Bright and Shiny Things

Clothing company Patagonia is currently sueing drag queen Pattie Gonia for "irreparable” harm to their brand.

To be clear; Pattie named herself after the region in South America.

So Pattie is asking people to politely ask Patagonia to drop the lawsuit.

I'm extending the invitation to all of you, because sueing a drag queen for 'infringement' in the current political cultural landscape is vile. Especially a drag queen who has raised millions of dollars for non-profits, uses her platform to raise awareness for climate activism, and fully aligns with Patagonia's apparent climate-conscious mission statement.

They're claiming they're sueing for $1. They're actually asking her to stop using her name, and pay over $1 million in legal fees. They're straight up harassing her.

In contrast, drag queen Jan Sport has a Jansport bag line. It's that easy to just... work with a queen.

Anyway. Be respectful(ish), but feel free to be annoying on Patagnoia's socials, asking them to 'DROP THE LAWSUIT'

This is being discussed heavily on Bluesky, such as here.

I’m a law student specializing in Intellectual Property, which includes Copyright and Trademark. I’ve studied these subjects and the law is clear that everything y’all said about Patagonia “losing the trademark” if they don’t sue Ms. Pattie is absolute bullshit.

Trademarks are only lost if they are abandoned by the user or if the product made by the company becomes so ubiquitous, everyday, and common that people start calling all types of that product by the trademark name. This is called genericide, because the trademark has become so generic, it is no longer an indicator of one singular source. Think Band-Aid or Thermos; we use those terms to refer to the generic products they’re associated with. We call pretty much all sticky bandages Band-Aids and all containers used to keep things warm in Thermoses.

What Patagonia is doing is actually closer to suing for trademark infringement based on tarnishment, which means the infringer is using the trademark name in a way that makes the company look bad or associates the company with things like drugs or pornography. Queen Pattie Gonia is someone who raises awareness for climate and environmental activism. Nothing about Miss Gonia’s use of the name tarnishes Patagonia’s brand.

The only possible argument the company has is that Miss Gonia’s queer identity could be seen as not “adult-friendly” but that very quickly slides into homophobic and moralistic territory that will absolutely be shot down by the court based on First Amendment rights. People are allowed to use “not safe for work names,” based on caselaw that states that “labels that are disparaging or morally offensive” are a violation of free speech because it’s people’s choice to say and use those names. For example, an all-Asian band applied for the trademark name “The Chinks” because they were taking the racially disparaging name and reclaiming it. The Trademark Office attempted to refuse to grant the band’s trademark, and when the band sued, the Supreme Court sided with the band.

That got off on a little bit of a tangent, but the long and short of it is this: Patagonia has absolutely no basis for a trademark name. Any IP lawyer would say the same. The reason Patagonia is getting away with a frivolous suit like this is because they know their target is a member of a vulnerable minority. Miss Gonia is 100% correct that they are trying to bully her because they know she doesn’t have the money to withstand a years-long expensive lawsuit.

It’s because of idiotic bootlickers who kiss companies’ asses like this that big corporations can get away with hurting independent creators. Patagonia does not have any chance at winning, but they know that just by filing and announcing their lawsuit against Miss Gonia, they are putting pressure on her to give up. If this lawsuit goes on, even if it doesn’t make it to court and just goes to a judge for a quick summary judgment, Miss Gonia would still have to pay for a lawyer to defend her and lawyers cost more money than the average person has. Miss Gonia would win, but because Patagonia set the damages for $1, even if she did win, she’d still end up in debt because in America, the typical rule is that each party pays for the cost of their own attorney’s fees. The only time the opposing side would pay your lawyer’s fees is if you have a contract with them that says so, and that’s usually only used in contracts between businesses or high profile individuals.

Only took me 10 years!

Musician: Martin Chiang

Instrument: Dulcian