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Blockchain technology is one the greatest inventions in this digital age. It facilitates the exchange of value without worrying about its security. It seems interesting because it provides a safer, faster and cheaper data exchange option. The most common application of blockchain is bitcoin. If a person wants to transfer a certain amount to someone, he/she must encrypt the transaction request with a private key which can be considered as a digital signature. Such signatures are generated only for a single transaction; hence, authenticity is maintained. With this it becomes obvious that there won’t be invasion of any attacker while transacting a certain amount of money.

In an increasingly digital world, chosing blockchain has significant advantages

· Decentralized framework — Blockchain allows end-to-end smooth encrypted transactions without the interference or a governing head or centralized body and are carried out by users resulting in safer, faster and hassle-free procedures.

· Automated flow — It does the heavy lifting by bringing out the procedures in a systematic way or doing payments automatically with fewer hassles.

· Highly secured — Since it uses digital signatures to facilitate secure transaction it becomes impossible for third party to interfere in the generated chain.

· Transparency- The transaction process becomes transparent because anyone can verify transaction details at any time.

· Cost effective- Compared with traditional transaction model, the cost of end-to-end encrypted transactions is very low.

With digital options, there come few challenges-

· Anonymous users- Transactions can be sent and received anonymously. Although it can protect privacy, it can also encourage illegal activities on the internet.

· Complexity- Though it is one the most popular and hence emerging platform, it is still not easy to trade digitally.

· Decentralized ecosystem- A decentralized ecosystem is needed to support the blockchain framework. The list includes cloud storage, decentralized archiving, decentralized communications and decentralized domain name servers. Most of these technologies are still under development.

· Irreversibility- Once a blockchain is marked and invited on the network; it cannot be changed. This is one of the disadvantages of switching blockchain. It becomes impossible to manipulate the chain after it is directed.

Today’s digital slant is gliding with ample information, which made it easy for users to get the answers they want without wasting an extra second. In spite of that, audiences find it confusing because no one likes content that is difficult to digest. Thereby, infographics becomes a prime focus for people to capture audience’s attention being an inherent fragment of SEO.

Over the years, infographics have replaced the old text representation. As a result, it is all over the internet especially on social media platforms. Viewers find it informative, simple and a quick way to deliver informative pieces to a particular target audience group. If used properly, it can increase your online visibility by attracting new users into your area. Integrating infographics into your SEO strategy can be a great way to promote online business.

What are infographics? Infographics are representation of informative items with the help of graphics like graphs, bar charts, pie charts, editorial infographics, map infographic, flowchart infographic, timeline infographic, statistical infographic, process infographic, animated infographics, etc. In other words, it is a blend of complex and real information content.

Captivating As the content becomes easy to digest; it becomes easy for users to connect with the brand or the business. Such content supplies a supporting approach to the key ingredient. As a result, your message becomes easy to read, ensuring that viewers can visit your website.

Brand awareness and understanding Speaking of facts, around 65% of the information is presented visually after 3 days. This helps in brand recalling. In short, if a person remembers an advertisement for a certain brand, he/she is more likely to recall it later if he/she finds it attractive. No wonder, the person will tend to choose that same brand’s product or services when came across in near future. Not only that, it also chances to increase word-of-mouth marketing.

Link-building Infographics are helpful in link-building and helps in increasing website traffic. People can share your infographic on different platforms to create backlinks to your website. It also increases the chances of ranking well in the image search. By adding healthy target keywords one can easily gain some extra clicks and traffics.

Consumers all over the world have swear by on search engines to take help in their day to day life. In order to stretch your website’s visibility a good SEO strategy is required. SEO strategy is nothing but plan of action that aims to optimize websites for search engines. It has become the most essential requirement especially when it comes to digital business mode.

SEO builds up potential audience group andincrease the site’s credibility. Search engine optimization can be divided into two major parts; on-page optimization and off-page optimization. These techniques speak on behalf of your website which helps in conveying more information about the site. They work together to achieve SEO strategic goal. These SEO market segments are equally important but they work differently.

The main difference between these two optimized components is the optimized location. On page optimization stays on the content page while off page catches third party sites such as, directories, blogs and social media.

On-page optimization

The optimization done on the pages of the website gives advantage to the website. It prepares your website for the high ranking by making it easy for search engines to take them under consideration by previewing them with the help of SERP by using relevant keywords. In order to make the on page optimization successful, different components are placed. It involves content, keywords, title tags, meta description, alt text, SSL, SEF URLs, REP, internal links, website performance, etc. These factors help in analyzing the complete website.

On page manage pages on the website by managing minute details, which will cause a lot of online traffic to the website. There is no doubt that content is the most important thing on the page. It is considered to be the king factor. It provides accuracy in the conveying the message that one actually wants to disseminate. The second important thing is the title tag. This refers to the topmost heading of the website that appears on the SERP.

On page optimization also includes image optimization, which is further divided into three parts; image alt tags, keyword usage, minimum file size. Alt tag of an optimized image bears keywords and they have a limit of 15 words. This is one of the best on page strategy.

With changing times, a page’s security has become more important than ever. In this way, it is necessary to allow the use of Secure Sockets Layer (SSL) is the need of the hour. It prevents third party from invading your website by ensuring the safety of the data entered on the website.

In addition to internal linking, it also helps increase customer engagement. Page performance is also an important factor to take care of. If the page redirects or respond slowly, it can easily annoy users and therefore affect your online presence.

Off page optimization

Off Page focuses on activities that are executedoutside the website. It includes link building, guest blogging, social bookmarking and social media advertising & marketing. These are the tactics used for building up good quality backlinks to a webpage which increases popularity of the site.

Backlinks should be of high quality because it will attract users and crawlers to the website. This affects the organic ranking base which is highly dependent on relevance and command it carries. Speaking of guest blogging, it improves customer engagement with the help of backlinks. One thing that should be taken care of is the quality of the content. Last but not the least, social media covers the main activities while optimizing. Today people are more active on social media sites than any other website or page. It plays a very important role in optimization. The higher the popularity of your content through sharing, the higher the ranking. It invites customers from third party zones increasing the visibility of a particular website.

WRITTEN BY

Brandboyz

Today it is no surprise that startup companies are spread all over the world. Each day new entrepreneurial ventures are launched in search of potential investors. They bear a low-budget base with no professional hands. Not only that, they must also experience fierce competition in the market in order to have the opportunity to present them as a strong and identical brand name.

Gone are the days when startups needed traditional marketing methods. Digital marketing can be done at a much lower cost than age old ways of marketing; television advertisements, hoarding, banners and other print advertisements. Choosing digital options allows young companies to expand their coverage. It can help you acquire new customers and businesses with the least budget.

Digitalmarketing allow companies to increase sales, lead generation, build brand awareness, reduce overhead marketing budget, boost visibility, improve customer engagement, impact purchasing decisions, keep an eye on return and investments, improves online conversion rates and customer engagement.

It is not easy to build an audience online but it is certain that one can use digital marketing to increase their entrepreneurial business.

· SEO isn’t outdated — By looking for potential customers, it can be seen as a high reward marketing strategy for startups.

· Social media is king- The audience of social media is all over the world. This provides young companies with opportunities to expand their extents of reach in order to nourish their business.

· Location oriented marketing- Taking a regional approach to marketing can be expected to boost sales. People can easily be attracted to products or services that are available nearby.

· E-mail marketing- E-mails, one of the best ways to market your business. It shows a very professional approach but with some personalized content. It helps customers connect easily.

· Video is the future- Video content is considered the most popular and strong advertising matter. It imparts a great impact on customer’s mind and hence it is the most preferred way of marketing.

But the question is why it is so important for startups?

· On target engagement

· Customer understanding

· Brand awareness

· Better online conversion

· Cost-effective

· What is PPC?

PPC stands for Pay Per Click. It is a digital marketing model that facilitates the digital marketers to place ads on ad platforms to increase the website traffic and conversion metrics of the website. For example, someone looks up the word “necklace” online the search results will include relevant websites based on the search items. You may notice relevant ads at the top of the search results because these websites use PPC. It’s like a paid search ad. The person who searched for it will click on the ad. Each click will cause the website host to pay for the PPC Management service, hence the name pay-per click. If PPC is implemented with functional strategies it bears positive results. If its poorly executed, then it’s like a thorn in your hand.

· How does PPC work?

The best way to implement PPC is to choose for search engine advertising, such as Google Ads. Since Google is one of the widely used search engines, it is widely used in PPC advertising.

This is how companies/ businesses normally expand. The companies/businesses who want to advertise their app or website, so they invest in search engine advertising because it is one of the most popular and effective solutions. The general idea is that these search engines have their advertising parts. This ad platform enables business to create ads that appear on Google’s search engine and other Google properties. These ads can be text ads and display ads. These advertisements direct the right customers to the website/app. They might end up buying the product. Although these ads are charged per customer click, they can be profitable if they generate higher sales.

· Key points to remember when approaching a PPC Management Service.

No matter what you have to be the owner of your account not the PPC management service.

Communication is essential for the efficient output of advertising programmes.

You have to make sure that you get a detailed monthly account/stats from your PPC management service.

Don’t sign contracts which chain your company to the PPC service for a long time.

· Why is continuing PPC essential?

It is important PPC isn’t all about bringing your company to status quo and then abolishing it after gaining a robust stance. It is crucial to continue because: -

It will place your website ahead of others.

Customer’s growth and high sales.

More customers call and visits on your website.

WRITTEN BY

Brandboyz

Mobile apps have gone through transformational changes with changing times and trends. And with adaptation of technology, it became even more popular amongst service providers and businesses. They have evolved as per people’s need and convenience. Many businesses have come to the conclusion that mobile apps can be a great medium to attract or invite customers.

It is observed that mobile apps are preferred over mobile websites; the prime reason behind this is its personalized content. It prepares users for future by serving nearly every plausible objective. Applications give opportunity to make the most on growing no. of smart phone users. It lets you reach those potential customers that can produce a lot of benefits.

Rise in smart phone usage has facilitated many companies to opt for mobile applications to build their brand stronger. It rewards with brand awareness and recognition which makes it an alternative asset for the company. It accelerates online activities as it leads to SEO; followed by boosting potential of your website. You can also maintain your uniqueness while focusing on application element.

It provides direct channel for marketing that brings more customers by engaging with them and looking after their satisfactory scope. It bridges customers with effective services like push notifications, messaging options and instant updates. That being so, availability can make customers feel appreciated.

Edge over the competitors in the market is another bonus points for mobile applications. Apps become your brand ambassador when it is directed in right direction with smart steps. As they are faster, it becomes easy for users to have maximum access. Adding on, an application can provide momentum to your business as it keeps your business open for 24*7.

Smart phone applications keeps the users updated about new products and offers by pulling out e-mail addresses and social media account syncing. Talking about e-commerce, users experience ultimate ease while shopping online; making applications essential for business proceeding these days. Finally yet importantly, mobile apps are cost-effective way of doing business with a bonus of productivity improvement.

WRITTEN BY

Sjain Ventures Ltd .

Rebranding a company is a big deal which requires a huge process and expense. It is like walking on eggshells, if it succeeds it spikes up the status quo of the company and uplifts the brand image. However if it doesn’t succeed it crumbles down the company and may result in the loss of loyal customers.

Re-branding is an essential marketing strategy but a risky one. Firstly, we need to know why rebranding is essential.

Rebranding a company is like giving a makeover to an individual. When we give a makeover to a person we consider the factors like whether the makeover is suitable to that person, does it go well with their personality and instill confidence in them. And most importantly did this makeover bring out a positive outlook to the onlookers.

Similarly, when we are rebranding we are transforming the existing brand logo, coming up with fresh ideas and new concepts. And the prime motive is to attract more customers and maintain the interest of the loyal ones. As customers are the biggest asset for their company, they are also responsible for sky-rocketing the reputation.

There are companies which stand tall as the emblem of successful rebranding. Like Burbn which was launched with the objective of location sharing, earning points at check-ins and post event picture sharing for I-phone users underwent numerous changes and was finally rebranded and launched under the brand name Instagram solely focusing on photo sharing. Now Instagram is undoubtedly one of the widely used social networking sites. Another successful rebranding story is that of Foodiebay.com whichwaslaunchedin2008.It was a website, a restaurant directory which contained around 8,000 restaurants info and details. It was rebranded into Zomato which is a food delivery and restaurant discovery site. Now, Zomato is one of the biggestfood delivering company in India. Here, rebranding brought the company into spotlight and it proved to be a beneficial marketing strategy.

Rebranding is a giant move hence; it has to be done smartly as any reckless move can back fire. It might cause dissatisfaction among the customers and the brand name can beat stake. Some examples of failed rebranding include there branding of Facebook in 2019.The

trademark Blue logo of Facebook was metamorphosed

into a “bland and generic font” and it changes its color to

show the different brands under Facebook (like green for

WhatsApp; Red, orange, purple for Instagram).This change was not well received by the users and it faced backlash. Similarly, there branding of Google Play Music to YouTube Music was not well received. It accumulated a lot of dissatisfaction among the customers as YouTube

Music couldn’t fill in the shoes of Google Play Music.

There were numerous complaints to bring back the old app. This clearly was a failed rebranding.

As online shopping becomes so popular and traditional commerce markets become boring, various new trends can be seen. E-commerce and social commerce are among the trends.

Before discussing the differences we should first understand their similarities. E-commerce and social commerce are carried out with the help of electronic highways; the internet. Both of them find audiences through online medium and sell their products and services to various customers.

E-commerce is so widely used and has the largest market in the world, so it can be said that it has a global trade scope. These companies know how to keep up with market demand and adopt corresponding strategies, thus providing them with more sales opportunities. But at the same time, they also have expensive marketing cost. They track their customers with insights and analytics. Personalized messaging and instant response make the loyalty clause stronger. Scalability and potential profits are other beneficiaries to e-commerce.

With such huge market values, it has some major drawbacks. Since they have a diverse customer base, positioning in a certain way is a task. targeting is somehow a task. Also, it highly depends on social media website for brand or product’s promotion. They have critical procedures in regulations and compliance.

On the other hand, social commerce can be seen as an aid to e-commerce. It has more customer loyalty and retention as compared to E-commerce because social media is now everyone’s cup of tea and that leads to more engagement. In addition, they can interact through two way interactions, making business processes easier & more reliable. As it is important for a business to conduct a market research, social media serves well. Another benefit of choosing social commerce is that you can access the website and social media at the same time. It increases sales by attracting users to visit the website and also establishes a potential target customer base. It has its own customers and knows how to satisfy them through features & collaboration. With the help of influencers on social media platforms such as Instagram and Facebook, brand promotion can be done and marketing can also be carried out easily and cheaply. These businesses hunt customer’s desires with a variety of product range that helps them in expanding their market. Through community testing, they create their own value with the help of different social media platforms.

Cloud computing, a data center worth accessing over the internet can aid the outright linings of online businesses and their transactions with real ease. Be it Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C) or Consumer to Business (C2B), cloud makes the business model more robust by strengthening its internal systems.

As per the requirement, it can be consumed with pay-per-use computing, which makes it cost-saving technology. Also, the cost gets reduced when it comes to development and maintenance of IT infrastructure. Instead of using pricey equipment for the business purpose one can easily choose cloud computing and its services.

Opting cloud computing can make the work practices more flexible as it gives access to the employees to work remotely and let them connect with the virtual offices anytime, anywhere.

One of the prime reason for switching into cloud computing is its storage capacity and automation. You don’t have to worry about the hard drive space limit as cloud serves unlimited storage for your data. Also, it made the process hassle-free by auto-updating the software, file-syncing and backing-up automatically by keeping the data consistent and current. Not only this, ease in accessibility makes it more user-friendly so that workflow will never get affected.

Another advantage of using cloud is its agile nature. The e-commerce industry depends totally upon customers that are expected to be pinned to the webpage or website. Traffic can obstruct customer binding, moreover, it can make the page unresponsive. Thankfully, cloud computing comes up with better bandwidth, computational power and storage.

Efficiency in collaboration facilitated the sharing of data amongst the employees as well the clients. This leads to smooth flow of information that can spike the business terms to different extents. Also, business continuity is ensured with cloud computing. Your data is kept protected when there’s a situation like power cut, natural disaster or any other unwelcomed situation.