What's the first thing you think of when seeing me?

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

They still insist on changing reblogs in some way, and while I'm very much against this, if they actually talk with the community instead of pushing a change no one asked for, I'll wait and see what they come up with. But there are many ways to improve the site without changing such a core feature.

They could improve messaging, since it's partway broken and janky, or improve communities, which tend to die out because there isn't much to do and you can't reblog posts directly from them. It might also be useful to be able to fully separate side blogs from one another, including feed and following to keep interests and hobbies separate. There are little things that can be done to improve the experience without erasing what's already here.

Then, if you go to the notes on the original post, it only shows the reblog from "two"

So the OP doesn't get to see how much engagement their post has unless people like/reblog from the original post. If someone adds any sort of comment, it splits them up like this. Artists, writers, crafters will see less engagement, nobody will know how far the reach of their post is or if someone says something nice about it. If you want OP to know, you'd have to make a conscious effort to reblog from the first post listed in the chain.

Not only is this going to be bad for general community things, but this could easily promote harassment. You won't see anything but the initial reblog from you if someone makes an addition, so there could be whole conversations that go completely missed.

Thanks, tumblr. Very cool 👍

EDIT: Also, the posts aren't even properly displaying the notes YOUR SPECIFIC VERSION of the post is getting, which this post has shown me.

This is what I see looking at my post at this moment:

But if I go to the reblogs tab of my activity page, we can see