I hate when ideasdoes this.
This!
DEAR READER
Not today Justin

â

JVL
trying on a metaphor
Sade Olutola
will byers stan first human second
Xuebing Du
Stranger Things
Lint Roller? I Barely Know Her
wallacepolsom
occasionally subtle

Janaina Medeiros
Misplaced Lens Cap

if i look back, i am lost
2025 on Tumblr: Trends That Defined the Year
noise dept.

sheepfilms
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@creative
I hate when ideasdoes this.
This!

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Reblogs, likes, replies, @mentionsâthese interactions already show up on your desktop activity screen. You knew that. What you might not already know is that you can now filter different activity types on mobile.
Want to see @ mentions, replies, or reblogs separately on the go? Simply tap âAll Activityâ in the app, and pick from the drop-down menu that appears. Want to see how folks are interacting with your post about frogs in the kitchen? Itâs all hereâchoose the âCustomâ option and tailor your activity screen to suit your lifestyle. Thatâs really all there is to it. â¨
We made this post just for you. Tell your friends. Or donât. Weâre not your boss.
Hey there!Â
Real quick: We made a couple of tiny tweaks to streamline posting in our mobile apps.
The first position in your mini media picker is now your catch-all camera button to add a brand new photo, video, or GIF. Speaking of GIFs, create your own GIF using any video in your camera roll by tapping âGIF.â Select up to three seconds from your video, speed it up, slow it down, or play it in reverse. A little less clutter, a lot more functionality.
Once youâre ready to publish, tap that âPostâ button (well, duh) or long-press it to unleash a colorful cascade of options to queue, schedule, save as a draft, or post privately like itâs a special little secret only for you and you alone.Â
Happy posting, bud.
Have a post youâre particularly proud of? Something that you want to make sure everyone sees as soon as they visit your Tumblr? Then youâre gonna love this:
Pinned posts are here! Whether youâre on desktop or mobile, this little tool will pin the post of your choosing to the top of your Tumblr. Your dashboard will remain unaffected. Just tap the meatballs menu (âââ) on the upper right-hand corner of your post, slam your finger down on âPin,â and youâre in business, baby. The business of pinning posts.Â
Questions? Answers.
Get your swiping fingers ready
Thereâs a brand new way to post pictures, videos, and Loops you make with the Tumblr camera. We made some tweaks to the existing camera features and even added a few new creative tools. The best part? Itâs easier than ever to get there. All you have to do is swipe right on your dashboard while youâre in the app. Weâve conferred with the leading experts in science, math, and fingers and they all agreed this makes it 1250% times faster to get to the camera. Nearly unbelievable.
Upon swiping right, youâll see a familiar button at the top of your screen that says âNormal.â There are three different modes to nab your content, and you can switch between them by tapping that button. âNormalâ takes pictures and videos, âStitchâ allows you to take and string together a series of pictures or videos in one video file, and âLoopâ creates a moving image that plays backward and forward in a, well, you knowâŚa loop.
Some of the fun stuff that already existed just got a little facelift, some of it is brand new, and all of it is in your app right now (as long as youâre running version 15.4 or later of the Tumblr app).
Whatâs new?
Editing from your camera roll! Up until now, you could only use our newer filters on pictures and videos you took in the app. Now you can throw those puppies on photos and videos youâve already saved to your phone.
You can draw! Tap that squiggle at the bottom of the screen after you take your picture, video, or Loop and find a whole new set of drawing tools. Tap the color wheel to open the color bar and choose your desired hue. You can get real nitty-gritty with how concentrated you want the color to be by pressing and holding on the color bar to bring up more detailed options. Thereâs an eraser tool, three different types of tips, and tapping that little dot all the way on the bottom left side of your screen reveals the ability to change the width of your lines.
Whatâs better?
Filters! Up until yesterday, you could only use one filter at a time. Now you can layer two on top of each other. Big change? Nah. Just better.
Ghost overlay! When youâre in Stitch mode and you want to line up consecutive shots for a seamless transition, just tap the ghost overlay icon for a ghostly frame to pop up in your cameraâs view. The icon will be on the left side of your screen and kinda looks like a sandwich with a transparent piece of bread on top.
Adding text! The fonts are updated to match the fonts you can use in posts and you can add background colors to make them easier to read.
Stickers! Some stickers that were hardly used are gone, but all of the favorites remain. (We could never get rid of thicc corgi.) We added a few new ones, too. Just tap that smiley face pal at the bottom of your graphic.
Questions? Head on over to our Help Center for those sweet, sweet answers. As always, weâre still tweaking and finessing behind the scenes. Thereâs more to come for this creative canvas. Keep your eyes peeled for more creative tools to help you, ya know, create. We just wanted to get this quick update out to you as soon as possible. Play around with it and let us know what you think. We always keep our eyes on the notes of these feature update posts. If you make something youâre proud of, post your creation with the tag #TumblrCreates. Weâll promote the best of the best on Tumblr or our social media.

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Wish you could join a group chat, but itâs already full? Nowâs your chance to send a request to join. Weâve just updated the maximum number of group chat members from 100 to 101!
No, just kidding. Weâve updated the max to 200 members. Have fun!
Oh, no. Oh, dear. We have awful news. We accidentally added group chats to Tumblr.
Group chats are a place for you to connect with other people on Tumblr to discuss things that are important to youâlike long Furby, or your favorite fandom.
Itâs terribly upsetting, but this is going to make it even easier to connect with like-minded people and find new communities you might not know existed.
We have no idea how this came to be
Each group chat can hold up to 100 members. To make matters worse, you can create and join as many group chats as your beating heart desires.
The only good news we can give at this time
Group chats must be a friendly and welcoming space for everyone. When you create a group chat, you become the sole owner and are responsible for how it is run. You alone can invite new members and accept or deny incoming requests to join. Just remember: group chats are publicly viewable, and while only members may participate, anyone on Tumblr can see its contents.
As the owner of a group chat, you possess the power to remove any member or message you feel needs to be removed. However, you do not need to be the owner or even a member to report a violation of our hate speech policy or other aspects of our Community Guidelines. Reports will be properly dealt with by our Trust & Safety team.
Phew
We hesitate to tell you this, but to learn more about how to use group chats, head on over to our Help Center. Itâs full of tips, tricks, and helpful information. Disgusting. Weâre so sorry.
Youâve been warned. We canât protect you from the truth any longer.
To find existing group chats, just search for them in the app like you would any olâ topic. If you donât see what you want, consider being your own hero and making your own. Just tap the new group chat icon in the upper right-hand corner of your dashboard or simply swipe left from the dashboard. There you will see all of the group chats you own or use, as well as the option to make a brand new one by tapping the â+â in the right-hand corner. Make sure youâre using version 14.5.1 or youâll be spared the horrors of good conversation and finding new friends.
Hey!
Good news: You can now add alt text to every photo and GIF you upload to a post with your Tumblr iOS or Android app.
What?
Alt text! Itâs a textual alternative to a photo or GIF, so anyone who uses a screen reader will know what youâve posted. If you post, say, a long Furby sitting on a couch, you might provide alt text that says âa long Furby sitting on a couchâ so anyone who needs to use a screen reader gets to join in on the fun. Keep it short, keep it descriptive.Â
How?
Easy-peasy. When you add an image or GIF to a post or reblog on Tumblr in the iOS or Android app, youâll see a meatballs menu (âââ) pop up in the lower right-hand corner of your image or GIF. Tap it, then select âAdd alt text.âÂ
Why?
Weâre continuing our efforts to make Tumblr more accessible in accordance with the Web Accessibility Initiative of the World Wide Web Consortium. Theyâre an initiative that sets standards for accessibility for people who may need assistance using the internet.
Happy alt texting, Tumblr!
Thereâs a big change coming to your Tumblr experienceâŚbut only if you want it.
Weâre introducing the Color Palette! Itâs giving you the power to control the color of your dashboard (and the rest of our blue space) in your iOS and Android apps and on mobile web.
You can currently choose from three options:
True Blue, our default color scheme.
Dark Mode, for when you want to turn down the lights.
Low-Contrast Classic, our new low-contrast color scheme, complete with an old familiar blue so many of you love.
To check it out, just go to your settings in the app by tapping the silhouette icon, visiting âGeneral settings,â and selecting âColor Palette.âÂ
Questions? Weâve got you covered.
Introducing a new view for likes on mobile web!
Toggle it on in the top right corner of the âLikesâ page.

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Introducing...filters!
Have you ever wanted to double your dog?
How about double your doubled dogs?
Good news! You can do just that, and so much more, with the new camera filters in your Tumblr app.
You now have rainbow filters, a glitch filter, and a neat building blocks filter, filters with mirror effects, and a few more. Thereâs a dozen waiting to be used on your photos, GIFs, and videos now.
To access these filters, simply:
Open up the Tumblr app (make sure youâve updated to version 13.1 or later).
Tap the pencil at the bottom of your screen to open the post flower.
Select the GIF, photo, or video post type.
Tap the camera at the top of your screen.
See that disco ball? Tap it with care and open the door to your 12 new best filter friends.
Enjoy!Â
Like what you see? Take your best filter pics, tag them #tumblrfilters, and post them to your Tumblr to show them off to the whole community. The #tumblrfilters search is already bubbling with glitchy skies and rainbow dogs.
we need to be taught disability history in school because it is 2019, i am 20 years old, and i am only now learning that the National Association of the Deaf had to take Netflix to court in 2012 in order for closed captioning to be required on streaming sites (source). any amount of accessibility in our lives has been fought for, and those stories need to be told.
Hulu was just taken to court in 2018 in order for audio descriptions to be included in their services for blind users (source)
access is a constant battle, and is nowhere near universal
User experience includes all users.
Tumblr is getting a facelift
Some time ago we took a long, hard look at how we stacked up to the recommendations outlined in the Web Accessibility Initiative of the World Wide Web Consortium. This is the initiative that sets standards for accessibility for people who may need assistance using the internet. It outlines steps to take and tools to use to create as seamless of an experience online as possible, whether you have auditory, visual, or neurological disabilities, are using a limited device, are on a slow connection with limited bandwidth, orâŚwell, a whole bunch of other reasons.
The result of that long, hard look? Not great. We needed to make sure Tumblr was accessible to anyone who wants to use it.
Over the past few weeks weâve been making changes to do just that. Our inaccessible menus are more accessible, we fixed our poorly described elements, and increased overall readability. You can read more about all that in our most recent @javascript post about the mobile web.
Part of making Tumblr more accessible involved upping the color contrast in our UI, most notably on the dashboard and everywhere else that familiar blue touches. The light grays and muted blues had a contrast ratio of 2.02:1. What does that mean? Bad. It was bad, and we needed to do better by people with visual impairments.
Enter your new dashboard:
It looksâŚcleaner, doesnât it? Like someone dusted off the poorly accessible bits. The blue is darker, the grays are lighter, all the buttons and icons are brighter with our new brand colors, and it has a contrast ratio of 7.87:1 What does that mean? Good! Very good.
The switch to your brand new, higher contrast, less dusty dashboard has been slowly rolling out this week. If you havenât seen it yet, youâll get it sometime in the next few days.
A note: We know that this color change on the dashboard negatively impacts the beautiful bluespace art so many of you have created over the past few years. Seeing these older posts lose the utilization of the dashboardâsomething that made them so special and unique to just Tumblrâis certainly not a great feeling. Thereâs no way around that. We hope, however, that this change only means newer, more bluespace art will be created, and that this time around it will be easier for everyone to experience.
Goodbye, #36465D. Youâve treated many of us well, but #001935 will treat every single one of us even better. Â

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Itâs St. Patrickâs Day.
How Itâs Made
Messaging Icebreakers
We know people on Tumblr love messaging. We also know they have a hard time sending their first message. How can a community of people who mostly donât know each other IRL feel comfortable starting direct conversations with to each other? One solution weâre trying right now is icebreakers. Â
If you start a conversation with a mutual right now (try it!), youâll see something like this:
Iteration
We went through through a few iterations of this interface, taking initial cues from the bites of information expected on a biz cardâ
âwhich seemed too formal, and were further pared down and made smaller:
A visually-centered information nugget felt right, and we experimented with further options inspired by other aspects of the Tumblr universe, such as displaying the recipientâs last few posts, or the entirety of their tumblr description:
Final Form
In the end, we rallied around a brief yet informative interface which adapted according to the the userâs context. Besides their username (obviously), weâve added a small line that tells you one or two things a person posts about the most.
What if youâre not already mutuals? For one-way follows (or people who donât follow each other at all), the messaging interface now gives you that context, too:
The recipient also gets information about the people who are messaging them: the senderâs username, description, and how long theyâve been following for.Â
This information should be enough to let you know if the person is a lurker, if theyâre a dedicated follower, or if the two of you are mutuals.
As an additional layer of safety, weâve included a small âHey does this look like spam?â button, just in case of...well, spam.
This collection of interfaces makes up what weâve dubbed âIcebreakersâ, in the hope that theyâll help smooth out conversations between strangers, and maybe give âem something to talk about.