Serendipity

‘Flower Road’ application prototype video

“Send your love, send your flower”

Flower bouquet customising platform for Generation Y & Z

'Flower Road' is an app service for people who want to be connected even if they cannot meet together in keeping with the post-COVID era. Everyone who received the flowers responded with the 100% Duchenne smile that signals genuine enjoyment. 'Flower Road' conveys true happiness and special experiences to loved ones through customised flower products and music cards with AR technology.

Prototype Link:

Sarah Morris was born in 1967 in the UK and lives and works in New York. Since the mid-1990s, artist Sarah Morris has produced a large body of abstract paintings and films, that explore the physicality and psychology of cities. Her works contain factors that complement and connect to one another, creating an endless back-and-forth play between the two. She describes them as “urban, social and bureaucratic typologies”. 

Their vivid colours and geometries seem to be inspired by each city's unique aesthetic feature and palette, as well as its character and multiple histories.

“She wants to be both author and protagonist, and to her that means using compromised personalities and places as portals into entanglements of power, generating a sense of dizzying simultaneity that she translates into motives and resources for her paintings and a flow of images for her films, all of which add up to topologies of a moment in the life of power and style.” 

-writer Bettina Funcke

References:

Artnet n.d. ‘Sarah Morris’, Artnet, viewed 4 June 2020, <http://www.artnet.com/artists/sarah-morris/>.

The Artist’s Studio n.d. ‘Sarah Morris’, ARTSY, viewed 4 June 2020, <https://www.artsy.net/artist/sarah-morris>. 

White Cube n.d. ‘Sarah Morris’, White Cube, viewed 4 June 2020, <https://whitecube.com/artists/artist/sarah_morris>.

Images:

Tawmina [Abu Dhabi], 2016, Household gloss paint on canvas, 60 × 60 in. (152.5 × 152.5 cm) © Sarah Morris

Praça da Apoteose [Rio], 2012, Household gloss paint on canvas, 113 3/4 × 113 3/4 in. (289 × 289 cm) © Sarah Morris

‘What’s in Andy’s Box?’ Collage Animation Made by Seirim Sohn

Music:

Bongo Madness_Quincas Moreira

Thomas Jefferson March_United States Marine Band

Butterflies In Love_ Sir Cubworth

Divertissement - Pizzicato (from the ballet Sylvia) Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

Image

ANDY WARHOL (American, 1928-1987)

‘32 Campbell's Soup Cans’, 1962 ( synthetic polymer paint on canvas)

‘Three Coke Bottles’, 1962 ( silkscreen, ink, and graphite on linen)

‘Marilyn Diptych’, 1962 (silkscreen on canvas)

‘Marilyn’, 1967

(screenprint on paper, 91.5 x 91.5 cm, museum of modern art, new york)

‘Flowers’, 1964 (acrylic and spray paints)

‘Campbell's Soup’, 1968

‘Banana’, 1967

‘Dollar Sign(9)’, 1982

‘Michael Jackson(Green)’, 1984

‘Reigning Queens’, 1985

‘Ingrid Bergman With Hat’, 1983

‘Jakie’, 1964

Pinterest n.d. Andy Warhol’s paintings, Pinterest, viewed 5 May 2020, <https://www.pinterest.co.kr/pin/381117187206109602/>.

AGIP/RDA/Getty Images of Andy Warhol photographed on Nov. 22, 1975 in London.

Christopher Makos, American (1948 - ), Andy Warhol With Glasses, NYC, 1986, Silver Gelatin Photograph

Reference

Artyfactory n.d., Pop Art, Artyfactory, viewed 5 May 2020,

<https://www.artyfactory.com/art_appreciation/art_movements/pop_art.htm>

ASX 2014, Inside Andy Warhol- An interview (1966), American Suburb X, viewed 6 May 2020,

<https://americansuburbx.com/2014/09/interview-inside-andy-warhol-1966.html>.    

Ava 2019, ‘How popular culture inspired art’, Superprof, blog post, 30 May, viewed 4 May 2020,

<https://www.superprof.co.uk/blog/pop-artists/>.

Elmes, S 2014, ‘The secrets of Andy Warhol’s time capsules’, BBC News, 10 September, viewed 3 May 2020,

<https://www.bbc.com/news/magazine-29125003>.

Warhol, A n.d., Quotes, Goodreads, viewed 4 May 2020,

<https://www.goodreads.com/author/quotes/1203.Andy_Warhol>.

Willians J 2012, ‘Folk of genius: the 5 unusual habits of Andy Warhol’, Ink Tank, blog post, 10 September, viewed 5 May 2020,

<https://inktank.fi/the-5-most-unusual-habits-of-andy-warhol/>.

After receiving the feedback last week, I add the scene which displays Andy Warhol's works. This brief requires to make five questions. However, my two questions are related to each other, hence I chose one more question. This question will be put before the last one. 

S. As you are famous, there are many criticisms about your work. What do you think about your work that leads people to overspend and materialism?

A.That's ridiculous. This era itself is already full of consumerism and materialism. Don't pass the buck to me. I just visualised this era as an art. Art should be equally served, as both rich and poor drink the same coke.Anyway, whatever anyone else says has no value to me concerning my work. I don’t need approval. I have confidence in what I’m doing.

The ‘Colors’ magazine was established in 1991 by Oliviero Toscani and Tibor Kalman and funded by high-street fashion store Benetton.  Their main motto is that diversity is positive, and all cultures have equal value. Therefore, its topics are ranging from the social issues, such as environmental issues, disputes around the world, or the AIDS, to lighter themes like shopping, fashion, toys and collectors –with a critical perspective. Creating a strong, crisp visual style, which is shocking to the public, makes them aware of specific issues seriously.  

The most interesting image of ‘Colors’ magazine was the ‘Black Queen Elizabeth’. As you can see, the ethnicity of the Queen completely has changed. It gave me a fresh shock. Others would feel the same way as me. It completely changed the typical image of the Queen so far and also broke my prejudice. Especially, the question 'What if?' made me consider more about the issue of racism.

References:

Armstrong, S 2002, ‘Altered images’, The Guardian, viewed 20 May 2020, <https://www.theguardian.com/media/2002/may/27/mondaymediasection4>.

Benetton, n.d. ‘Colors Magazine’, Benetton Group, viewed 20 May 2020, <http://www.benettongroup.com/the-group/comunication/colors-magazine/>.

Images:

co8, n.d. Colors magazine covers, graphic, viewed 20 May 2020, <https://co8.com/colorsmagazine/>.

In 1932, Filippo Tommaso Marinetti, the Italian poet and editor, published ‘The Futurist Cookbook’. This book became a huge sensation at that time. In the introduction to the 1989 edition, British journalist, historian and travel writer Lesley Chamberlain calls it “a provocative work of art disguised as an easy-to-read cookbook”.

What made this cookbook so revolutionary was that it illustrates on food as a raw material for art and cultural expository. Besides, it reflects the Futurist idea that the presence of art in daily life gained and liberated from human experience. In fact, Marinetti regards food as the optimistic supreme promise. He insisted that “men think, dream and act according to what they eat and drink.”

These are the outlines of the 11 requirements for the ideal Futurist meal: One perfect meal requires:

1.   Originality and harmony in the table setting (crystal, china, décor) extending to the flavours and colours of the foods. 2.   Absolute originality in the food. 3.   The invention of appetising food sculptures, whose original harmony of form and colour feeds the eyes and excites the imagination before it tempts the lips. 4.   The abolition of the knife and fork for eating food sculptures, which can give preludial tactile pleasure. 5.   The use of the art of perfumes to enhance tasting. Every dish must be preceded by a perfume which will be driven from the table with the help of electric fans. 6.   The use of music limited to the intervals between courses so as not to distract the sensitivity of the tongue and palate but to help annul the last taste enjoyed by re-establishing gustatory virginity. 7.   The abolition of speech-making and politics at the table. 8.   The use in prescribed doses of poetry and music as surprise ingredients to accentuate the flavours of a given dish with their sensual intensity. 9.   The rapid presentation, between courses, under the eyes and nostrils of the guests, of some dishes they will eat and others they will not, to increase their curiosity, surprise and imagination. 10.  The creation of simultaneous and changing canapés which contain ten, twenty flavours to be tasted in a few seconds. 11.  A battery of scientific instruments in the kitchen

Reference:

Popova, M n.d. ‘The Futurist Cookbook’, brain pickings, viewed 15 May 2020, <https://www.brainpickings.org/2014/01/21/futurist-cookbook-marinetti/>.

Image:

In this activity, I learned about the principles and how to make booklets. It was interesting as it was manual work such as cutting and drawing using paper. Among them, it was beneficial to learn more about the importance of trim. If I unfold the paper and draw a flower-shaped or line in the middle, I can see how it is shown in the booklet. We were divided into teams and gave feedback to each other about the final project objectively. 

Various technology has been developed in modern times: The Fourth Industry. Many of us must have heard a lot about VR, 3D Printing, AI and so on. I learned a variety of design techniques in this lecture, titled "What's Next for Design?". There is something in the design that helps mankind, like the ‘Eye-writer’. The most striking design work for me was the ‘Movie Barcodes’. This is a barcode made from the average screen colour of each frame, and it gives me a fresh shock. Moving to the "Generative Design" section arouses a question. Of course, as technology evolves, humans become more convenient. The same is true of design. However, is there only the advantage of reliance on artificial intelligence? It feels like just pursuing convenience will make creativity disappear, or robots will take people's jobs. Although experts predict that art-related occupations will not vanish, in my opinion, all occupations except those in the IT industry will disappear. In this reality, how should we respond? The answer is " developing discernment." For instance, a knife can be used for cooking, but it can be used for killing people. Therefore, as a designer in the fourth industrial era, technology should be used appropriately.

<Reference>

Simionato, A 2020, ‘What's Next for Design?’, lecture notes, GRAP2199, RMIT University, viewed 20 May 2020, 

Before making it into a video, I arranged the images to see the atmosphere in advance. Image sources are all licensed-free(pixabay) except for Andy Warhol's self-portrait and his work.