Strategic Writing

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You shouldn't abandon traditional media, even though advertising on social media is so cost effective. Use these tips for improving your PR pitch.

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better. “Why did they interview that guy instead[ Continue Reading... ]

Media relations, like most elements of public relations, is not a one-size-fits-all strategy. Your targeted media outreach will need to be adapted specifically

(Image credit: AFP/Getty Images via @daylife) As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. For some brands, the gap between good buzz -- spread by product lovers -- and bad buzz --spread by product haters (“brand polarization”) [...]

McDonald's attempt at strategically using Instagram fails 

Food and social media, are they really the perfect match?

Looking to attract more LinkedIn followers? Read Mitka's article on how!