Caroline S. Leonard

While it's great to know how to use Twitter to engage with reporters, don't forget about tried-and-true strategies than work in any situation.

If you’re in charge of social media management for your company, it’s time to up your game in 2014. It requires more than the random postings about your great sale, latest product or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for [...]

Be your company's ambassador by sharing posts that will encourage your followers' engagement.

Smartphones: The Corporate Personality Test

At Facebook's Instagram unit, Emily White is the point person charged with turning a billion-dollar acquisition that has never made a cent into a real business. Ad sales, she said, are expected to begin in the next year.

Perfect children, perfect vacations, perfect meals — it’s enough to make a follower gaze with longing.