âMeat spaceâ (coined by William Gibson in Neuromancer) is a term for the physical world where our bodies (meat) move around and do meat-like things (for example, eat, jog or go clubbinâ). The interesting thing about the term is itâs a play on âcyber spaceâ â meat space is an internet-first way of viewing the world.
And that internet-first way of seeing the world is whatâs driving these changes at Disney, casinos, insurance companies, etc. Weâve been âcookie-ingâ people online and tracking their browsing habits for years, and in that contained environment, businesses have seen the value of acting on personal transactional data. But now businesses are taking this approach and applying it to meat space.
Why? Because cyber space is small, it starts and stops at internet-connected devices. Think of the transactions and interactions that are carried out each day in meat space. Think of the money spent in meat space (on your caramel macchiato, for instance).
While not everyone is online all day long, weâre all implicitly offline. Wouldnât it be great it we could gather meat space data and use that to tailor the offline experience much like companies now tailor your online experience? âPersonalizing your meat space experienceâ is a gross way of saying âpretty much control your life.â
Which is frightening. But thatâs exactly what companies want to do.
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