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ARTICLES OR UPDATES: A LINKEDIN PRIMER FOR CONTENT MARKETING

Unsure whether you should publish an article or simply share an update on LinkedIn? Find out how to tell when one is better than the other.

BUZZSUMO: THE PERFECT TOOL FOR CONTENT MARKETERS

A quick guide to Buzzsumo - one of the most useful tools for content marketers.

Content marketing: “Are you tapping into this rich vein of new business leads?”

  The growing demand for sponsored content has forced media publishers to evolve to have this service as part of their tool kit for advertisers. Tiffany Heimpel Managing Director - Canada,  IZEA Inc. gave a presentation on the 10 Commandments of Content Marketing that provides good advice on what makes an effective content marketing strategy. Her well received presentation to the audience at the recent Content Marketing Summit 2016 in Toronto says that content marketing is 62% cheaper than traditional advertising and 78% of Chief Marketing officers think custom content is the future of marketing. Tiffany states " It is the most effective in the marketing toolbox and content and social marketing continues to be a cost effective way to reach target audiences. I'm thrilled to be part of IZEA's growth in Canada". IZEA has worked with Kellogg's, BMO, Loblaws, Mercedes, General Mills, Google, L'Oreal, and Mars to name a few.   

7 Content Marketing Strategies for Small Business Growth

Your web content is only as good as your strategy to put it out there.

The 9 Worst Ways To Brand Yourself

Tired of all the content-less "content marketing" pervading the Internet in order to “brand” professionals as thought leaders? Many HR heads and CEOs I work with are. To avoid some pitfalls of over-self-promotion and under-delivery, here is my list of the nine worst ways to brand yourself in 2017.

6 Customer-Winning Content Marketing Strategies

HOW ARE BRANDS USING LIVE STREAM AS PART OF THEIR CONTENT MARKETING STRATEGIES?

The HoA series “Elevenses” looks at the trends from the past few years around St. Valentine's Day and how you can best prepare for seasonal dips and peaks.

5 reasons you should not overlook content marketing

While employing a service or purchasing a product, consumers favour picking a company that knows their stuff truly well.

Why You Need A Unique Strategy For Facebook Mobile Advertising

Why You Need A Unique Strategy For Facebook Mobile Advertising

Contrary to socioemotional selectivity theory, a new study published in the Journal of Advertising Research reveals that older consumers prefer rational, rather than emotional, marketing appeals.

Making Better Use Of Location-Based Data For Advertising

Location-based data can be challenging — but can marketers turn this to their advantage?

Post-human advertising: does AI spell the end of media and marketing as we know it?

Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in the everyday that we risk not noticing it at all.

Advertising tech firm Choozle raises capital to expand workforce by two-thirds

Politico Veteran’s News Venture Axios Aims to Fix Advertising

Politico co-founder Jim VandeHei’s new media outlet, Axios, kicks off Monday with a slate of newsletters and a new approach to branded content.