CX in the City

What is the purpose for a Secret Product for CX?

Hidden from the general public so almost zero customer acquisition and retention costs.

Even with no marketing customers become aware and spread the word, which speaks to customer loyalty and trust by using a customer referral strategy to grow the sales of a secret product. For CX does this strategy play into the “delighting the customer” and building in surprise experiences in the customer journey by unlocking a new experience.