Life's Goods

Today, March 30, 2018, marks exactly 70 years since the launch of the original Land Rover

70 YEARS OF LAND ROVER

TIMELINE

1948     Land Rover Series I launched at the Amsterdam Motor Show

1953     Long Wheelbase version of the Series I is introduced

1956    Oxford and Cambridge teams complete on London to Singapore expedition in Series I

1958    Land Rover Series II unveiled with more refined design

1967    The Rover Company (including Land Rover) becomes part of the Leyland Motor Corporation (LMC) and then a year later part of the British Leyland Motor Corporation (BLMC)

1970    Original two-door Range Rover (the Classic) goes on sale

1971    Land Rover Series III launched

1972    Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976    1,000,000th Land Rover built

1978    Land Rover is separated as a company but remains part of BL (British Leyland)

1979    A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981    Four-door Range Rover released

1988    The by now state-owned Austin Rover Group, which includes Land Rover, is sold to British Aerospace (BAe)

1989    Land Rover Discovery, the third Land Rover model, goes on sale

1990    Original Land Rover relaunched and renamed Defender

1994    Second generation Range Rover launched, British Aerospace sell the Rover Group to BMW

1997    All-new Freelander is unveiled 

2000    BMW sells Land Rover to the Ford Motor Company where it becomes part of its Premier Automotive Group

2001    Third-generation Range Rover revealed

2004    Range Stormer Concept previews performance Range Rover and three-door body

2004    Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show

2005    All-new Range Rover Sport unveiled

2006    Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood

2008    LRX concept car previews design language of a new luxury compact SUV. Ford sells Land Rover, along with Jaguar, to Tata Motors, part of the Tata Group

2009    Fourth generation of the Land Rover Discovery introduced

2010    Range Rover Evoque, the world’s first luxury compact SUV, makes global debut

2012    Fourth-generation Range Rover introduced

2013    New generation of Range Rover Sport unveiled at New York Motor Show

2014    Special Vehicle Operations (SVO) division is officially launched

2014    Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover

2014    Discovery Vision Concept previews design vision for new family of Discovery vehicles

2014    Launch of Discovery Sport, a new premium compact SUV with 5+2 seating

2015    Range Rover SVAutobiography long wheelbase launched in New York

2015    Evoque Convertible becomes world’s first luxury compact SUV convertible

2015   One-of-a-kind Land Rover ‘Defender 2,000,000’ sells for £400,000 at charity auction

2016    Last Defender rolls off the production line

2016    All-new Discovery is launched

2017    Land Rover launches the fourth Range Rover model, the Velar

$280,000/12 br