CherryJeri's art

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The Etsy Strike isn’t just about the platform increasing its fees for sellers, although that’s a wild move for the company to make after bringing in record profits for two years straight. Rather, it’s about how these fees are structured to hurt small businesses.

In essence, Etsy is forcing independent artists to operate according to the same business model and practices as Amazon. The most egregious instance of this is the platform’s insistence that we offer free tracked shipping.

Shipping costs rose steeply during the past two years. The pandemic also resulted in significant delays, and the new regulations regarding shipping packages to and from the UK haven’t helped. To ensure “customer satisfaction,” Etsy now penalizes sellers who don’t include tracking on every order, even if it’s just a single sticker. In addition, Etsy is aggressive about its policy of burying the listings of sellers who don’t offer free shipping.

What this means is that sellers are expected to absorb the rising costs of shipping. We are encouraged to purchase mailing labels through Etsy, which generally overcharges and also levies additional shipping fees on the seller. To give an example of what this looks like in practice, an artist would be expected to pay about $4 in order to mail a $3 vinyl sticker. This is exponentially worse when it comes to international shipping.

In other words, this protest isn’t about paying a few more dimes to Etsy for storefront rent. Rather, it’s about how Etsy is forcing small business to choose between losing money or raising their prices to levels that would substantially decrease sales. Artificially inflated prices also effectively shut out artists and crafters who don’t already have substantial online followings.  

This is only one of many instances of how Etsy’s recent policies and fee structures hurt small businesses and independent artists. The situation is especially upsetting because it doesn’t have to be like this. Although Etsy was never without its flaws, the platform was relatively welcoming to part-time and amateur sellers, and this inclusive environment resulted in record-breaking profits for the company.

Unfortunately, this profit has led Etsy to consider licensing itself as a storefront for large international distributors such as AliExpress and Rakuten, who are already operating on the same scale as Amazon. This is especially unfortunate because Etsy forbids independent sellers from reselling professionally manufactured goods, thus creating a double standard that puts actual artists at a distinct disadvantage.