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YOU ARE THE REASON
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Janaina Medeiros
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Game of Thrones Daily
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Claire Keane
DEAR READER

Kiana Khansmith
Xuebing Du
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@forthekickofit
We Back.
Special announcement soon come.

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Be So Bold
So here I am, sitting at my desk, when Reebok Classics decides to launch their latest collaboration with FACE Stockholm. The collaboration literally smacked me in the face with greatness along with inspiration for a plethora of outfit ideas to rock during these warm-weathered months.
The collection celebrates womenās bold style and individuality -- and features actress and blogger, Ashley Madekwe as the face of the campaign. The Reebok Classic x FACE Stockholm collection fuses some of Reebok's most iconic and definitive women's silhouettes with FACE Stockholm's bold and eye-catching color palettes, creating a fun and fashion-forward look (i mean ... have you used their listick? MY GAWD!). The Reebok Classic Freestyle Hi, Classic Leather and Princess Spirit are given a fresh update with shimmering metallic tones, flashes of jet black and colorblock pastel strokes which juxtapose with minimal white uppers, resulting in a unique collection that both empowers women and encourages them to break rules and stand out from the crowd.
Reebok Classic x Melody Ehsani Do it Again
LeBronās Mix
Thank you to LeBron James and Sprite for sending me this dope LeBronās Mix Pack. Only 100 were distributed and I was lucky enough to get box number 32.
The Most Wonderful Collab on Earth
If youāre a Disney fanatic, your dreams may have come true. Teaming up with Vans (again), Disney will launch theĀ āYoung at Heartā Collection which pays homage to some of Disneyās most beloved characters.

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Nike Women Los Angeles
Remember when I told you the for the Kick of it Crew were participating in Nike Women Los Angeles for N+TC? (oh nah? .. let me refresh your memory and have you click here.)
Well .. we went, we saw, and we definitely CONQUERED.
A great initiative that boosts empowerment, over 2,000 women came together to pursue their #betterforit journey - a journey that encourages women to go out there and put their fitness goals test by living an active lifestyle. By bringing us all together, we were able to raise $10,000 for the Beyond the Bell program which is LAUSD's after school program dedicated to keeping kids active after school. That, my friends, will remain forever dope.Ā
The weekend started with a preview into their Nike SNKRS Courtyard, which was a celebration of women's footwear through the lens of sport, style, art and music with a panel of special guests that will speak to why Los Angeles is a city like no other.
Following that day was the main event: an individualized curated agenda of workouts that ranged from running to spin to POUND (which btw, Iām super obsessed with).
We even got to sit down and have a chat with singer and runner at heart, Ellie Goulding.Ā
A mural by graffiti artist and painter, hueman greeted us where everyone was instructed to write their own positive affirmation underneath.
Shot of my shoes and leggings from Nike because they are super dope.
Fin.
xx,
A
#AIRMAXDAY continued...
The Air Max Box was a cubic, LED charged retail space set up in the middle of the ever-developing Arts District in DTLA. Upon arrival, there was a line snaking around outside as I'm sure kids were camped out for hours, if not overnight waiting to get in.Ā
Inside THE BOX was a stimulating futuristic setting featuring past Air Max sneakers that were suspended like museum articles cryogenically frozen or time capsuled. Prominently displayed were the "new" Air Max Zeros, which were actually the very first Air Max design sketched out by Tinker Hatfield back in 1986.
There were kicks everywhere - in tubes, on tables, in the floor, being 3D printed - the full Air Max experience. So many things to look at! Once you stepped outside the glowing box, there was Los Angeles-based painter and designer, Tristan EatonĀ throwing up a mural, nail art stations courtesy of NCLA, and Jason Markk shoe cleaning chairs. A fine Nike production as always.Ā
The new Zeros for women are super hot, and available in six floral colorways representing six major cities: New York City, London, Shanghai, Tokyo, Paris, and Milan.
Karen Civil taking a snap.
xx,
Ashton
Ashton is a super cool PR-maven who resides in Venice, California. She enjoys arts, style and stiletto nails.
Ode to the Air Max
Oh, Air Max how much do we love thee ... let us count the ways. From versatile colorways to bold & funky design concepts, the Air Max has been a Nike staple for decades. Built as a pair of kicks to maximize comfort and ease for runners, it was hard for sneakerheads to stay away from these each time a new one hit the market. Thereās a reason this never-miss style is still as popular as ever in the Air Max 90 & Air Max 95, and garnering new interest with the Thea style. You canāt ever go wrong with these sneakers.
In celebration of #AirMaxDay I thought it would be fun to pop together a few outfits to help highlight just how special these kicks are...
For the more Fashion-Forward #KickChick, leather joggers are a must with these bright red Air Max 90s.
#AIRMAXDAY
I never quite understood the hype regarding the Nike Air Max ... until I put my foot in one. I felt as though I was walking on a cloud. I couldnāt comprehend why my feet have been in anything else but an Air Max.
Yes, it is an iconic sneaker because of the visible Air Cushioning technology but as time went on, I realized its the versatility that has allowed it to become a favorable shoe, especially for women.
My personal favorite are my Air Max 90Ā āatmosā in tiger camo. The sneaker features a black leather upper with reflective tiger camouflage and a snake skin swoosh, along with a speckled midsole and accents in Orange Blaze. When I first wore them, I had to (of course) rock my tiger head t-shirt (tiger head...tiger camo...GET IT?) with some denim cut-off shorts whereas on another day, I was able to style themĀ āupā with leather shorts, a striped t-shirt and embezzled necklace. I donāt usually wear shorts and sneakers often but Iām definitely more comfortable putting the combination together with my Air Max.
Illustrator and designer, Sophia Chang considers the Air Max to beĀ āinnovative for its timeā and selects theĀ CLOT x Nike Air Max as her favorite.Ā āI love the materials used with heat-press logo ... it has a fun graphic on the bottom of the shoe [that] references Chinese culture / acupuncture.ā
Photo by Ja Tecson
My dear friend and rapper, Deena Jonez is definitely the Air Max connoisseur. Her collection is one to envy. You can check it out on her Instagram page if you donāt believe me.Ā
When asked what makes the Air Max such an iconic sneaker, Jonez replies, āI think it's because it's one of the first running sneakers that was also fashionable to wear. Air Max sneakers can literally be worn and look good with anything. They're really comfortable and the design is simple but dope and timeless.ā Her favorites to wear are the Air Max 1s and Air Max 90s.
Everyoneās favorite sneaker illustrator, Caroll Lynn (bka careaux) absolutely loved her Air Max 1Ā āMorning Gloryā. It was released in 2005 as part of the Powerwall/3 Decades of Cushioning collection.
This Tier Zero pair became an instant classic thanks to its textured black upper set against a bright pink midsole. If she had to create her ownĀ ādreamā Air Max, Caroll would incorporate pinks, greys, and different fabrics .. influenced from theĀ āMorning Glorysā seen above.
We couldnāt continue this conversation without input from the lovely ladies of TheSnobette.com, Samia and Lois.Ā
According to Samia, what makes the Air Max such a stand-out sneaker is that ā[the] styles were all about new technology. However, the designs and the colorways contributed to their crossover from athletic-wear into fashion. I still remember the silver Air Max 97 being featured in a Vogue editorial paired with non-athletic apparel in the 90's.āĀ ā[The] Air Max is iconic because the visible air reflects what Nike does best, which is to create innovative technology that evolves and tells a story with over time,ā adds Lois.
(image from: Gooey Wong)
In regards to styling, Samia acknowledges it is more lifestyle for her:Ā āI wear sneakers all the time so for me it's not as much about styling but just lifestyle. Our creative platform The Snobette (formerly Highsnobette) is all about mixing style influences irreverent of trends. We're all about rule-breaking individualism with an emphasis on streetwear and emerging designers. I would wear the Airmax 97 with slim cropped black trousers, a fitted black turtleneck, a Zana Bayne suspender harness piece and a long black cardigan. (I tend to wear a lot of black)ā. Lois could easily be seen in a pair of Air Max 90,Ā āAir Max 90 all day everyday; many of the Air Max silhouettes have softer edges but I like how the 90 is more angular and has an almost triangular heel.Ā These shoes are built to be worn with skinny denim because they add some nice weight to the overall look of the silhouette.ā
Which Air Max are you rockinā today in honor of #AIRMAXDAY? Let us know in the comments below.
xx,
A
#RunWithUs
To all my ladies in the place with style and grace
... sorry, I couldn't help myself. The for the Kick of it crew is proud to be participating with Nike Women Los Angeles for a night of running and training. What's super dope about this event is that Nike Women will be donating $10,000 to empower the next generation of female athletes in LA. If that wasn't enough, they will also support the Los Angeles Unified School District's Beyond the Bell program. This program offers award-winning out-of-school programs at the elementary, middle, and high school levels to more than 100,000 students every day.
Register at www.nike.com/la to participate. See you there, shawties!
xx,
Alissa

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Things We Like: Flyknit Lunar 3
The Megatron of sneakers, better known as Nike, recently unveiled the Nike Flyknit Lunar 3 - the third generation of a shoe loved by running enthusiasts.Ā
Nike teamed up with New York-based Creative Director, Jen Brill (who is known for her unique and innovative partnerships with some of the most prominent names in art, fashion and design.) and illustrator, Jo Ratcliffe (one of a new generation of creatives who are redefining the look and function of fashion imagery today) to create a fun, inspiring video that tells the story of the Flyknit Lunar 3:
It's Been a Long Time; I Shouldn't Have Left You.
It certainly has been a while, hasn't it? Moving 3,000+ miles and switching coasts isn't a simple task. In less than a month, I moved from Brooklyn back to Queens to my parents' (home base), packed all my stuff from there, sold my car and moved to the Left Coast; better known as California.
The days are brighter and the temperatures are certainly warmer but that doesn't mean I don't miss New York. I miss my bodegas, my Bake and Saltfish, my Dad's curry and more but California is where my heart is right now. And what better for a first official post than at the place that I currently reside at.
Holiday Dash: Gifts for the Sneakerhead
It's officially one week before Christmas and I know some of you will be out this weekend hunting down the last of your gifts like The Running of the Bulls in Spain. Numerous men in my life have wives/girlfriends/daughters who share my affinity for kicks, and they have been asking what they should get that special 'her' in their lives. Aside from dropping a few on a new pair of sneakers, (which I think is super predictable) there are tons of other ways to show your love for her sense of style and the woman it presents her as.
Marsala Madness: 2015's Color of the Year
This is what I wait for... Pantone officially releasing the name and shade of their next color of the year. 2014 was Radiant Orchid, and Emerald sat on the throne the previous year. This time around however, the good folks at Pantone took a different approach. They chose the earthy, warm hue Marsala... a color that has many people going WTF, but just as many nodding in understanding. I, for one, am all about the switch up to something a bit more rich as opposed to bright. It was rough figuring out how to do a bright color like orchid in October.
We ladies are patiently waiting to see what fun clothes and shoes (heels, flats, kicks, boots, ALL OF IT) hit the market in this color. Being the impatient human being that I am however, I did some digging. Would you like to know what I found? A few fun pairs of kicks you can rock NOW in this color. And what can you wear with it, you might ask? You know I got you.
Marsala + Denim-on-Denim
Olivia Palermo + Zoe Saldana can do no wrong. Hence why their flawless rendering of the denim-on-denim look is the perfect match for these iridescent Vans. It's an easy, comfortable look that is not tight as all hell. Those of you on the fence about Marsala, this is a good way to test it out.
Marsala + Dark Neutrals
The detail of this blouse (sheer with an opaque panel) with dark denim is a must-have match. Throw on wedge sneakers in place of the leopard print loafers and you're done.
Marsala + East Coast vs. West Coast
Y'all know Alissa flew the coup that is our beloved NYC in search of sunshine + new opportunities out in Cali. So while I get to enjoy the drastic changing of the seasons, our girl will be (for the most part) basking in the sun. I'm looking to keep Marsala paired with similar wintery colors like olive and navy, while she might be looking to keep it on the more airy, light side of the color spectrum. *Side Note* Can somebody tell me what Halle Berry is doing with her life? Because whatever it is, I need to be on that plan. Two babies + still looking like this!
How are we feeling about Marsala + how it will fit into our shoe game? Will you be trying it on your kicks or another part of your outfit? Have you checked out any of the other top colors for 2015? Let us know!
xo...Farah
Kickin' It for the Holidays

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The Best Bun in Town: Sophia Chang
QUEENS!
Sorry - any time I meet a fellow Queens cohabitant, I feel compelled to shout the name of my lovely borough in respect for all the greatness it produces. Sophia Chang, my friends, is nothing short of this greatness.
Hailing from Queens, New York, this spirited lady has grabbed life by its reigns and continues to ride to a glorious path. Starting her career in art and design, Sophia's passion, energy and love for streetwear and its culture has caught the eyes of many.Ā
She makes really cool illustrations (makes me wish I could draw), has a keen eye for art directing and styling (she's currently the art director for UNDO magazine), launched her own collection with PUMA (yup.), loves hip hop (duh.) and can rock a bun like nobody else (puts my bun to shame)!
Read our interview below and be inspired. Tis not the last time you will hear the name Sophia Chang.
Forever Young: Celebrating 25 Years of the Reebok Pump
If youāve been following the ladies here at for the Kick of it for the last few months, you know we have a deep appreciation for Reeboks. And as we prepare to celebrate Thanksgiving and all we are thankful for, a pair of kicks we are super thankful for celebrated their 25th Birthday earlier this week.
November 24th was the official birthday of the Reebok Pump, the innovative sneakers that were the first to feature an internal inflation system. Weāve all seen movies from the early nineties, or remember our favorite basketball players āpumping upā before taking the court at a game. They became an incredible fashion statement.