How to Leverage Video Testimonials on Social Media
Video testimonials are the stamp of credibility and authenticity every business today needs. But, more than that it is an amazing asset for marketing and organic growth. These video testimonials have invaluable user-generated content that can benefit the business with proper use. Be it video marketing campaigns, building credibility, or social media campaigns video testimonials are useful everywhere.Â
In 2024, 62.3% of the population is on social media. That is 5.04 billion people use social media. That makes social media a can’t-miss channel to connect with your audience. There is no better content than your video testimonials for social media strategies. Here’s why.
Why are video testimonials effective for social media?Â
There are not one but five reasons why video testimonials create an impact on social media.Â
Only 19% customers find videos created by brands authentic. But video testimonials are created by actual customers. Audience can hear and see customers on video testimonials. So, there is more credibility to what the customers are saying. When people watch these videos, they find it believable which increases trust for the business.Â
Videos are more engaging than text or images. In fact consumers remember 95% of the message shown on video as opposed to retaining only 10% on text. So, video is the most effective way to convey your message.Â
Since testimonials are more engaging, it makes your business more memorable. And that increases the chance of the audience converting to customers.
Video testimonials serve as powerful social proof. When users see others endorsing a brand or product, they are more likely to perceive it positively and consider making a purchase themselves.
Videos featuring real people create a human connection that resonates with viewers. Seeing satisfied customers share their stories makes the brand more relatable and trustworthy.
With so many benefits, it is a no-brainer that we figure out how to use testimonials for social media.Â
How to use video testimonials for social media?Â
Here are some tips for successful video marketing strategies for social media.Â
Chose compelling testimonials
Although all video testimonials are welcome, not all may be relevant for video marketing. When it comes to adding testimonials on social media, you can shortlist videos that:Â
Highlight how you benefitted the user
Showcase a specific feature or actionÂ
Display your impact in numbers
Explain your product/service well
Such testimonials are crucial for video marketing. Instead of you writing brand content for yourself, it is your customers advocating for you. You can use these with your testimonials as social through when you want to promote a specific feature or awareness about your product
 Storytelling elevates any video marketing strategy. Stories bring personalization and emotional connection. Adding a video testimonial is fine, but adding a story along with it makes it more impactful.Â
Share your customer’s story along with their testimonial. This makes the content more relatable and memorable.Â
Your potential users want to see your impact. Let the results your customers share shine throughout the post. For example, if a customer has mentioned ROI or how much you’ve helped them grow in numbers, you can use that quote.Â
These quotes will grab attention and encourage them to see more. And as they spend more time engaging with your content, the chances of them purchasing increase.Â
You don’t just want your customers to watch something and keep scrolling. You want them to take action. You want them to either sign-up, visit your website, subscribe to newsletter, or anything else. So, prompt your users to take action at the end. Show them what benefit they can have from this action.Â
Even though video testimonials are effective they can work in different ways for everyone. For example, case studies, Wall of Love, etc. are different ways in which you can post your video testimonials.
Keep an eye on the analytics to find out what is and isn’t working. Keep adjusting your strategies accordingly.
Keep bringing new video testimonials
Collecting testimonials is a constant process. We do not want to reuse the same two-three testimonials again and again. We want the audience to know that customers are continuously like the business.Â
Keep building a relationship with the new customers you acquire. Keep working on feedback you receive. And keep collecting testimonials.Â
Without proper tools collecting video testimonials can become a headache. Every time you have to approach a new customer for a video testimonial you have to explain them everything from A-Z. Then, when you have a video, you have to make sure you don’t lose it in mismanagement. You also have to make sure that all the videos are in the same place so that you can make proper video marketing strategies. Then sharing takes time with uploading issues and what not. The entire process becomes messy and people abandon the process midway due to logistics.Â
But Feedspace ends all of these challenges in one-go. Feedspace provides you the tool to collect, manage, and share video, audio, and text testimonials. You can create a form where you provide guidelines to your customers about the video. Then, all users have to do is record and hit the submit button. You will automatically find all the videos in one place. From there you can share them on social media by simply sharing a link. Don’t let anything come between you and video marketing.Â
Video testimonials have the potential to elevate in video marketing strategy for social media. Apart from the above tips to leverage testimonials it is important to keep positing consistently, experiment on different social media channels and so on.Â
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