me understand how important it is.
Overall my outcome has worked well there have been displayed on my blog along with my research, other outcomes and problem-solving. The way my work has been displayed is in a unique way I have placed my book cover design onto a book, so it looks more realistic as with my poster I have made sure I have a high quilty picture and has been put onto a mock-up on to different billboards in different areas.
My whole project shows the progress of my skill and how my outcomes have been created and that is what I wanted for my blog to portray and I am excited to use the skills that I have learnt in my future project as they are very useful and I know I have a lot more knowledge on the audience and that will help me plan and create better and significant outcomes in the future.














