How Much To Invest In Your First Stock.
After six years of putting all my money into one stock at a time (and taking my dad's  "Concentrate to create, if you're a young man; diversify to protect, if you're an old man" advice to manic-depressive extremes), this is my main takeaway:
Don't risk so little you don't care, but DON'T risk so much you can't sleep.
If you risk so little you don't care:
You won't be hurt if the investment fails, but you will be haunted if it succeeds. At the same time, buying 1 share of a stock makes significantly more sense, and will yield a significantly better result, than staking 50% of your net worth.
If you risk so much you can't sleep:
You will be scared shitless all the time, and it will be impossible for you to exploit your main advantage as an amateur â holding forever, if you want to â because you will feel compelled to panic-sell whether the stock goes up ("Lockin' my gains!") or down ("Cuttin' my losses"), paying needless amounts of taxes and playing into the hands of dangerous competition that you could otherwise avoid.
A painful way to make this point:
Stocks I bought for the long-term but sold because I panicked, that I would KILL to still be holding (in ascending order of painfulness):
Google aka Alphabet (GOOG), up almost 500% since I bought in late 2008.
Apple (AAPL), up almost 800%Â since I bought in late 2008.
Facebook (FB), up more than 500% since I bought in mid-2012.
Netflix (NFLX), up almost 1,300%Â since I bought in early 2010.
Amazon (AMZN), up more than 1,400%Â since I bought in late 2008.
While we're here, do NOT be intimidated by percentages. Just keep the numbers rounded:Â
A 100% gain turns $1,000 into $2,000.
So a 200% gain turns $1,000 into $3,000.
Therefore a $300% gain turns $1,000 into $4,000, and a 1,300% gain turns $1,000 into $14,000.
Squandering opportunities to turn every $1,000 that I had ALREADY invested into more than $15,000 by simply doing NOTHING, makes me NEED to tell you, that if you want to succeed as an investor, and to transform your worth with Fat Fish, then DO THIS AND ONLY THIS:
Pick your perfect company.
Confirm the company's ferocious.
Invest 1 Month of Expenses (or less).
Hold until it is worth 1 Year of Freedom (or more).
Find at least five Fat Fish in this fashion, so that you will more than double your investment in these companies if even one of them pans out.
And when in doubt, start with less.
Because as a friend of Find Fat Fish once said, "You can always add more but you can never add less, ya dig?" (He was discussing hot sauce, but this is sage for stocks too.)
To catch your first Fat Fish, devour 12 Steps to Your First Stock or enroll in Swim School.















