Normcore

China’s marketing landscape would be changed by the social media influencers, which offers not just fashion brands, but the whole retail industry a new chance to look for collaboration for obtaining more attentions. Most of young Chinese face a lot of pressure from work, parents and society. How to use internet-red and cultural resonance to build brands’ images is the next move marketers should take.

China’s slowdown of the economic growth, weaker currency and a crackdown on gifting seem not affect Chinese luxury market. The rise of new global Chinese shoppers who are educated, well-traveled and tech-savvy give luxury brands and high-end department stores a confidence that China still has huge potential and will play a more important role in the global luxury market.

Moodboard

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