Everything Changed When The Fire Nation Attacked | Kimani Okearah
Media is a language weâve developed to communicate on a wide scale. From hieroglyphics to books to television to this sentence youâre reading right now, itâs all a process based on combining our linguistic resources -patterns of movement, symbols, and sounds- to connect to each other. Sometimes this communication is direct, like a live viewing or a VoIP (voice-over internet protocol - think Facetime) conversation. Sometimes itâs passive, like reading an ancient text, swimming in the knowledge of our ancestors. Weâre going to use this understanding of media as a language to explore how its misuse can maintain ideological divisions. Weâre gonna get down with messaging techniques using the first season of Avatar: The Last Airbender. It gave me life. Maybe I can give it back.
Racism exists as an ideological system of power in Western society. We classify individuals and their communities based on impressions of a global minority - in our reality, itâs various groups of Europeans insisting on an imperial legacy based on their claim to the fabricated concept of âwhiteness.â If this system is negative, then it must have a counter, a positive system in which these individuals are exempt from these racial classifications. Unfortunately, no such system exists. If you donât fit the social perception ascribed to your visual appearance, youâre considered an anomaly. Many of us have lived this, and it doesnât feel good. This âracism, or lack thereofâ approach that we in creative media embrace is a result of exceptionalism (also called Chauvinism for hilarious French reasons). Exceptionalism is the social agreement that the ideology of the dominant group is exceptional, and therefore anything that does not coincide with this ideology is an unwelcome departure. Â The first season of Avatar: The Last Airbender uses exceptionalism in a reverse binary as a code to both enable and challenge the dominant social ideology. Flameo, hotman!
Read more on Ezibota.com
Connect with us: Facebook | Instagram | Twitter | Google + | Youtube











