Here’s a secret: it’s not OUR JOB to adapt to the market. It’s not OUR JOB to buy napkins and golf clubs and drive to the mall on the other side of town to make sure it doesn’t go out of business.

Did previous generations kill the horse and wagons after the car was invited? Did those lazy citizens kill the town crier by buying into that newfangled newspaper business?

What people want and are ready to spend their money on will change over time. Today we have different goals and different standards - like I will invite my friends over for dinner and instead of napkins I’ll put a roll of paper towels on the table. And my friends won’t clutch their pearls and hiss “you uncultured swine” at me, because we value that paper towels are cheap and efficient! Napkins may be pretty but some of them end up being unused, and I’ll have to throw them away after the dinner and it’s a fucking waste.

Did your mall end up as an empty husk outside of town because those pesky millennials buy all their clothes online now? You lucky son of a gun. Now you get to use your ~*IMAGINATION*~ and repurpose that ugly windowless box into something actually useful. Why not a nice office space? (x)

Or how about you make the old stores into cute micro apartments? I WOULD LOVE TO LIVE IN ONE OF THESE! (x)

Are the stores fine but the parking lot empty because those cheap hipsters would rather take a bus or bike to the mall instead of buying a car like regular people? Do like they did in Seattle and turn it into a fucking beautiful water treatment facility and park. (x)

This thing collects storm-water runoff to create and provide nutrients to small pools and green areas. It works like a natural creek that ALSO filters out pollutants that would damage the salmon population! AS A MILLENNIAL I CAN SAY THAT THIS IS SO FUCKING UP MY ALLEY YOU HAVE NO IDEA. I WOULD GO TO THAT MALL, BUY A COFFEE AND GO OUT TO LOOK AT THE BIRDS.

Actual fucking plovers. When was the last time a parking lot did something for the environment except gathering upp more roadkill for the scavengers?

I could also go into why no-one is watching shitty sitcoms or boring movies because we have access to so much media that we can filter out the generic stuff that doesn’t appeal to us, but that is an essay in itself. We are extremely capable on spending it on media that speaks to us though (hey this is unrelated but did you know that Wonder Woman has passed 570M$ worldwide?)

TLDR: Market powers are entitled and used to people spending an ever-increasing amount of money on their shitty products. When this trend turns they are too unimaginative and lazy to do something about it so instead they’ll whine about how their former customers are “killing” them.