#centralized consent platform

A consent management platform basically is a software solution designed to help you to collect and manage personal information and consent in line with varied data protection laws and regulations like California’s CCPA and the EU’s GDPR. A Centralized Consent Management Platform would ideally allow you to insight into the personal data lifecycle of an user from the opt-in to the data removal, and enable you to track, monitor and respond to the request and consent preferences of the user. These consent management platforms may even help in centrally managing notices and propagate them to diverse consent collection channels.

There are a variety of consent management platforms available in the market, each of them having distinctive features and abilities. Among all of them, you need to select the one that perfectly aligns with your business requirements, and provides you with the facility to collect consent in a single frame for SMS, Email, and WhatsApp. Consent management platforms usually provide a clear view of activities so that you can demonstrate compliance for any data subject, on any level, at any time, no matter whether you are seeking Digital Consent for SMS or email.

Consent management design

Consent management design typically includes consent collection, storage and data processing. In the contemporary landscape where omnichannel marketing is widely prevalent, consent is collected through multiple customer facing channels, like WhatsApp, email, and SMS. Once the consent is collected, it must be stored in a central consent repository. This repository is meant to be a secure database and a single source of truth for all data processing based on data subject consent. The consent management system aids in identifying data subjects and harmonizes their consent preferences collected through any collection point.

The concept of consent management is not new, but it has definitely become way more prominent over the last couple of years. Today a variety of important privacy and consent laws are followed in diverse nations. For example, in India, telecom service providers (TSPs) have to ensure strict compliance with the Telecom Commercial Communications Customer Preferences Regulations (TCCCPR) 2018 issued by TRAI.

Use of a consent management platform 

To comply with all relevant regulations and making sure that the rights of any user are not hurt can be quite a challenging endeavor. However, this process does become a lot easier with the use of a good Centralized Consent Management Platform . These platforms majorly focus on two areas, Unsolicited Commercial Communication, and data privacy. Ensuring compliance with vital data privacy laws is one of the key reasons why you must use a robust consent management platform. This refers to not only the regulations of the nation where your business operates, but also the laws of other countries where your users may reside. A good consent management platform would not only assist in efficiently handling Digital Consent for SMS , but help in collecting and managing website consent based on GDPR and CCPA guidelines.

Capturing and archiving consent

Privacy regulations like GDPR require businesses to gather consent in a sincere and honest manner. This can be done through pop-ups, banners, and more. The means are not as important as a result. On the whole, the users have to give their specific and informed consent. A consent management platform would also appropriately archive consent. Such platforms facilitate the collection of consent from several touch points, right from websites and mobile apps to QR codes, emails, and WhatsApp.

Building trust and ensuring transparency

Customers today are better aware of their rights than ever before, and hence demand transparency from the companies they engage with. When your target audience knows that you do value their consent and privacy, and are trying your best to be optimally transparent in regards to collecting their data, they would have a higher odd of placing their trust on your business. A proper consent management tool would show your audience that you respect their right to select how their information shall be used. Moreover, transparency is a requirement of certain privacy laws, including GDPR, and is therefore vital for compliance.