bland brands

An installation for the "V for Vase" Exhibition curated by Hanstan Studio. The concept of artificial beauty is at the expense of nature. While a vase, as a decorative shrine that glorifies the flower, imprisons the flower and leads to its eventual demise. The crudeness of the cage reveals the 'true' identity of a vase.

A bubble tea concept revolves round the Statue of Libertea in her pursuit of free time and tea time.

Image courtesy of ACF Beijing.

Another exciting concept with Royston Lim, Allan Toh & Chan Kang Poh.

A design with munkii for ACF Beijing.

This concept is inspired by the agonising experience of finding my bicycle in those huge bike parks in Holland. The post is deliberately higher than usual with color codes and numbers to help remembering your spot. The human-like shape allows for multiple bicycles to park.

to the graphic layouts and finally to the choice of color and further simplification.

Here is a collection of posters that introduces fun facts about this delectable tropical fruit.

http://perhaps.com.sg/

The "New Black" skin whitening series.

It is my cousin's wedding and I would like to create a special gift for him in the form of a commemorative video collage. The past photos are connected to form a part-fictional story of the newly-weds with quirky captions to bring life to those memories. Shot with a HD camera, the slide transitions are raw (almost like a blair-witch project) and ends with a surprise. Special thanks to Rebecca for her steady hands.

Well part 1 is about the video, part 2 is about how those memories could be collapsed into this compressed book, that was given to my cousin as a physical gift. Special thanks to Eugene and Peihui for giving me this opportunity to wreck my brains and venture into film-making. May you have a blessed marriage!

A packaging design project with Renaza. The brief was to highlight the benefits of immunization and protection to health with the supplement. The idea is to embody the icon of a medieval fort as a symbol of protection. Collectively, the packaging forms a huge fortress, and the act of taking one of it is like bringing home a piece of protection for your health.

Combining two of the many desires women love: desserts and beauty, Perhaps seek to bring a new experience of skincare that is akin to desserts for your skin. The ingredients used are displayed on dessert platters while quirky questions and statements are created for each product series that aptly began with the word "Perhaps". The packaging is an intricate origami fold that forms a standard box size, held by a label tag. Once opened, the box reveals the product with a surprise magazine-like interior layout of information and interesting facts about the products.