McDonald's loses EU trademark battle over the Big Mac. Burger King starts trolling them.
The full story:
There is an Irish restaurant chain called Supermacs that has opnened around 100 stores in Ireland since 1978.Ā
Recently, McDonaldās decided that this small restaurant chain that hasnāt even made it out of Ireland needed to be taught a lesson, and sued them on the basis thatĀ āSupermacsā infringes on theĀ āBig Macā brand name. Which is, of course, absolutely ridiculous.
McDonaldās ended up losing the case, because of course they did, they didnāt have a case to begin with. As a result, McDonaldās lost the rights to the termĀ āBig Macā across the entire European Union.
Which is why Burger King gets to do this with no legal repercussions.Ā






















