Strategic Writing

6 helpful tips to apply to pitching to a professional. 

Shining the media's spotlight on your efforts can build support from both decisionmakers and the public. But media attention doesn't happen at random; it takes planning. Here are the steps to use in developing your media strategy

You may be better equipped to pitch your company to the press than you think In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR. But I’m also a frequent speaker on communications and business topics, and as a Forbes contributor, a [...]

Eight in 10 marketers are now measuring the effectiveness of their social media content, focusing more on soft metrics, such as "likes," than solid metrics like sales. When determining content success overall, social media metrics are among the most popular choices.

Viralheat breaks down five of the most inspired social media campaigns for 2014

All of you are aware about one of the fabulous social media platform Pinterest. It's a visual discovery tool that provides good business marketing strategies.

Dunkin' Donuts opened its first storefront in the Los Angeles area early Tuesday morning and fans took to social media to share their experience.

SI.com football experts make their predictions for Super Bowl XLIX, MVP and more.

President Obama says the killers of two American journalists will be brought to justice, and their barbaric acts will not intimidate the United States.