Digital Innovation

The NOVA cybersecurity lab is an interactive beginner friendly way of understanding concepts of cyber attacks on a website. The lab helps users understand how social media platforms (or any website with several users) protects its servers and data. For myself personally I had played for " Einstagram " , the lab has different levels of security that help the user learn to purchase anti-virus software and other ways to protect from data breech. The more coins you accumulate the better your chances are of surviving attacks. For example in one of the games you are required to learn how to code as shown in the image above. Each command will help move your robot to the proper place, this is to help teach us how coding helps in screening firmware and blocking any attacks through the coding of your site. Another example of a lab identifying phishing in emails and calls. Often times emails will have give aways like the email address they are sending to, the name having been misspelled or clear motive to gain personal or financial information. Often times users are susceptible to Cyber attacks like these because they may look identical to a legitimate person/corporation.

Sometimes less is more . . .

The website could include interactive quizzes, games, tips , videos and presentations highlighting key concepts covered in this proposal.

This video is a prime example of misinformation. Though the information doesn't have any malice and won't harm anyone, it does give false information. The policy this video takes about is a manufacturing recall program Apple has announced for AirPods first gen which had noise cancellation. Though it is true that AirPods can be replaced for free there are certain conditions not mentioned in this video. First the AirPods most be under a certain manufacturing time frame. Second Apple already had selected AirPods they believe will have the issue and only those serial numbers are eligible for the free swap. Third the AirPods must fail audio diagnostics completed. Lastly the recall program is only valid for 3 years from the date of manufacturing and since this program was for AirPods manufactured before Oct 2020 the policy and program have expired and are no longer valid. Therefore, this post is providing misinformation.

This post was originally posted as a tweet online and is a perfect example of malformation. This post was in relation to Damar Hamlin during covid and how he wouldn't be able to play. The video does include a man who looks to be able to walk, is having physical therapy however the video itself is of someone who isn't actually Damar Hamlin. Though the news is written to be "factual" based on the video evidence, the story is exaggerated and has false claims due to the person in the video actually not being the person the story is about.

During the US Presidential Election of Trump VS Hilary the news of Pizzagate broke the internet. What is now popularly known as a conspiracy theory and fake news was the highlight of the election. The news spread false information against Hilary and Bill Clinton regarding a pedophilia ring run in a pizza restaurant for which Clinton was a part of. The story was later proven to be false however many peoples still speculate there to be some truth to the story based on the information that was hacked from Clinton's campaign chair email and leaked which added fuel to the fire. Because of this false news Clinton suffered in the elections and the public perception changed negatively for her.

When using Disconnect to see which website had the highest number of trackers, I noticed that Youtube had the most with a number of 25. Comparatively Formula one had 10 trackers, Amazon had 18 and Wiki had the lowest with only one. The trend we can see here is that websites with digital content accessible to everyone and where people can post their own information tend to have higher numbers of trackers. This could be to retain information regarding demographics for marketing, trends, location of page visits or even compromise viewer information (eg. payment methods, passwords, security questions etc.)

Alternatively on the other side we see makeup artist Manny MUA. Who after a scandal with another beauty influencer with a lot of fans was called out on his lack of authenticity in his apology. After having posted a photo with his group of friends that seemed to diss influencer Jeffree Starr people quickly back lashed Manny and his other influencer friends. Due to this public outrage Manny partnered with his publicist to apologize in a Youtube video that people thought was fake and unauthentic. Body language of touching his face, reading off the screen and fake tears caused people to create a cancel culture against Manny MUA. Again we see the power of how you represent yourself on social media can impact the viewership people have towards your brand.