Calm Down

There are two opposing philosophies on niche markets and targeting potential customers for products. One view is that the broader your target audience, the more market penetration is possible and ultimately, the more customers you will have because of the broad customer-base it serves.

While this is a strategy that many products and companies thrive on, it is not practical for those with fewer resources and funds to throw away.

However, there is another philosophy that is highly profitable and vulnerable for most of us using what we already know. In fact, the constraints of less funds and resources allows for a level of creativity hard to access otherwise.

Think about the things you use everyday. Why do you enjoy using them? Why did you buy those fine ass leather boots all those years ago? Why do you still wear them and keep them clean today? Why do you keep recommending them to your friends? 

You spread the word on products and services you love and use. You share what you’re enthusiastic about. You love what excites you. Many businesses simply share what they’re in love with. 

Don’t you see?! 

Turns out your niche market........

is YOU!

Define who you are, and make something or find something that you love and sell that to people! Chances are that you know people that are very similar to you, so you are YOUR OWN referral! If you focus on something that you’re in love with, you don’t have to feign enthusiasm or a big smile to promote it. It’s all more honest!

It’s been a seriously long time since I’ve been on here. 

Since I’ve been gone: I’ve moved out of my parents’ house, got a new job in Richmond, Virginia and committed to more than a year with the woman I love. 

I never thought I would push myself hard enough to actually go out and try life on my own, but now it’s time to trust my ability to adapt into some new ventures that I’ve only dreamed of until now.

Two of my dreams for myself are to become a working screenwriter and to make money with my own business. Over the last six years or more, I’ve consumed and learned a lot about these two prospects through books, classes, interviews, videos, podcasts, etc. I’ve been feeding my genuine interest in these fields, but never committing so much as to living either dream by doing and learning on the go.

Being risk-averse, I try to prepare myself by researching constantly about the dangers and pitfalls ahead of time. This method has kept me frozen and leaning toward other priorities...essentially quitting on my real dreams and wasting my mind and energy on things I really don’t care about. 

I’ve decided, “Fuck that!” I have dreams and goals for myself that I want to run toward now, not in thirty years. So I’m starting again. 

Some constant sources of inspiration are Tim Ferriss, Noah Kagan, Marcus Aurelius, my family, my girlfriend included, and friends. Now, these people, especially the ones I know personally, aren’t always directly supportive of my decisions or desires, but they trust me enough to back me up whether I fuck up or fucking conquer. Hopefully a healthy mix of both, mostly the ladder, will sum up my career.

I have a couple of goals for myself in 2016:

One is to become a semi-finalist entrant in the Nicholl Screenwriting Fellowship and/or sell a script as a professional screenwriter. Second, I want to start and sustain a profitable business for myself.

Wish me luck as I try and address both of these goals this year. I have had the same goals for years now, but I’ve never really trusted myself with the tasks. It all starts now whether I’m ready or not, but we’ll see how ready I am for the challenge and how well I can adapt to the journey as it hits me in the face.