When Is Entertainment Tax Waived?
This is an article about entertainment tax being waved on a number of recent movies, and now, Chalk N Duster. Cinema tickets in India come with an entertainment tax (like a form of service tax) built in to the ticket price. When the state waives the entertainment tax, the price of tickets decreases. It’s a way of incentivizing the movie to viewers, and by extension, to filmmakers to make movies with a positive social message, since more people may go see the movie in theaters.
According to the article, the Uttar Pradesh state government failed to collect their projected 41 crores entertainment tax during the last fiscal year. The films they had waived tax on were: PK, Aamir Khan’s unnecessarily long look at religious faiths, traditions, and tolerance; Manjhi, a biopic of a Dalit man chopping down a mountain to allow his village better access to the facilities of the surrounding villages and towns, like a hospital; Masaan, a story of two tragic romances--one of which involves a low-caste boy and a high-caste girl; and Hamari Adhuri Kahani.
I did not see Hamari Adhuri Kahani, in part because I read that it (paraphrasing here but I believe using similar vocabulary) restored valor to the “good wife” trope which has disappeared from the screen. Erm, I’ll pass. The movie’s about a married woman, whose husband disappeared five years ago and is accused of being a terrorist by the police. She falls in love with a new man, but won’t leave her husband. I am very surprised that this type of movie and message would warrant an entertainment tax exemption on the basis of its social message; maybe there’s another factor ($$$ & dosti) at play.
The Uttar Pradesh state government (I get the sense, not explicitly, from this article that these are new tourism-promotion measures by the Akhilesh Yadav government) also gives incentives to filmmakers for making movies using actors from UP, shooting on location in UP, or promoting tourism in UP. I’ve said it before, and I’ll say it again, “Rangreli,” from Daawat-e Ishq (2014) should be made the official Lucknow tourism song.
Here’s a review of the movie Chalk N Duster, which, unfortunately for my purposes, doesn’t go so far into a discussion about what makes the movie such a socially compelling message that it’s worthy of state tax subsidy. The movie is about two female teachers who are dedicated to their profession but don’t get their just professional rewards. I’ll go see it (ugh I don’t think they ever waive entertainment tax in Delhi) and let you know.
Do you know of any movies where the entertainment tax has been waived (and where)? Let me know; I’m interested in what kind of messages get this kind of state subsidy.
This is a movie about hard-working school teachers who don’t get the recognition their dedication deserves; the movie attempts to rectify that--that’s the social message, that teachers deserve our public appreciation. It’s not what I would call, again, having not seen the movie yet, ground-breaking.
But this is also a cinematic venture for two popular heroines who, decades ago, played romantic roles. The film isn’t without a romantic or domestic-life for these characters, but the plot isn’t focused around young adults and first love. I’m really happy about this. Point being, in the future, as romantic leads from the last few years remain popular actors but need to find ways to tell grown-up stories, are we going to see more “social-message” movies where the message could be essentially boiled down to: laudable people do public work? Or will films that see themselves as social-message films be more daring (like Manjhi was in depicting the physical, emotional and social brutality of caste oppression), and there will just be a category of family entertainment that centers around the lives of not-young adults?