This is interesting 🤔
*Record scratch* *Freeze frame* Yep, that’s us. You’re probably wondering how we got here.
The internet is changing, and with it, social media. We partnered with Archrival who asked Gen Z (aka, you) and Millennial folks (also you) what’s important to you in online communities. Some interesting trends emerged from those conversations, and we thought you might like to take a look and see what tracks for you.
The Trends:
Broken Social Scenes. Too much content, too little organic connection. You want something deeper.
Network Effect. You’re creating new networks that nurture belonging through intimacy, exclusivity, and IRL meet-ups. (Communities, anyone?)
The New Rules of Influence. Connections, not followers. Influencers that build trust and real engagement matter more to you than big numbers.
Community, According to you. Community building must be holistic. Social media must be social. Community is not a marketing strategy.
Interested? Read the full report here.
