Why “Blackfish” is Propaganda, not a Documentary
We object to Blackfish because its two central premises are wrong: (1) that life at SeaWorld is harmful for killer whales and for trainers working with these animals, and (2) that SeaWorld has attempted to cover up the facts surrounding the tragic death of trainer Dawn Brancheau in 2010, as well the history of Tilikum, the killer whale involved in that accident. Nothing could be further from the truth.
To make these ultimately false and misleading points, the movie conveys falsehoods, manipulates viewers emotionally, and relies on questionable filmmaking techniques to create “facts” that support its point of view.
Here are some significant examples with links to supporting documents:
1. Blackfish employs false and emotionally manipulative sequences concerning the collection and separation of killer whales: Through stock footage and video mismatched to the narrative, the movie implies that SeaWorld collects killer whales from the wild and separates mothers and calves. NEITHER IS TRUE.
Collection: The film depicts a killer whale collection in Washington State that occurred 40 years ago. It leaves viewers with three false impressions: (1) that SeaWorld continues to collect whales from the wild to this day; (2) that Tilikum himself was collected by SeaWorld; and (3) that the collections done four decades ago were illegal. None of this is true. SeaWorld does not collect killer whales in the wild, and has not done so in over 35 years. Tilikum was not collected by us. And the collections four decades ago were conducted in compliance with federal laws, pursuant to federally-issued permits at that time.
Separation: The film highlights two separations. In one instance, involving a whale named Takara, the film leaves you with the impression she was a calf when separated. In fact, Takara was 12 years old when she was moved. In the second, involving a whale named Kalina, the film misleadingly shows footage of a calf that is only days old. Kalina was moved when she was 4 ½ years old because she was disruptive to her mother and other whales. We do not separate killer whale moms and calves, and in the rare occurrences that we do move whales among our parks, we do so only in order to maintain a healthy social structure.
2. The movie relies on former SeaWorld employees, most of whom have little experience with killer whales, and others who haven’t worked at SeaWorld in nearly 20 years: These individuals, who speak with apparent authority, have little or no firsthand knowledge of the incidents they describe. Most of them had no experience with Tilikum, and several never even performed with killer whales in the water. The film’s “cast” is completely unfamiliar with current conditions and techniques at SeaWorld, and are certainly in no position to critique a trainer of Dawn Brancheau’s caliber or her last interaction with Tilikum.
The Film includes a SeaWorld video of a female trainer riding a killer whale, while one of the cast members, Samantha Berg, talks about her “experience” at Shamu Stadium. This segment misleadingly implies that Ms. Berg had relevant experience when, in fact, the video used in the film was shot 10 years after Ms. Berg had left SeaWorld. The trainer depicted in the video is not Ms. Berg but rather is a current SeaWorld employee. Of just the 3 years Ms. Berg spent working at SeaWorld, she spent only one year working with killer whales and she never conducted direct training with Tilikum.
3. The movie also relies on animal rights activists masquerading as scientists: The film relies heavily on the dubious reflections of scientists who have aggressively campaigned against marine mammal display for decades, and have no expertise with killer whale behavior in captivity. These scientists include Howard Garrett, Lori Marino and Ken Balcomb. Mr. Garrett, along with cast members Samantha Berg and Carol Ray, joined with PETA in a previously filed lawsuit against SeaWorld. In this lawsuit, they equated SeaWorld’s work with killer whales as slavery under the 13th Amendment. Although their case was promptly dismissed by the Court, their anti-captivity bias is obvious. Likewise, the film relies on the statements of David Duffus, a professor of geography and purported expert in the area of killer whale behavior, whom Occupational Safety and Health Administration’s (OSHA) Judge Kenneth Welsch found “has no expertise in the training of captive killer whales.”
4. The movie spins an entirely fictitious account of Dawn Brancheau’s death in order to advance its anti-captivity narrative. To support this bias slant, and specifically the idea that Tilikum was a psychotic and violent animal because of captivity, the film engages in a series of false and misleading statements about the circumstances of Ms. Brancheau’s death:
In its opening sequence, the film misleadingly cobbles together separate pieces of innocuous training and performance footage, synched with the actual 911 calls, to mislead the audience into believing it is viewing the actual footage of Ms. Brancheau swimming with Tilikum prior to the fatal incident. In fact, the opening sequence does not depict either Ms. Brancheau or Tilikum, or an attack of any kind. From the date Tilikum arrived at SeaWorld, no one was allowed to swim in the water with Tilikum, and Ms. Brancheau never did so.
Purely for shock value, the film includes a recording of an EMT technician, subsequently proved to be mistaken, suggesting that Tilikum swallowed Ms. Brancheau’s arm during the incident. This is false. This fact was readily available to the filmmaker in the documentation she obtained from the Secretary of Labor, yet was not included.
The film falsely suggests that SeaWorld “blamed” Ms. Brancheau for her death. We have never done that. She was our colleague and we mourn her loss to this day. The film, however, does blame Ms. Brancheau, and it accomplishes this through former trainers with little or no relevant experience. These trainers were not present on the day she died, and callously presume to critique her interaction with Tilikum.
5. To advance both its anti-captivity narrative and its false theories surrounding Ms. Brancheau’s death, the movie falsely suggests that Tilikum had become psychotic and aggressive:
The film blatantly mischaracterizes the events that led to the death of trainer Keltie Byrne at SeaLand of the Pacific, a park that was never owned or operated by SeaWorld. Tilikum was one of three whales in the sea pen at the time Ms. Byrne drowned, and the jury in the Coroner’s Inquest (the Canadian investigation of the incident), which considered the testimony of 19 witnesses, did not identify any one of the three whales as the leader in the incident. Nevertheless, the film claims that Tilikum was the instigator, relying upon an interview given by two local residents. Another key fact never disclosed in the film: David Duffus, who is featured in the film numerous times as an “expert”, was the foreman of this very same Coroner’s Jury that investigated the SeaLand incident. Mr. Duffus testified that it was inconclusive that Tilikum was primarily responsible for the death of Ms. Byrne.
The film similarly trades in fictional theories about the circumstances surrounding the death of Daniel Dukes, an intruder who broke into the back area of Shamu Stadium after hours and jumped into Tilikum’s pool. The film claims there was a “public relations version” of the death and that Mr. Dukes’ death was somehow caused by an act of aggression by Tilikum. A review of the official Sherriff’s report reveals that virtually nothing said in the film about our conduct that day is true. In fact, Naomi Rose, Ph.D., an outspoken critic of SeaWorld who actually appears in the credits to Blackfish, was quoted after the incident as saying “since the body was found on Tilikum’s back, it’s unlikely the whale was behaving aggressively…….The whale was probably playing with the man and continued to play with the body after the man died.”
What clearly is supported by the facts is that prior to Ms. Brancheau’s accident in 2010, Tilikum had engaged in numerous interactions with trainers and veterinarians safely and without incident over a period of 18 years. Tilikum remains at SeaWorld, where he cooperates with trainers, socializes with other killer whales and our guests.
6. The movie falsely suggests that important facts about Tilikum were concealed from his trainers and that SeaWorld is indifferent to trainer safety:
SeaWorld was aware of Keltie Byrne’s death when it acquired Tilikum. We adopted special precautionary protocols regarding work with Tilikum, including prohibition of performance in-water work. These protocols were impressed upon all trainers who worked with Tilikum, yet the film falsely implies that important safety information about Tilikum and his background were withheld. This is untrue. Nothing was ever concealed from Tilikum’s trainers. During the OSHA trial surrounding Ms. Brancheau’s accident, SeaWorld provided more than 35 hours of testimony concerning our killer whale program and topics such as our detailed safety protocols and how they are communicated to our trainers. All of this testimony was in the possession of the filmmakers, but ignored by the film.
The film misrepresents, through the use of footage four decades old, that SeaWorld takes a cavalier approach to safety and qualifications of its trainers. This is completely untrue. The path to becoming a killer whale trainer is rigorous and lengthy: It takes years to be qualified to work with killer whales The film ignores all the steps and protocols trainers must take in order to be promoted through the ranks.
In addition to our written safety protocols and extensive training processes, we have invested tens of millions of dollars in state-of-the art improvements, including lifting floors, underwater cameras, and other both passive and active devices, all of which are tied together in our Emergency Response Program.
All of the falsehoods and misleading techniques in Blackfish are employed in the service of the film’s obvious bias, one that is best revealed near the end of Blackfish by a neuroscientist with no known expertise in killer whales. She claims that all killer whales in captivity are “emotionally destroyed,” and “ticking time bombs.” These are not the words of science, and indeed, there is not a shred of scientific support for them. Rather, they are the words of animal rights activists whose agenda the film’s many falsehoods were designed to advance. They reveal “Blackfish” not as an objective documentary, but as propaganda.
http://seaworld.com/en/truth/truth-about-blackfish/
Behind the SeaWorld Story
Two years ago a documentary called “Blackfish” first aired on CNN that continues to have an effect on SeaWorld parks across the country. The film is the story of the death of a whale trainer Dawn Brancheau during an accident at SeaWorld Orlando involving Tilikum, a killer whale in her care.The film’s conclusion, supported by footage of other incidents involving captive whales over the past 30 or more years, is that killer whales in captivity are prone to violent attacks on their trainers, and that the accident involving Tilikum occurred after a history of similar attacks by the whale on his trainers.In effect, the film maintains that Tilikum had become psychotic because of his captivity, so he killed his trainer. The movie also makes the further leap that his offspring (and Tilikum has bred other killer whales) might potentially exhibit similar behavior.The uproar caused by the movie, which has become a favorite of activists who don’t believe any animal should be held in captivity, has reportedly hurt attendance at SeaWorld Parks & Resorts and even the company’s financial results. In response, SeaWorld had engaged in its own campaign to counter the allegations made in the move, which it says is misleading and often factually incorrect.Sadly, “Blackfish” has been elevated almost to the level of urban myth, as it has been broadcast and rebroadcast over the past two years. The story it tells has literally been taken as gospel by many, including many children who have seen it.Nevertheless, SeaWorld maintains there are numerous factual errors, misrepresentations and flat out untruths in “Blackfish.” Indeed, SeaWorld officials have responded with an entire section of their website devoted to debunking the film. You can find that information by clicking on SeaWorld Learn the Truth.Earlier this month I traveled down to SeaWorld Orlando to see for myself how the killer whales were cared for and what training techniques are used today, as well as how the park addresses the issue of trainer safety. First of all, until I visited SeaWorld I did not realize that Tilikum is still very much a part of the show. He’s the largest whale at the park and he’s still a favorite as he splashes the crowd with his massive tail and hoists his massive frame onto a platform directly in front of the audience.I also interviewed some dedicated SeaWorld employees who told me they couldn’t be involved with the company if it mistreated its marine animals or if the safety of trainers wasn’t a big priority. Indeed, since Brancheau’s death there have been changes in the way trainers interact with killer whales. For instance, they no longer swim with them and they stay at a safe distance when rewarding them with fish for their performances; but they still can stroke their skin and interact with them in other ways.
I spoke with Kelly Flaherty Clark, director of animal training at SeaWorld, about the care that killer whales get at SeaWorld Orlando. “Their care and wellbeing is my biggest job and my top priority second only to the safety of our trainers and our guests,” she told me. “Our care program is huge. We enrich the animals each and every day…by giving them toys, time by themselves and time together. It’s a comprehensive program for all seven [killer whales] in this facility.”Indeed, Clark, who has been with SeaWorld for more than 30 years, told me the whales participate in their own health care program and learn to provide samples so their health can be maintained and so that SeaWorld can keep learning more about them. The whales are scheduled to perform between two and four shows daily, but their interactions with trainers constant. They have access to all seven pools in the SeaWorld Orlando facility at different times of the day.I also asked her about Tilikum. “He’s an amazing animal,” Clark told me. “He’s 35 years old and interacting with his trainers. We certainly took a step back after the incident. It shook me and our entire team to the very core, but within hours I was working on a new care program for Tilikum. He’s responding so well to new training techniques.”
At the same time, Clark told me that SeaWorld trainers no longer perform in the water with the whales. “That changes some things, but we’ve added other things,” she said. “You now see five, six or seven whales in the water at the same time.” Still to come by 2018 is a big new habitat called the Blue Water Project in SeaWorld San Diego that will double the environment that killer whales have at the park. Massive glass panels will allow the public to view the whales up close and give them even more room to swim around and interact.“I think we offer tremendous value to the public and also to these guys living in the ocean,” Clark told me as she pointed to the killer whales swimming in a large tank behind us. “What matters most to me is that what we are doing contributes to the world at large, the oceans and to the whales themselves.”I also spoke with Toni Caracciolo, vice president of sales and marketing for SeaWorld, specifically about how travel agents should be selling SeaWorld today to their clients. She told me SeaWorld Orlando now includes three parks: SeaWorld, Discovery Cove and Aquatica, so it truly is a multi-destination for guests. It’s also a hub for any Orlando vacation.I also asked Caracciolo, who has been with SeaWorld for 25 years, how travel agents should respond if their clients bring up “Blackfish” and its allegations. “All we can do is to make sure our customers and travel agents simply know the truth,” she said. “The best thing is to go to seaworld.com/truth. Do your homework and learn the truth so you can be the advocate when selling SeaWorld.”Beyond interviewing Clark and Caracciolo, I also took a backstage tour of SeaWorld Orlando with John Peterson (JP), supervisor of animal care. He described what I think is an essential role of the park in marine life rescue and care. Over the past 50 years, SeaWorld has rescued more than 25,000 marine animals, including roughly 1,000 in the past year alone. These range from dolphins to manatees to pilot whales and more.JP showed me rescue boats, mobile marine ambulances and cradles that have been specially designed to rescue marine animals in the wild, largely at SeaWorld’s expense. If those animals are injured or hurt, SeaWorld uses its own team of veterinarians to care for them and then, in nearly all cases, releases them back into the wild. JP was quick to emphasize that SeaWorld’s goal is to get these animals patched up and back into their natural environment as quickly as possible. “We don’t collect animals,” he told me.In the past few months alone, SeaWorld helped to rescue 19 manatees that were stuck in a large drainpipe in Florida, It also saved 500 sea lions on the West Coast who had been stranded on the beach. JP also told me its animal rescue efforts were overseen by fish and wildlife officials from the U.S., Florida, California and other state governments.Indeed, these federal and state officials are the ones that often call SeaWorld in first because the park has the facilities and equipment to handle complicated animal rescues. More than 45 staff members are dedicated to animal rescue and care in SeaWorld Orlando alone, with 1,500 staffers available companywide for such care.Now before everyone sends me emails and letters (and I’m sure they will), I’m not saying everything in the film is wrong and that some of the events depicted didn’t actually transpire. Sadly, a human life was lost, and other lives have been lost in other parks over the past 40 or 50 years. Trainers who interact with wild animals do take on an inherent risk, though one that can be minimized with proper procedures and care. I believe SeaWorld does have such procedures in place now and cares deeply for its killer whales and marine animals.You can, of course, be of the mindset that all animals should be left in the wild, but that really discounts the fact that the “wild” is decreasing at an alarming rate along with the wildlife in it. There needs to be a place where people can truly come to understand and enjoy nature, and also become advocates for conservation and preservation. I believe SeaWorld does that and thus provides an essential service to the public.
http://www.travelpulse.com/opinions/column/behind-the-seaworld-story.html
http://www.awesomeocean.com/2014/07/22/blackfish-fans-debunked/
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