Crowdholding

Place hands on edge of desk, shoulder width apart, legs out behind you. Push off with as much force as you can.

Make sure you have space in front of you. Bend into a half-squat with your arms behind you, then jump and swing your arms up as if you're celebrating.

With your legs out in front of you, grab the edge of a chair (or desk) and lift yourself down and back up. At the end, you'll be conveniently back in your seat.

Lap your block or a floor of your office. Try for a pace of 100 steps per minute, which is easy if you don't stop to play with tchotchkes on other people's desks.

Place hands on edge of desk, shoulder width apart, legs out behind you. Push off with as much force as you can.

While rocking foot to foot, punch with alternating arms. To reduce elbow stress, try not to fully straighten your arm.

Sweep arms above your head and down again as you step side-to-side. Actually yelling ''Hallelujah!'' is optional.

Con: Requires extra concentration and coordination.

Con: Requires caution to avoid kicking things behind you.

Con: Draws attention to the chest area.

Con: Awkward-looking. Several people accidentally whacked things behind them.

Con: Brief panic while you try to remember if you shaved your armpits.

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Moving to a direct-to-consumer model is not going to turn the FMCG industry upside down, however, with increased competition, it is a way to keep customers excited. Do you want to bring your ideas into mainstream retail? Visit www.crowdholding.com to find out how.

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