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Businesses have, since quite a long time been prevalent, on earth, with its own ways, giving in for people to make good money out of them. They have been popular and till date, alongside traditional and disciplined jobs, business procedures so exist bigtime. People have a very strong inclination towards creating and establishing a business by their own name so as to generate good amount of money at the end of the day. But businesses however are quite challenging. Starting one up is one thing wherein staying up and flourishing in it is another. The second one needs strong advertising and public involvement which is why techniques like the Centralized Consent Management Platform is crucial.

This is an effective way to reach out to people and gather their details and store them with their consent and utmost privacy. This is basically a software platform which allows a business unit for collecting and managing all sorts of confidential data without keeping minimum chance of any foul play whatsoever. Consent management problems can be feasibly handled by this centralised platform.

It has been seen with time and again that businesses and their ways of working have kept on changing so as to make best use of advanced technologies of the modern times. In the recent times, the link between the providers and the consumers is much considered a factor and that in order to generate the publicity and sales in business, there exist a number of advanced solutions, one of which might be a Consent Management Platform for Business. This is a tool that makes sure that the consumers are getting all the chance to choose on as to what details to be given and what to be kept covered. They are free to get opinionated for themselves as to which data and information they can afford to let loose and which ones to be held back. This ensures the business procedures to gain transparency about their data of their consumers.

Authentication OTP generator are widely used by businesses of diverse types today. OTP basically is a form of multi-factor authentication (MFA) and is designed to make it harder for hackers and miscreants to access protected information. MFAs require credentials beyond just a simple password prior to enabling the end users to gain access to a specific system or application.  This authentication method requires the users to provide two or more verification factors. MFA is a vital component of a robust identity and access management (IAM) policy. Instead of asking just the password or a username, MFA requires multiple verification factors that help in cutting down the odds of a successful cyber attack.

Why is MFA Important?

The prime advantage of using a good User Authentication Software and using a MFA system for your business is that it will boost the security of your brand by requiring your users to identify themselves by more than a mere password and username. Even though they are pretty important, passwords and usernames are vulnerable to virtual attacks and might even be stolen by third parties. Choosing to use an MFA factor like OTP can provide you with the peace of mind that your business and clients are safe from cyber criminals.

How does MFA work?

MFA works by requiring additional verification factors or information. One-time-passwords are among the common MFA factors that users encounter today. Users may receive these 4-8 digit codes via SMS, email or some type of a mobile app. When it comes to OTPs, a new code is generated every time an authentication request is submitted. The code is typically generated based on the seed value that is assigned to the user as they first register, as well as certain other factors that can simply be a counter that is incremented or a time value.

Adaptive Authentication or Risk-based Authentication

Adaptive authentication implies to the process of authenticating the users on the basis of the risk level presented by a certain login attempt. Multi-channel Authentication Token is an essential component of this system. Ideally, the risk level of the user is assessed automatically by the first authentication method. Login is granted if the fraud risk is low. However, if the fraud risk is high, then step-up authentication is triggered and the user is asked for another type of authentication factor.

A few years back, companies were free to obtain and monetize the data of their customers in any manner they wanted to. But with the rollout of Europe’s General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and similar policies and regulations, companies can no longer gather personal consumer data without the consent of the data subjects. In fact, a company might face major fines if they do not adhere to the provisions of relevant data protection legislation. Hence, investing in a robust, Centralized Consent Platform becomes very important for modern businesses. A growing number of companies around the planet make use of consent management platforms to manage the collection of user consent in a systematic manner and avoid fines. These platforms can adapt to the requirements of a business, ensure compliance with regulatory legislation, and aid companies in building trust with their customers by managing data assets in a responsible manner.

Collection of Consent

Consent management platforms usually obtain consent by providing website users with a notification, generally as a pop-up. This notification must inform users that the site collects data, as well as state the type of data collected and how the information would be used. A good Centralized Consent Management Platform supports the collection of consent at all touchpoints, starting from short codes, long codes, short URLs, and QR codes to mobile app, website, WhatsApp, SMS, and emails.

After checking the notification, users can decide whether or not to share their information as well as much data or what kind of data they are willing to share. The language of the consent form must be clear and simple to make sure that the user can make an informed decision. The users must give their consent willfully. In case a website stops a user from accessing content till they provide consent, then the site might be in breach of important legislations like GDPR. Platforms supporting Digital Consent for SMS, websites, and more often allow companies to take their customers’ preferences as well, including types of messages, language, frequency and more.

Promotional text messages are a simple and effective way to engage your customers and generate sales. Hence, an increasing number of merchants across the world today implement an SMS marketing strategy. But just because merchants or brands want to send SMS messages to customers, it does not automatically mean that the customers want to receive such commercial communication. In most countries, companies need express consent to send customers an SMS. This basically means that they have to explicitly agree to receive promotional SMS from you.  

Just because a customer has signed up to your email list or provided you with their phone number does not mean that you can just assume that they have also agreed to receive promotional SMS. Promotional SMS Consent implies that customers have to fill out a form that makes it clear that your brand intends to use their phone number to send marketing SMS messages.

A consent management platform is a tool that keeps your website, application, or company compliant with consent regulations like the EU’s General Data Protection Regulation (GDPR). It accomplishes this goal by asking users for permission to collect and use their data. This data can serve diverse purposes, including commercial communication like advertising or marketing campaigns.

With the recent flurry of privacy laws like GDPR and CCPA, many companies are looking for new means to collect and manage the processes around data collection. The two laws listed are just the start of privacy laws, and it is just a manner of time before they take shape. Hence, getting Consent Management Platform for Enterprise is extremely important. A good data consent management in place is important to prove that you have gained explicit consent.

A consent management platform basically is a software solution designed to help you to collect and manage personal information and consent in line with varied data protection laws and regulations like California’s CCPA and the EU’s GDPR. A Centralized Consent Management Platform would ideally allow you to insight into the personal data lifecycle of an user from the opt-in to the data removal, and enable you to track, monitor and respond to the request and consent preferences of the user. These consent management platforms may even help in centrally managing notices and propagate them to diverse consent collection channels.

There are a variety of consent management platforms available in the market, each of them having distinctive features and abilities. Among all of them, you need to select the one that perfectly aligns with your business requirements, and provides you with the facility to collect consent in a single frame for SMS, Email, and WhatsApp. Consent management platforms usually provide a clear view of activities so that you can demonstrate compliance for any data subject, on any level, at any time, no matter whether you are seeking Digital Consent for SMS or email.

Consent management design

Consent management design typically includes consent collection, storage and data processing. In the contemporary landscape where omnichannel marketing is widely prevalent, consent is collected through multiple customer facing channels, like WhatsApp, email, and SMS. Once the consent is collected, it must be stored in a central consent repository. This repository is meant to be a secure database and a single source of truth for all data processing based on data subject consent. The consent management system aids in identifying data subjects and harmonizes their consent preferences collected through any collection point.

SMS marketing can be a vital component of your growth strategy. However, before you use SMS as a promotional tool for your business, you need to make sure that you are up for ongoing compliance and have the right Consent Management Platform for Enterprise. When it comes to text marketing, businesses have to collect consent from mobile phone owners prior to sending text messages to them. The prior written consent may include electronic or digital forms of signature, website form submissions, or text message opt-ins. Each country has its own regulations for SMS marketing.

Brand transparent communication and protection of customer data are critical for all companies in the contemporary, digital centric environment. In many ways, passwords are the keys that access the data of a company. However, unfortunately, any mediocre cybercriminal can easily decipher these passwords. Passwords itself are a very weak form of authentication, and the fact that many internet users do not update passwords on a regular basis or reuse their passwords only makes things worse. Hence, to steer clear of such hassles and protect their customers, many companies today allow for Two-factor or 2 Factor Authentication. This is a security process, as per which the user needs to provide two different authentication factors to verify their identity and gain access to a particular app or data. Such a process helps protect the credentials of the users, as well as other sensitive information. It provides an extra layer of security that balances the vulnerabilities of a password-only approach.

The concept of consent management is not new, but it has definitely become way more prominent over the last couple of years. Today a variety of important privacy and consent laws are followed in diverse nations. For example, in India, telecom service providers (TSPs) have to ensure strict compliance with the Telecom Commercial Communications Customer Preferences Regulations (TCCCPR) 2018 issued by TRAI.

Use of a consent management platform 

To comply with all relevant regulations and making sure that the rights of any user are not hurt can be quite a challenging endeavor. However, this process does become a lot easier with the use of a good Centralized Consent Management Platform . These platforms majorly focus on two areas, Unsolicited Commercial Communication, and data privacy. Ensuring compliance with vital data privacy laws is one of the key reasons why you must use a robust consent management platform. This refers to not only the regulations of the nation where your business operates, but also the laws of other countries where your users may reside. A good consent management platform would not only assist in efficiently handling Digital Consent for SMS , but help in collecting and managing website consent based on GDPR and CCPA guidelines.

Capturing and archiving consent

Privacy regulations like GDPR require businesses to gather consent in a sincere and honest manner. This can be done through pop-ups, banners, and more. The means are not as important as a result. On the whole, the users have to give their specific and informed consent. A consent management platform would also appropriately archive consent. Such platforms facilitate the collection of consent from several touch points, right from websites and mobile apps to QR codes, emails, and WhatsApp.

Building trust and ensuring transparency

Customers today are better aware of their rights than ever before, and hence demand transparency from the companies they engage with. When your target audience knows that you do value their consent and privacy, and are trying your best to be optimally transparent in regards to collecting their data, they would have a higher odd of placing their trust on your business. A proper consent management tool would show your audience that you respect their right to select how their information shall be used. Moreover, transparency is a requirement of certain privacy laws, including GDPR, and is therefore vital for compliance.