KFC Paper Tray Doubles As A Wireless Keyboard For Smartphones
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KFC Paper Tray Doubles As A Wireless Keyboard For Smartphones

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Narita International Airport Terminal 3 On April 8, 2015, Narita International Airport Terminal 3 opened. This was a collaboration between NIKKEN SEKKEI, Ryohin Keikaku, and PARTY. Narita International Airport Terminal 3 is exclusively for LCC (low-cost carriers). Precisely so, we focused on creating a completely "low-cost airport" with the architecture and design. The budget for constructing this terminal was approximately half of the usual amount. Due to costs, we could not to install the typical moving walkways or illuminated signs. Instead, to offer an exciting walking experience that is easy on the feet, we implemented running tracks used for track and field, and added signage for user-friendly guidance. The key to the architecture and design is "more than 2 into 1." Consolidating two or more functionalities into one in pursuit of economic reasonability. In short, treasuring designs "with a twist without spending a lot of money." It would be our great honor if Narita International Airport Terminal 3 is frequently used and forever loved by economically savvy travelers.
I like how they explained the rationale behind it ... instead of just giving us a logo.
http://www.movingbrands.com/work/reframing-the-hillary-brand-debate
ZEPHYR by Kyle Valentic
Strong Beard by Patrick Seymour

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Bologna corporate identity by studio FM milano
http://www.vanityfair.com/online/daily/2014/05/chipotle-cups-will-now-have-stories-by-jonathan-safran-foer-toni-morrison-and-other-authors
Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here's one hell of an exception.
To promote the Tramontina cookware line, JWT Brazil created a few meticulously crafted copies of a book called Biblia Definitiva Do Churrasco, or The Bible of Barbecue. Each page of the book is made to be used or destroyed in the process of creating an authentic Brazilian grilling experience.
One thick sheet shatters into chunks of charcoal, while another lights the fire and yet another fans the flame. Other pages work as an apron, sharpen knives, wrap meat, act as cutting boards and even serve the finished dish.
Only a few "master barbecue chefs" received the books, though the agency is creating a simplfied version to be sold in stores.
CREDITS:
Client: Tramontina Agency: JWT Brazil Title: The Bible of Barbecue Chief Creative Officer: Ricardo John Creative Directors: Erick Rosa, Diego Wortmann Head of Art: Fabio Simões Art Director: Lucas Reis Copywriters: Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte Photography: Régis Fernandez Illustration: Estúdio Olho Bala, Lucas Reis Production Company: Santa Transmedia Director: Gustavo Gripe Motion Designers: Guilherme Krolow, Filipe Birck Director of Photography: Raul Krebs Audio Production: Antfood
'Feel Flavour - A Sonic Poster'
Herb & Spice brand Schwartz is all about flavour. But how do you dramatise flavour when flavour is invisible and silent?
Simple: make it possible for people to see, hear and feel it. Print Tech collective, Novalia and ad agency Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.
Illustrator Billie Jean was invited to create a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned a musical chord matching its flavour characteristic. For example, cumin became E flat major, chilli was ascribed A flat major and fennel was characterised by a higher pitched F minor. The image was then back-printed with an innovative conductive ink, effectively giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.
The poster was created as part of a Schwartz promotion designed to target the retail trade.
Credits:
Client: Schwartz Creative Agency: Grey London Chief Creative Officer: Nils Leonard Creative Director: Andy Lockley Art Directors: Andy Lockley / Andy Garnett Copywriter: Dan Cole Creative Producers: Georgie Moran / Lucy Dunn Original Music: MJ Cole / Soho Music. Sound design: Holly Clancey Production Company: Grey Works Producer: Becky Knapp DOP: Bruno Downey Print Production / software developer: Novalia
This is a really cool DIY project on DesignSponge. Great for gifts!

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Lou Dorfsman's Gastrotypographicalassemblage at The Culinary Institute of America.
For the last 25 years one of the world's largest modern typographic artworks has been hidden away in a basement on Long Island. Now on display for the first time in a quarter of a century, "Gastrotypographicalassemblage" is a focal point of The Culinary Institute of America's new Marriott Pavilion and Conference Center in Hyde Park, NY. The creation of legendary CBS Art Director and Designer Lou Dorfsman, the work measures more than 33 feet wide and eight feet tall, and consists of more than 1,650 individual letters spelling out culinary terminology and expressions, as well as 65 food-related objects. From 1966 to 1989, Gastrotypographicalassemblage was on display in the staff dining room at CBS Network headquarters in the legendary Black Rock building in Manhattan. There it captured the imaginations of both visitors and employees, but in 1989 the work was removed during a renovation. Without a new home, it was saved from the landfill by designer Nick Fasciano and Lou Dorfsman, who stored the mural for more than two decades while he worked to find it a new venue. The artwork was introduced to The Culinary Institute of America by a long-standing member of the Board of Trustees, and the college's leadership determined that the CIA would make a perfect new home for the mural containing 255 culinary words and phrases. Following an extensive restoration, this significant piece of American design history is now on display at college's campus in the Hudson Valley of New York. Visit http://www.CIAChef.edu to learn more about visiting the college.
If there were more clever ads like this, I might actually read classified ads again.
http://gizmodo.com/this-clever-newspaper-ad-hides-a-3d-kitchen-in-the-clas-1560839238
Ever wondered? What exactly, we want in our life. Why do some people have plenty of money ... still no joy.
This clip is not the answer But it may be a starting point for you to do something ... To find the answer yourself.
Find a story with everyday. http://www.thaigoodstories.com
"Marketers who made ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis." -Adweek Putting a creative spin on negative feedback from an ad and allowing the public to get involved with your brand.
If you're into type...or bus stops...this is pretty cool!

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Stunning calligraphy of Seb Lester
Check out his website http://www.seblester.co.uk/ all credits go to Seb Lester for his beautiful works please feel free to share and repost
An inside look at the 2014 Newton shoes.
http://runbetter.newtonrunning.com
Credits:
http://www.legworkstudio.com