c|change is a strategic integrated marketing communications agency. C is for creativity, communication, and commerce. Visit http://www.cchangeinc.com for more info.
We were lucky enough to get a peek at the artistâs studio!
Last week c|change stopped by the wonderful Mars Gallery, HQ of avant-pop artist Peter Mars.
If the four-white-walls gallery aesthetic of other neighborhood art destinations isnât your cup of tea, Mars is not to miss. Itâs a cavernous loft space that still manages to feel cozy, with twists, turns, and little sitting rooms popping up where you least expect them. All throughout, it houses a vibrant mix of work from Mars and other local artists, currently including Krista Hoefle and Jennifer Yorke.
Art + cozy = win
Marsâs own work takes on larger-than-life superheroes from Wonder Woman to Bowie in bold lines, high contrast, and saturated color. It also delves into more abstract symbology, iconography, and -- this writerâs favorite -- layered pieces centered around Lewis Carrollâs original Alice in Wonderland illustrations.
If you love the space, youâre in luck. Itâs available for events, and even features a bar built into a working freight elevator.
The Mars bar, just waiting for your next event
Be sure to stop by, but fair warning -- if you scratch Assistant Manager Sam behind the ears, he may demand your undivided attention for the next fifteen minutes.
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The West Loop neighborhood identity has undergone a few metamorphoses since its days as a strictly industrial district. Itâs still got plenty of warehouses and meat-packing plants, but galleries, foodie destinations, and condos have sprouted up in between them over the years.
And most recently, more and more of the areaâs old industrial buildings have given way to startups, agencies, and multinational corporations.
But thereâs still a common thread across the changing face of the neighborhood -- its street art.
The Hubbard Street Murals along the Union Pacific tracks have been a neighborhood mainstay since the 1970s, thanks to the attention and dedication of the Hubbard Street Mural Project organization.
As time has gone by and street art has been somewhat elevated in public view, more and more notable pieces have appeared in the West Loop. The whimsical Lauren Asta mural pictured above is now almost inextricably linked with the Morgan Green Line CTA stop in the minds of West Loop commuters. And walls throughout the neighborhood sport commissioned pieces from EN MASSE, JC Riviera, Mosher Show, and more. We even had a Banksy, for a while.
Street art is ephemeral by definition. Astaâs mural was demoed with the building just a few weeks ago to make way for new construction, but not before the artist and the neighborhood gave it a proper send-off with a community coloring party.
Even the Banksy has faded away over time. Itâs been gated off inside a construction zone for a couple years now, but if you peek between a gap in the fence you can still make out whatâs left of it, not more than a smudge on the wall.
Murals may erode, but the neighborhoodâs creative spirit hasnât -- and great street art is still waiting to be discovered around every corner. c|change recently snapped some pictures of our favorites, from professional pieces to scrappy stickers.
Check out the gallery here: Â http://cchange.pixieset.com/westloopstreetart/
This past Wednesday the 21st, c|change had the privilege to spend an afternoon volunteering with Friends of the Chicago River at the Riverbank Neighborsâ McBride Prairie in the North Center neighborhood.
Garden gloves: Who wore them better? Erin, Cassie, Teagan, and Ashley hard at work.
Looking at the riverbank prairie now, itâs hard to believe that 20 years ago it was nothing more than an overgrown garbage heap. Since then, the neighborhood has transformed it into a living swath of indigenous prairie along the riverbank -- and a beautiful public space with trails, great views of the river and Horner Park, and the occasional âfairy houseâ sighting, if you know where to look.
We found a few fairy houses, but no fairies at home. They must all be nine-to-fivers.
It was a little drizzly, but we were still able to put down new mulch along the trails and saw down a few eight-foot clumps of elderberry trees taking over the parking area.
Jacqueline and Carla making that trail 100.Â
All thatâs left of the unfortunate elderberry tree that got in Markâs way.
We even made a new friend!
This snake was so internet-famous after all these pictures went up we heard he already has a book deal.
And, of course, we took advantage of the opportunity to test out our 360 camera.
Weâre ready for our closeups ⌠oh wait, you took the picture already?
Itâs not all work and no play -- c|changers know how to enjoy summer
Time flies between Memorial Day and Labor Day, and before we know it, summer is over and sweater weather is on the way.Â
Luckily, we at c|change found plenty of ways to make the most of it this year -- in between stints on the couch binge-watching Stranger Things, of course.
Infographic created by c|change designer, Rob Kerr.
Vaguer, Wordier, Longer: A Brief History of Arts in the Olympics
Original illustration by c|change graphic designer, Sierra Salvione.
What do Mary Lou Retton, Usain Bolt, and "Rugby" by artist Jean Jacoby all have in common?
Theyâve all taken home an Olympic gold medal.
The 2016 Summer Olympics in Rio de Janeiro are set to kick off tonight amid global fanfare and excitement. Itâs the one time when even the least sports-minded among us catch the wave -- if nothing else, we all know who Simone Biles is, and weâve all seen plenty of #RioProblems making the rounds.
While lots of creatives can throw like a pro, those of us who have always been afraid of the ball may be interested to know that, for about 40-ish years in the early 20th century, artists competed alongside athletes in the Olympic Games.
In fact, Pierre de Coubertin -- the engineer of the modern Olympics -- envisioned arts competitions as part of the Games from the start. A devotee of Ancient Greek thought, he believed athleticism and intellectualism should go hand-in-hand. In the 1912 Stockholm Games, he took home the literary gold himself for his prose poem Ode to Sport, submitted under a pseudonym. It may be a little overwrought for modern tastes, but in true Olympic spirit, itâs a brave effort by an amateur in the same year that works from literary titans like Willa Cather, D. H. Lawrence, and George Bernard Shaw were published.
Hereâs an excerpt (full text is available here, if youâre inclined):
O Sport, you are Audacity! The meaning of all muscular effort can be summed up in the word âdare.â What good are muscles, what is the point of feeling strong and agile, and why work to improve oneâs agility and strength, unless it is in order to dare? But the daring you inspire has nothing in common with the adventurerâs recklessness in staking everything on chance. Yours is a prudent, well-considered audacity.
Today, the arts competitions have been replaced by the Cultural Olympiad, an event that better befits an age of ever-increasing global awareness, even if, ironically, not a lot of people know it exists. Rioâs Olympiad is set to include âartistic interventionsâ throughout the city -- open-air performances, urban installations, culinary festivals, and so on.
Its organizers may not get the news coverage that the American gymnastics team will, but we can hope they have a few less #RioProblems than the Village planners. May the Torch be with them!Â
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"I believe that if life gives you lemons you should make lemonade...
And then you should find someone whose life has given them vodka and have a party."Â
                        - Ron White, comedian
Depending on who you ask, 8 out of 10 small businesses fail in the first 18 months (Forbes). Some disagree with a number that high.
 But most people would probably agree that 15 years in business is a big reason to celebrate.
 And celebrate is what c|change did at a rooftop venue in Fulton Market, just two blocks from our offices.
 Growing our small business to nearly 30 people took hard work from some exceptional people -- that includes clients and trusted collaborators like printers, video editors, tech specialists and many more.Â
 The other great thing about exceptional people? They know how to have fun -- and everyone had fun with the videos, VR experiences and live performances playing out our 2016 theme of Art + Science.
 We're already thinking about our 20th anniversary party and hope you'll be there.
Our creatives Jacqueline and Jen are attending HOW Design Live in Atlanta. Friday was day two of their immersion into the creative conference, along with lunch with a fellow c|changer Jonna at the fantastic Ponce City Market! Letâs hear what they had to say.
Jacqueline - HOW Attendee (aka HOWie)
Day two started out with an excellent keynote by James Sommerville from Coca-Cola (who also just so happens to be the nephew of The Beatles press agent, Brian Sommerville). He walked us through the evolution of Coca-Cola's brand as well as stressed the importance of internal experimentation in the world of branding.
Following this was Rebranding Uber, Binding Techniques, and my favorite, which talked about how, as employees, we should all strive to be intrapreneurs (aka internal entrepreneurs).
The final keynote of the day was about embracing our weird childhood callings and how important it is to let our little creative light shine, even as adults.
Jen - HOW Champion
Fridayâs sessions on my calendar were heavily focused on leadership. As a Creative Director, I am always looking for ways to heighten our team to the max, while having fun and producing work we are proud to put our name on. Here were a few of my favorite tidbits on managing the day to day work of a creative agency:
âProcess is your Frienemy. The point of process is to enable you to focus on the work. Process can kill creativity, but a lack of it can, too.â - David LesuĂŠ of Workfront on what to know to be a Creative Director.
âTo rebuild your workflow process, forget how you do everything to understand what you need when considering change.â - Â Amanda Froehich on workflow process.
âCulture is important. You need to find inspiration for camaraderie. For us creating buttons and posters were big internally.â - Josh Higgins of Facebook on working 14 hours a day, 7 days a week for 2 years while leading the design team of the 2012 Obama campaign.
Day one was a ton of fun. I'm surrounded by so many creative thinkers who are eager to welcome others into the HOW community.
The TypeCamp workshop with Shelley Gruendler was by far my favorite of the day. She walked us through exercises that gave us new and creative ways to look at typeâsomething I'm really looking forward to bringing back to the office. One exercise asked us to describe our personalities in typographical terms, and have someone else design it in two minutes. A fellow designer from Washington created this:
To wrap up the day, Tiffany Schlain gave an amazing presentation on adapting creativity in the twenty first century. Amongst other things, she weighed in on the importance of embracing technology as well as distancing from it in order to reconnect to daydreaming as our most natural form of creative thinking. I will be trying to keep this in mind the next time I'm tempted to scroll through Pinterest on the train.
 Jen - HOW Champion
Thursday was a busy day soaking up design knowledge from the moment I woke up until I went to bed. You take in a lot of information, and I don't know about anyone else... but I laid in bed tossing and turning excited with everything I walked away with. My biggest takeaway was admitting I can be a softie after I shed a few tears during two of the talks. While I pride myself on empathy, I sometimes hide behind a wall instead of admitting my own level of sentimentality. There were two talks that really spoke to me. Both talks had the same underlying theme: Be part of projects bigger than yourself.Â
Justin Ahrens, a Chicago designer I had the privilege to work with through SheSays, gave a talk on brand passion and how to create a project for social change. His footage of the outcome of Wheels for Waterâan organization he created fighting the global water crisisâbrought a tear to my eye and an appreciation for those who use their skills to make an impact on the world.Â
Tiffany Shlain, filmmaker and Webby Awards founder, wrapped up the evening with a moving keynote on adapting creativity in the 21st century. She showcased short films that brought people of all walks of life together. While they all were impactful, I can't stop thinking about Let It Ripple - A Declaration of Interdependence, a global collaborative film. I was incredibly moved in the cross global message in which so many participated. Again, tears were shed. See it for yourself and let me know if you agree.Â
Our Creative Director, Jen Lemerand, and our Graphic Designer, Jacqueline Justice, are attending the HOW Design Conference in Atlanta this weekâfive days packed with multi-disciplinary creative speakers offering their take on inspiration. For Jen, this is her seventh time attending. For Jacqueline, it is her first! There is no doubt fun will be hadâboth showed up with the same reading material for their flight to Atlanta (the first Game of Thrones book)!Â
Here are their initial thoughts heading into the first day:
JacquelineâFirst time HOWie!
I'm most excited to be surrounded by thousands of creative people from all over with different backgrounds, theories, styles, approaches. I'm looking forward to soaking up as much knowledge as possible over the next five days and leaving with answers to questions I didn't even know I had. I'm also super excited to explore Atlanta's art communityâstreet art, the design museum, and the man currently playing a trumpet outside my hotel room.
JenâThe HOW Champion
With six HOW Conferences under my belt, this is my second serving as a HOW Champion. My official role is to help attendees overcome the nerves of meeting one another by helping them break the iceâintroducing them to this fantastic community of creatives. My unofficial role is to scavenge every ounce of inspiration and head home a better designer. While I am always excited to hear from the world's best creative minds, I am particularly pumped about meeting the attendees and learning what makes them tick. By the end of the fourth day, everyone's true colors start to shineâand I like to be there to help make that happen. Even if that means approaching strangers like a crazy person, asking them to turn me into a Human Doodle... (stay tuned for what that means).
Reflection of a Campaign: Self-Portraits vs Selfies
By Jen Lemerand
Recently I was doing research on a sleek travel camera (I have a wonderful Canon DSLR, but it is large and a bit nerve-wracking to travel abroad with.) Having two life-altering trips under my belt in the past few years to Italy and France, I found myself instead using my iPhone 5 for ALL of my photographyâdue to the burden of the hefty camera (and sticking out as a tourist). And since I was only traveling with my best friend, we admittedly took a lot of selfies that are easier with a phone when traveling in twos. Yet quality is always sacrificed in the end, a big no-no in a creativeâs eyes. Â
As I researched a potential camera to add to my collection of gadgets, I remembered a delightful ad campaign I have always admired for the Samsung NX Mini, a small camera with a flip-up display and interchangeable lenses (seen here on Ads of the World.) The three ads feature famous painters known for their iconic self-portraits: Vincent van Gogh, Frida Kahlo and Albrecht DĂźrer. In the ads, we see the artistsâ backs as they use the flip style camera to create a modern day masterpiece. It is only on the small camera screen that you see the artistsâ faces, of which we are accustomed to filling a canvas. And because of its higher quality capabilities (suitable for the greats), the campaign anchors itself on NOT being a selfie, rather a piece of art. A selfie can be misconstrued as obnoxious in our ever-so-social world. And Vincent, Frida and Albrecht are anything but.
While the camera model is almost two years old, the campaign feels relevant todayâ especially with the popular van Gogh bedrooms exhibit ending last week here in Chicago. It also struck a chord with me while considering the privilege of viewing well-known art in person. Italy and France are packed with museums, and I had the opportunity to visit what felt like them all. While exploring the historic pieces of art, I couldnât help but be distracted by the copious amount of people taking photo after photo of the paintings and sculptures (even if there were signs prohibiting the use of a camera). My impression was the tourists were not truly appreciating what we were all witnessing live. They only cared about what they could post to Facebook.
That is where I think this campaign carries an unspoken twist. Â
This camera is not intended for the professionals. They may find it gimmicky. Itâs for the cell phone upgraders, who may appreciate a higher quality photo along with the sharing capabilities in a phone. And letâs face it, they will be taking countless photos of the tiny Mona Lisa over the shoulders of hundreds of others doing the same, an underlying selling point to many potential customers of this camera.
And you know whoever buys this camera still really loves a selfie.
Why does this ad work?
Thanks to the beautifully created visuals, with much attention to detail, the viewer is transported into the mind of van Gogh. If you only saw a snippet of the ad such as a sunflower, chances are you would associate the visual with Vincent. You begin to feel that you may not be so different from them as you think. In the age of capturing selfies as a modern day art form, technology allows all of us to bring out our inner artist.
Sometimes when you have such a visually striking ad, the headline copy needs to work harder to sell the product. Or the copy is very literal to balance the conceptual visual. In this case, the messaging is a home run for the campaign. Simple and poignant, with minimal support copy. Anyone who is interested is going to pull out their phone and do a quick Google search of the camera. I appreciate that the ad is not riddled with technical copy, a call to action, URL or social links. These artists were class acts, and the level of advertising aligns well with their personas.
In my initial gadget research, I found the camera has a 4.3 of 5 star rating on Amazon, deeming itself to be a successful camera in the rankings of their products. The positive user reviews truly align themselves with the messaging of the ads, being very popular for travel, vlogging, and of course... selfies. On a personal level, I recently upgraded to the newest iPhone, taking myself off the camera market. But if the time comes, I may have the itch to channel my inner Frida.
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EXERCISE #9: For this exercise, we really had to push out of our comfort zones and embrace our storytelling capabilities. Which means public speaking. Even though we are a tight creative team, that aspect of the exercise still can scare the pants off us. To keep us on our toes, the assignment was to bring a photo of anything (object, person, place) that makes you happy. Little did the team know they were not going to be using their own photo in the exercise. The person to their right had to speak about the image, tell a story about it, without knowing anything personal of the chooser⌠all in 60 seconds. This is the true art of B.S.-ing. Here are some highlights from these fictional stories:
Hang In There Cat Poster
Photo provided by Jen (because it was the perfect mantra to help the team get through this exercise!), as told by our designer Mark:
A family art collaboration, Harry, Harriet and Henrietta Hankenstein created this poster. First they tried to use a snake, but it was not believable that the snake was holding on for dear lifeâtruly âhanging in there, baby.â So they incorporated their dear tabby cat, Hank. Harry sewed his paws to the branch so that he stayed put for the photo. And decades later, this infamous piece of art is on walls everywhere, keeping us going.
70âs Detroit Lemonade Stand
Photo provided by Kevin, as told by our designer Rob:
Little Kevin had the best lemonade stand in Grand Rapids. He hustled every day of summer vacation until one day, his main competitor, LeRoy came up to him and said "I run the lemonade game in Grand Rapids." Kevin was unfazed and made LeRoy an offer he couldn't refuse. Soon Kevin owned every lemonade stand in Detroit, and that's how horizontal integration was invented.
Freshly Made Chocolate Chip Cookies
Photo provided by Rob, as told by our designer Sierra:
Thereâs this great local bakery called Robâs Confections that has the most amazing gluten free, vegan, nut free, paleo chocolate chip cookies. The bakery is in a basement and Obama visits every Sunday to eat at least a dozen. The recipe was something that Robâs grandmother passed down to him, and now Rob is teaching his cat so that he can take over the business someday. Itâs the fastest growing small business in the area!
Grandma Doris
Photo provided by Sierra, as told by our web developer Curtis:
Doris is an amazing woman. During World War II, she worked her way up from sweeping the floors at a local bomb factory to running the show. After the war, there was little need for bombs, so Doris opened an automobile manufacturer called Fordâoften falsely associated with Henry Ford. She led Ford to become to the second largest domestic automobile manufacturer in the U.S. today.
MORALE: Each of us tells stories every day. You may have shared a particular story a million times, or it is the first. But you always use storytelling to entertain and educate. When it comes to business practices, many get stuck in the storytelling phase. Every project we work on here at c|change has a an idea, which in turn has a story. It is up to the creative to ensure the story is compelling, something to be heard and experienced.
The author of Creative Boot Camp reminds us that as we develop ideas, we donât lose track of the story hiding behind the problem, and shift our thinking to the story that problem can tell instead. If you can position the problem as a story, you will reveal fantastic new solutions.
Most of us were pleased with the results of our fictional stories. We hemmed and hawed about what we should or could have said in the moment, especially once we knew the true origin of the photo. It was common to freeze for the first few seconds of the exercise, paralyzed with fear of entertaining the group. Others jumped right in and did not skip a single beat, as if the story were truly their own. We all learned from each otherâs successes and self-proclaimed failuresâdonât overthink it and let it roll.
EXERCISE #8: For this creative game, our team arrived at our boot camp session with a favorite photo in hand via our phones. It could have been a recent Instagram post, a #ThrowbackThursday, or even something from a quick search for a favorite childhood toy that holds a place in our heart. I left it up to the designer to choose, without giving them details on what the exercise would be.
Next, each creative had to write as many captions for that image without calling out the name of who or whatever was in the photo within 8 minutes. We were to imagine that the photo would be in tomorrowâs newspaper, along with an article that canât be read. We only had the caption to tell the story. Here are some of the results:
You knew some family pet pics were going to make it in, right?
THE MORALE: As with many of these exercises, iteration is the name of the game. The samples we chose were our favorites from a list of many. The goal was to move past the expected ideas, A.K.A. the âlow-hanging fruit.â But in order to get to the better ideas, you need to document those predictable ones to make room in your mind for something more profound. Then you can push those easy access ideas out of your mind and work on something new.
Why donât you try it? Maybe you will have a breakthrough!
Here at the end of Womenâs History Month, we thought it appropriate to share some insights from the women designers at c|change.
We asked about the women designers who had influenced their careers and received a wide range of answers including the up-close-and-personal: for Jolene, it was âMy high school art teacherâ; for Jacqueline, âmy first creative director, Jelinaâ; and our own Creative Director, Jennifer, described a lunch in 2011 with Debbie Millman, CMO of Sterling Brands. But there was also influence from a greater distance: Allison recalled an important talk by Dawn Hancock of Firebelly Design. âDawn placed a lot of importance on giving back to the community through good design, and I find that very inspirational.â Sierra spoke of the work of designer, Jessica Hische: âShe reminds me that passion will always rise to the top.â
No one seemed surprised at the figure that showed 54% of those in graphic design are women. But the statistic that only 11% of those women are Creative Directors was met with both surprise and bemusement (a slow rise from the 3% reported in 2008). Jessica called the number âshockingâ and talked of several female Creative Directors she has known. Sierra brought it a little closer to home: âEvery Creative Director Iâve worked with thus far has been a man â until now, with the two Iâve worked with at c|change!â She added: âc|change is the only agency Iâve worked at that is filled with creative women.â
Jacqueline, on the other hand, related that âOf the six Creative Directors Iâve worked with, four have been female.â She was surprised enough by the statistic to track down a Fast Company article that put that 3% figure in even more shocking contrast to the the percentage of women who control consumer spending: 80%.
Jen described the disparity that extends beyond the role of Creative Director: âEven at a popular design conference, which I am personally invested in, there are many fantastic women speaking. But there is a distinct lack of balance across the topics. In âDesign and Creativityâ only three of 23 speakers are women. And in the category of âInteractive Designâ all 13 speakers are men. The lack of diversity across the entire list of speakers is just as disappointing. If we donât speak up on the issue, who will?â
In the area of Interactive Design, Allison described the lack of support for women in this area. âIn the past, women have not been encouraged to learn more âtechnicalâ skills like development. So encouraging more young women to learn these skills could help in bridging the gender gap and helping to encourage more women in digital design and development.â
Digital may also be shifting the balance of what âinfluenceâ and âmentorshipâ mean. Half of the designers we spoke to referred to influential podcasts and bloggers, such as Debbie Millmanâs Design Matters and Jessica Walshâs work (with 134,835 followers at last count) on BÄhance.
A lot can change in a year. Other changes can take decades. Or longer. But with âchangeâ as part of our name, weâre looking forward to revisiting this topic next year. Weâre optimistic.
EXERCISE #7: In continuing our focus of inspiration this week, our challenge was to write a haiku. I am sure you remember this assignment from third grade. The twist here is that we had to choose an object around us, and write a poem about how this item could be used as a weapon. For those who need a crash course reminder: A haiku is typically based on a 5-7-5 syllable structure. Here goes!
This tea is not good
because we're out of sugar
I'll just use ricin
By Jacqueline Justice
(Who doesnât love a Breaking Bad throwback?)
Backpack straps
A silent knot around your neck
You breath no more
By Tomas Bulva
My coffee cup is
Hot enough to burn someoneâs
Face off. Splish. Splash. Die.
By Paul Evangelista
Hello microphone
With red eye of the devil
Controls me to kill
By Jen Lemerand
Red brick in the wall
Thrown, you can fracture a man
He cheated...dirtbag.
By Sierra Salvione
The speaker thrown hard,
hits the unlucky manâs head
and they both scream âouchâ.
By Mark Jones
THE MORALE: The direction of writing about a typical object for an atypical purpose helps us to see the infinite storylines we can create. Being able to look past the usual function of the object, we expand our minds to do some deeper digging. The author of Creative Boot Camp references the artist Dalton Ghettiâa carpenter and sculptor who uses a pencil in his art, AS his art. As Stefan says, âHis work is an amazing testament to the alternate possibility you can see in your everyday.â
So far this Creative Boot Camp exercise has been a favorite. This surprised me because it was a writing exerciseânot necessarily âdesign.â I thought the team might have been fearful of writingâstretching us out of our comfort zone. It turns out that, while people donât always think of designers for their writing capabilities, many of us have it in us... and enjoy it. Kudos to the team!
Happy International Women's Day! Tonight our creative director led a panel with @shesayschicago on the importance of equality in the work place and the creative community. Have you made your #pledgeforparity? #iwd2016 #womenshistorymonth
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Join us in celebrating #womenshistorymonth - Kudos to our #graphicdesigner Sierra for the #handlettering custom art, inspired by "women being multi-dimensional and imperfect creatures"
The start of a new day. Our creative team has moved up in the âCreative Boot Campâ ranks, from Private to Sergeant, after a successful first week that focused on âstarting from scratchâ. Our focus in week 2 was âinspiration.â The goal was to see everyday objects differentlyâa throwback to the way in which we saw the world as a child. Long ago were the days that a laundry basket became a spaceship; and a pot and pan allowed us to become a one man band. For this week, we opened our eyes to the everyday experienceâleaving routine and habit in the dust.
EXERCISE #6: Our assignment was to channel our inner Dr. Frankenstein and create a monster from whatever was in our reach in under ten minutes. Being in an office, that warranted the usual post-its, mugs, tape, binder clips, etc. Since we are an office of creativesâŚsome random desk toys made their way into the exercise, adding their own personalities to the monsters.
THE MORALE: Well, that was a fun one! The most difficult part was getting things to stick or adhere. In my case (along with a roll of Scotch tape), I used some gooey Rosebud Salve lip balm that also acted as âmonster slime.â For this project, there was no limit to what shape our lilâ guys took. (But we all definitely shaped faces or body parts like horns or teeth to help create our alter ego.) This challenge related to our everyday problem solving because we often arrive  close to the solution, but need that extra 10% of super glue (or problem solving) in order to bring it home. As the author of our guide says, âItâs at these times that your creativity is most evidentâwhen you are able to find solutions in your everyday that finish the job.â
For the remainder of the boot camp, these monsters will act as our desk mascotsâcheering us on from the sidelines. (At least for those of us who didnât use our own specs or winter gear to make it happen.) Â