1. Choose an example of tech to talk about. Something you’re working on in studio or an example in an area of tech that interests you.
NFC = Near Field Communication
2. Discuss the related instrumental and the intrinsic qualities of your tech example.
Instrumental definition Near-field communication (NFC) is a short-range wireless connectivity technology that lets NFC-enabled devices communicate with each other.
Intrinsic qualitites. As NFC technology is relatively new the intrinsic qualities so far are few but the possibilities with the technology are endless. From education to shopping, NFC may as well be in the definition of convenience, the possibility to create further ease of finding or producing information in these areas are immense. But may create a further demand for instant gratification and patient may become a thing of the past if the technology is taken on board throughout our society.
3. Discuss the different systems that contextualise your example of tech – technical, ecological, socio-political, economic etc
Technically NFC builds on RFID which was first patented in 1983. A technology that sends a wireless read only frequency. Unlike RFID (which credit cards use) NFC is not just read only but goes two ways, Once two devices are linked, they exchange data over the unlicensed 13.56 MHz radio spectrum. This means technology like payWave can send the receipt straight back to the phone and instantly connect with the bank provider.
NFC was approved as an ISO/IEC standard in 2003. But is still a very new technology in which we are just at the beginning of its ability
Economically NFC is an example of technology that could be made accessible to any socio-economic class or group as the price to make NFC chips is very low. NFC tags are small radio modules costing roughly 10 US cents to make each. Although they are more expensive to make than a barcode of QR code, there is much more ability and development that can be produced through and with the NFC chip. Ecologically to implement NFC into everyday life could cut out many other costs, and the need to produce plastic bank cards and transfer all forms of money into online transactions through NFC.
The constant use of NFC may create a
Culture NFC depicts no cultural reference specifically but ethical issues may directly relate to culture in society.
4. Highlight any ethical issues related to your tech example.
- Privacy – precise tracking of shopping and purchase habits.
Marketing agengys can then go on to use this information to create algorithms to develop hyper targeting marketing techniques (tailored marketing)
(https://cs.stanford.edu/people/eroberts/courses/cs181/projects/2010-11/NFCChips/ethics.html)
Near-field communication (NFC) is a short-range wireless connectivity technology that lets NFC-enabled devices communicate with each other.
Instrumental qualities include the enhancement of connectivity. NFC requires much less power than Bluetooth and only requires one- tenth of a second to establish a connection as it automatically pairs to another NFC device. Making connections like paying with tap and go much more seamless.
As NFC technology is relatively new the intrinsic qualities so far are few but the possibilities with the technology are endless. From education to shopping, NFC may as well be in the definition of convenience. The possibility to create further ease of finding or producing information in these areas are immense. But may create a further demand for instant gratification and patient may become a thing of the past if the technology is taken on board further throughout our society.
NFC builds on RFID which was first patented in 1983. A technology that sends a wireless read only frequency. Unlike RFID, NFC is not just reed only but goes two ways, once two devices are linked, they exchange data over the unlicensed 13.56 MHz radio spectrum. This means technology like payWave can send the receipt straight back to the phone and instantly connects with the bank provider. This aspect of NFC reflects the system of information theory as it is information and data that is being process and extracted to create guidelines and boundaries within the new tech.
NFC was approved as an ISO/IEC standard in 2003. But is still a very new technology in which we are just at the beginning of its ability. A cybernetics perspective would be used to analyse this technology as the system has a goal, the system then acts and aims towards that certain goal. NFC reflects this as you can program it to complete certain actions for example, take you to a certain web page. Feedback can then be returned to the device.
NFC is an example of technology that could be made accessible to any socio-economic class or group as the price to make NFC chips is very low. NFC tags are small radio modules costing roughly 10 US cents to make each. Although they are more expensive to make than a barcode or QR code, there is much more ability and development that can be produced with the NFC chip.
NFC reflects our economic status and is a privilege to have. It is not a necessity in life, therefore countries and those who use it are displaying their privilege in life. Third world countries may not have NFC because it is not a priority of resources or use of money.
Ecologically to implement NFC into everyday life could cut out many other costs, and the need to produce plastic bank cards and transfer all forms of money into online transactions through NFC. NFC has the potential to go eco-friendly and offset many companies carbon footprints. An example of this is Idnetic Inc. Who announced earlier in the year they were producing eco friendly NFC tags. Focused on a safe IoT market for environmentally conscious companies.
There is also the opportunity for companies to use NFC to check the carbon footprint of goods through an NFC device, which could be a game changer in consumer behaviour and holding companies liable for their procedures.
NFC depicts no cultural reference specifically, but ethical issues may directly relate to culture in society. This links into Network theory throughout understanding the ethical implications of NFC as social concern around data privacy arises.
Precise tracking of shopping and purchase habits have become an issue with NFC, where marketing agencies have gone on to use customer information to create algorithms to develop hyper targeting marketing techniques (tailored marketing). These tailored marketing tactics start to impact the way people form social groups and spread information. Advertising can present clothes we like to information about the people we vote for as explained in ‘the social dilemma’. This is a huge ethical issue surrounding NFC, especially in a time when our data is not as secure as we like to think it is.
This then leads onto the privacy issues that information sharing. From where the safeguards lie in regards to protection from hackers, to how accessible our information on these devices are to the general public. The only security is offered through the official NFC ‘N-Mark’ group who standardise how the information is used and shared. This group is sponsored by Apple, Google, Samsung, Visa and other tech giants around the world.
Will any of these implications change the way we see customer service? Or impact related fields of work? Only time will tell.