The Rolls-Royce of Rice: How Nüwazia is Redefining the Basmati Experience
In the world of global exports, rice is often viewed as a simple commodity—a price point on a spreadsheet or a staple in a pantry. But for the Dulari Group, a grain of rice is a vessel for heritage, emotion, and unparalleled quality.
Under the leadership of Sales Director Mr. Pulkit Mittal, the group’s premium brand, Nüwazia, is challenging the status quo. It isn't just selling rice; it is inviting the world to experience a refined culinary masterpiece.
A Legacy Spanning Three Generations
The story of Nüwazia is rooted in a 35-year family legacy. The Dulari Group’s journey is a classic tale of evolution:
The Beginning: A humble atta chakki (flour mill).
The Growth: A transition into rice brokerage, mastering the nuances of the trade.
The Vision: Modern rice manufacturing and global exports, led by a third generation determined to make a mark.
Named after Mr. Mittal’s grandmother, Dulari, the brand is a tribute to family bonds. "For me, the Dulari brand is like building a Taj Mahal for my grandmother," Mittal explains. Even today, the matriarch remains the heartbeat of the company, personally approving recipes and product ideas.
"Nüwazia is Not for Everyone"
The brand was born from a common kitchen anxiety: the pressure of cooking for guests. We’ve all been there—hoping the rice turns out perfectly separate, aromatic, and fluffy. Nüwazia eliminates that uncertainty.
By focusing on consistency and sensory delight, Nüwazia has earned its nickname: The Rolls-Royce of Rice. It is designed for the discerning consumer—those who understand that the right grain doesn't just accompany a dish like Biryani or Pulao; it defines it.
From Local Heritage to Michelin-Star Recognition
The global stage has already begun to take notice. At Gulfood in Dubai, Nüwazia reached a pivotal milestone when a Michelin-star chef expressed interest in featuring the rice in a dedicated cooking show.
This validation is crucial as the brand expands into international markets like the Middle East. In these regions, rice is more than food; it is the center of hospitality and celebration, particularly during the holy month of Ramadan. Nüwazia fits perfectly into this culture of excellence.
The Future: Storytelling Over Price Wars
While many brands get caught in the "race to the bottom" regarding pricing, the Dulari Group is taking the high road. The strategy for Nüwazia is built on three pillars:
Quality: Uncompromising standards in every grain.
Storytelling: Sharing the rich heritage of the Mittal family.
Trust: Delivering a consistent experience every time the bag is opened.
Nüwazia is proof that when you mix emotion and innovation with 35 years of expertise, you get more than just a meal—you get a memory. As it continues its journey to becoming a globally recognized premium name, one thing is clear: the humble grain has finally found its luxury avatar.
"Nüwazia Basmati Rice – Where Every Grain Celebrates Life."
