5 of 5/ What You Can Do About It - Part II
The Power of the Consumer/ As bizarre as it may sound, all of us use products and eat food tainted by slave labor. It is an inescapable fact--whether it is a shirt whose cotton was harvested by exploited kids in Uzbekistan, tomatoes from the fields of Immokalee, Florida (yes, OUR Florida), or tin used in the circuitry of any number of our electronic devices mined by hand by victimized children in the Congo. To be clear, we’re not talking about people simply breaking their backs trying to raise their land out of ashes as the ancestors of any developed nation did. We’re talking about men, women and children being actively oppressed by force, fraud and coercion. Basically, the majority of goods we buy today are subsidized to a certain degree by the slave labor of vulnerable people all around the world. But in case the suffering of others is not compelling enough, consider the other side of the equation. Because of globalization, slave labor anywhere is a drag on the labor market as a whole (i.e. lower wages for everyone--my global economics friends feel free to chime in here.) So let’s talk about what we can do about it. Where and what we spend our money on says a lot about who we are and what we stand for. If you notice, the money graphic I used above has the feel of a waving flag. Whether we like it or not, our bank statements are like our own little banners of allegiance. The buck starts and stops with us, the consumers. Boycotting is not the answer, but proactive, positive-reinforcement is a big piece of it. I wish I could say it was as easy as buying equally-priced Product B with the big “Slave-Free” logo on the box. Unfortunately, the reality is much fuzzier and complex. Even the “Fair Trade Certified” standard is not without its detractors. However, complexity should not give us license to rationalize away all responsibility. Anything we do that tells a manufacturer or a retailer, “It matters to me!” is a firm step in the right direction. [Please don’t think the irony is lost on me--as a product designer for a major retailer, I am well aware of my seemingly precarious position in this issue. I simply have all the more reason to educate myself and look for opportunities to make a difference.] Our opportunity to make an impact as consumers is twofold. The first is to buy “slave-free” products when possible. For food products at your local grocer, the easiest way is to look for products with either the Fair Trade Certified label or the Rainforest Alliance label. For a larger selection of products, you can either shop curated, socially-responsible marketplaces like Roozt.com (mostly clothes and fashion) or Ten Thousand Villages (jewelry and home accessories), or you can seek out specific, socially-responsible brands like The Body Shop (beauty products) and Tegu (building block toys.) For a more “relevant” list of brands, Not For Sale has an app called Free2Work that gives each brand a grade based on their level of commitment to responsible sourcing. These are just a few examples, but the list of options comes up decidedly short in light of all the types of products we “require” these days.
The second and broader opportunity for us as consumers to make an impact is to tell companies directly that we care about all the stakeholders throughout their entire supply chain. This way you can impact the retailers or brands that are most relevant to you. The Internet and mobile devices are making this a much simpler and effective method than it used to be. Chainstore Reaction is an online tool made by Call+Response that lets you easily send letters to specific brands, as well as see if they have already responded to previous inquiries. Perhaps the most powerful tool available at the moment is the Made In A Free World app created by SlaveryFootprint.org It is a location-based smartphone app that enables you to select the store you happen to be in and send them a form letter. Trust me, the fact that you’re a real, live customer in their store means a lot more than a random email from some fringe activist.
The Power of Conversation/ The last tool I’ll mention is the lowly chat amongst friends or acquaintances. We have the ability to influence those around us more than we realize. Why not help create awareness about this important issue? It’s not something that will come up everyday, but when it does don’t be afraid to mention why you bought a certain product, or to ask someone else to participate in a petition for legislation, or suggest they watch a documentary like NotMyLife or Nefarious. It may seem awkward at first, but that’s likely because of a lack of awareness and precisely the reason to mention something. This is the fifth and final entry in the Five for Freedom campaign. I can't thank you enough for your commitment to reading along and considering such a heavy issue over the past month. I hope you’ve been affected in an eye-opening, but empowering way. If you have, or even more so if you haven’t, I’d love to hear your thoughts in the comments section below. -Jonathan
Money designed by Øystein W. Arbo from The Noun Project









