Video Animation For Business

Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies.

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Getting your videos to go viral on Facebook is what everyone is looking for. In today’s world everyone, from startups to big companies, from B2C to B2B enterprises and in every sector for that matter, has added video marketing in their marketing strategies and uses video hoping to get a taste of viral success from their content…

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Entertainment is one of the most watched genres in online video, and with the 2018 awards season just around the corner, we bring you 5 ways to make the most of this tent pole event.

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Video has become huge on Facebook with companies and individuals using the medium more than ever, in the hopes of drawing additional attention to their content. With the addition of Facebook Live, people now have even more tools for creating video content, right at their fingertips. But you have to use Facebook videos wisely if you want to get results. Simply slapping a clip on your page isn’t…

We’ve talked about the supplies you need to get set up for video marketinghere on our blog and how expensive video marketing in general can be. We’ve also talked a good bit about how important video marketing is, regardless of the cost. Facebook understands both of these facts to be true. This is why they’ve created Video Starter Kits, which are available to businesses in the US based on…

2017 was the year that changed everything in online video. We take a look at 3 key trends that impacted the video ecosystem in the past 12 months.

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Digital first publishers, and rockstar influencers are transforming the publishing world – and the change is being driven by the power of online video.

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Increasing the Watch Time of videos uploaded to Facebook is a vital goal for publishers who want to increase their share of views and engagement on the platform. We give you 15 actionable takeaways you can put in place today.

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Group Nine hasn’t created a small handful of “general interest” destinations around each of its brands, it has created them around genres. It isn’t fragmenting its brands; it’s segmenting them.

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Video is booming as a content marketing medium. People love watching videos online and producing great video content is quickly becoming a surefire way to command attention and grow a following. By 2019, video is expected to drive an astonishing 80%of all internet traffic. Clearly, it’s important for businesses to start working on video content sooner rather than later. And while producing great…

Sponsored video campaigns by influential content partners and publishers can make the cash register ring far more often for big brands at a significantly lower cost than yet another expensive TV ad that’s repurposed and uploaded to YouTube and Facebook.

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In the online video space, it can be a constant, albeit rewarding, battle to keep on top of best practices to ensure you leverage the most out of your programming and distribution strategy. With the main social video platforms constantly evolving their features and algorithms, and users, in tandem, changing the way they consume and engage with video, the onus is on publishers to understand the…

One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mastercard believes we…

By 2021, 80% of the World’s Internet Traffic Will Be Video [Cisco Study]

According to the latest Cisco Visual Networking Index (VNI) Complete Forecast, there will be nearly 1.9 billion Internet video users by 2021, up from 1.4 billion in 2016. The world will be watching 3 trillion minutes of Internet video per month by 2021, which is 5 million years of video per month. And video will continue to dominate overall Internet traffic – representing 80% of all Internet…

Video Consumption is Increasing and Media Publishers and Influencers are the Real Winners

Each year for the past three years, Activate has taken a deep dive into major consumer trends, technology innovations, and industry dynamics as part of the Wall Street Journal D.Live Conference. This year, the management consulting firm identified nine important insights that it predicts will shape or reshape the media industry in the year to come.

I’ve read all 140 slides in Activate’s deck on…