Google Ads - Performance Max campaign
70% of U.S. shoppers report buying from a brand after seeing it on YouTube.
> 70% of us supper how they research a product on YouTube before being a product. Through this research Google gets a signal google through the signal google presents ads to those buyers then you have action. It's a hot customer so likely to purchase they are ready to buy the product right now.
91% of Google feed users say they took some kind of shopping or product-related action immediately after discovering new products, services or brands on their feed.
> 91% of Feed users take action when they see a new product in their Feed. Who is this feed user? It could be google, YouTube and Google’s partner platforms purchase intention id created in their mind by watching this Ads.
What is the Performance Max campaign?
Right time
Right ad
Right people
> Right time, Right ad, Right people, means that Google introduces ads to people who now have buying intention. This is the Performance Max Campaign.
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance across YouTube, Display, Search, Discover, Gmail and Google Maps.















