Binary Semantics

Internet marketing is an important aspect which is used in all the technical as well as non-technical businesses in order to promote their products and services on a mass level. Starting from email marketing, electronic customer relationship management, social media marketing and all the promotional activities that happen on internet, caters to internet marketing. This is a way much better than the traditional forms of marketing in an inexpensive manner leading to targeting millions of customers in one go. Every small and large size organisations have started practising internet marketing to grow in a more effective manner.

The entire process of promotion on the internet comes under internet marketing. It also deals with making and placing advertisements all through the different phases of client engagement cycle. There are many factors which need to be considered in case of internet marketing and they are: advertising, designing, development and sales.

Online marketing is divided into different types:

Affiliate Marketing

Affiliate marketing is basically commission based in which a person refers somebody to visit the website to grow his/her business in a better way. If we describe it in a simple way, affiliate marketing caters to a business that pays the online retailers for every sale that they make for the organisation. For example: If a person wants to promote his product and he does not have enough funds, so an online shopping website like Flipkart, Amazon and much more, can help him to promote his product on their website so as to bring more and more traffic leading to appropriate sale of the product.

Display Advertising

Display advertising caters to the advertisements which you see on a website to attract the audience directly to the website. Advertising of this form has a variety including banner ads, rich media and more. These advertisements are entirely dependant upon the images, audio and video as compared to the text or the content in the advertisement. These are basically done for product awareness and lead generation.

Email Marketing

Email marketing is another most used form of internet marketing which is done to send fund-raising messages to a large group in one go! Any kind of emails sent to the customers or the clients, all are considered under email marketing.

Search Engine Optimization

The process of driving maximum number of visitors to a particular website in order to ensure that the website appears on the top list of a search engine and to influence the visibility of the website, is Search Engine Optimization. This process basically includes keyword research, placement, link building and social media marketing.

Social Media Marketing

As the name suggests, the marketing which is done through social media platforms like Facebook, Twitter,  Google+, LinkedIn, Pinterest and much more comes under Social media marketing.

Why Internet Marketing is Important?

Internet is a powerful medium which helps masses to connect at just a click. Not only this, it has become an integral part of promoting businesses, products and services online. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process a best inclusion to your promotional effort is the fact that you don't need to shell out plenty of money.  Also, the adequacy of your campaign can be effortlessly measured utilizing web analytics and cost-volume-profit analysis tools.

Auto insurance plays a very significant role in protecting you from the financial loss if you have an accident. It is an agreement amongst you and the insurance agency. You consent to pay the premium and the insurance agency consents to pay your losses as characterized in your policy. Auto insurance provides property, liability and medical coverage:

Property coverage caters to any damage to your vehicle or a theft take place.

Liability coverage pays for bodily injury or property damage.

Medical coverage covers the cost of treating injuries, rehabilitation and much more.

There are in total six different types of coverages, out of which an insurance company allows a person to buy some not all. Many different and useful benefits are being provided by the insurance companies which also covers financing a car. In this case, your lender also have some requirements, including policies covering six months to one year. Insurance companies notifies their customers via mails regarding the renewals and for paying the premium with benefits.

Even if you are a good driver you need to be insured

He/ She never ever questions his driving skills and always aims at buying a much better vehicle as compared to others. But if your vehicle is damaged and you don't have an insurance, it actually tweaks you. But the value of insurance is realised if and only if, you need somebody to give a claim for your vehicle. At this point of time, insurance plays its role. But always remember one thing, be it an excellent driver, you should get your vehicle insured, you never know when a miss-happening can take place. To avoid less loss to the vehicle as well as the driver, a person needs to get insured for himself as well as his vehicle.

Benefits of auto mobile insurance

Fully covers your liability for third party damage.

Caters to all the damages that can occur any time because of an accident.

Insurance agency will surely provide you with the repair/replacement cost, whichever would be needed to cover up the loss.

Insurance can also offer protection to the driver of the vehicle for the personal injuries incurred during the accident.

A more comprehensive auto mobile insurance Policy may take care of the related expenses of the mishap, such as paying for towing charges, expenses of an overnight in a hotel and transportation costs.

Choose the best one!

Buying an insurance policy is important but, the right one is more necessary. There are many insurance providers in India who can cater to a person's requirement. In any case, before you get one for your vehicle, it is best to do an online examination of the premiums and advantages that are being offered by various insurance companies. Intensive research, led with the assistance of insurance comparison websites, will help you select the best insurance for your vehicle.

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When you start heading your office, what is the first thing that strikes your mind? Is it the office stress? Is it about the office meetings which are scheduled back to back? Or is it the boring environment which may be faced by you if work is not interesting? All this depends upon the atmosphere of your work place. This in turn is connected with the contribution of the management as well as the employee, how you make it more interesting and worth working.

Having fun at work place has a different meaning as it had in the past. Earlier fun at work place was considered as a bad impression on the management of the organization but now it is considered as a hand in hand concept with work. In the past, work was given more priority and very less creativity was needed, but now when we all are working at digital platforms, creativity is considered as cherry on the cake.

The culture of work is changing everywhere at a very high pace and in a way that affects every industry. To be successful, every business needs employees who come up with out of the box ideas to promote their business and also to get promotions, it is necessary to have a mind-set which is tension free. Nowadays corporate organizations have come up with the idea of partying every weekend or once in 15 days to give it a boost to the employees so as to get effective productivity. It not only helps the employees to get a relaxation from their work but also helps them to think and react in a wider way at work place.

Go to the flash back and give it a thought, when we had to no burden and stress of coming daily to office and completing that 9 hour shift! Those days were actually stress free, and fun+ creativity was the only method which we were following. This proves that when we are in stress creativity ends up with nothing. Creativity knocks your mind if and only if it is relaxed. Similarly fun at work place plays a very significant role in producing a good and efficient employee.

Fun in a way encourages creative thinking and leads to more productive ideas. Considering this, here at Binary Semantics, we give our employees a work culture that not just motivates everyone while at workplace but also keeps them fit. Our Friday fun activities are something that keep all the Binarians inspired, motivated, fit and creative. Similarly, incorporating employee engagement activities as part of your work culture like marathons, indoor and outdoor games/ tournament, talent hunt, festival celebrations and parties on occasions like new year, weekends etc. poke employees to go back to their work with a refreshing mind and increase their work productivity too.

In such a job hopping culture, speedy on-boarding, effective and efficient work plays a very important role. If fun at work place will become one of the part of your work culture then it will surely reduce the attrition rate. The main factors which let the employees to work efficiently with their colleagues includes: freedom, autonomy and flexibility. There is a cross connection between the employees, their work and enjoying at work place. If this connection is followed by every organization, no employee will be unproductive.

Improving team work, building relationships and increasing employee retention helps in reducing stress at a higher pace and leads to a better work culture. Giving a relaxing environment to the employees can lead to best results ever. This can include: converting casual Fridays into Fun Friday or Monday Blues into Monday Motivation with activities like team building games, interesting competitions and much more. By indulging in such interesting or innovative activities, you can get to know more about your colleagues which in other way you will not come to know. These activities will also increase communication among the employees and will surely help in creating a good bond within the team as well as with your seniors.

Lighten up the fun activities at your work place and see the difference now. Bringing a Wii to your work will surely add up a strong and productive environment leading to much better results than before. Start it today!

Social Media has a pivotal role to play in modern day digital revolution. No business strategy is complete without considering the impact of social media on their marketing. Facebook, Instagram, Twitter and LinkedIn have become an indispensable part of core business marketing plans. Social media truly has the power to make the change, a change in your favor!

Social media has given the businesses a platform to directly connect with the users through tools such as comments, sharing, retweeting etc. Even though social media has the potential to make that big difference to your business, yet many businesses continue to make a few conspicuous mistakes. These mistakes not only hamper your goodwill online but also can turn customer opinion against you. There are some common mistakes that organizations continue to make on social media. Here is the list of the mistakes that should be avoided at all times under all circumstances to boost sales and enhance profits:

1. Ignoring Customers

It is a nightmare for a company to ignore its customers/target audience/target group/community and fail to respond to their queries/questions on time. No matter how offended you feel as a business about a critical opinion from a customer, you ought to keep calm and respond. Remember it's the customers' satisfaction that matters and not yours. After all you are in the league to earn happy customers. Therefore, ignoring your customers and being indifferent towards their feedback, queries, questions and opinions is sure to hurt you in the long run. Social media bridges the gap between brands and end-use-customers. Ignoring them reflects poorly on your ethics and standards. Follow the cardinal rule-Respond to every single feedback on social media.

2. Avoid Online Spat

As much as you are in awe of social media, it relishes the sight of others fighting online. And when you are in the capacity of a company or a representative, it is best for you to avoid indulging into unsavory fights on social media. Make sure that as a brand you are not involved in an ugly spat online. If you vent out against your customers online, you only end up losing your brand value. Such public fights dampen your brand's image. Remember, arguing on a public platform with a customer will reflect poorly on your brand.

3. Missing: Company Website Link

Every company strives to create unique social media content across company pages on different social media platforms. However, amid the excitement of publishing the most unique content, they often commit the mistake of not adding the link to their company website! Having a link increases the chances of your customers visiting your website. If the link is missing, you end up losing a potential opportunity. You should make sure that the link is published on your blogs and other social media content for the convenience of your customers. The link adds a personal touch to the browsing experience and makes an organization look more human.

4. Negative Employee Engagement

One of the most prevalent yet most ignored facts about social media is the negative involvement of employees! Many organizations commit the blunder of omitting their employees at the time of creating social media strategies and plans. There is no denying that employees are the valuable assets. They are the ones who help organizations achieve success. Their contribution acts like a motivation for them and at the same times helps serve the purpose with their inputs.

5. Undermining Email Potential

Many businesses have started ignoring and undermining the potential of the email. Let's not forget that email is the oldest form of social network and still the most powerful and compelling way to establish a connect with the customers! While social media platforms win the bigger share of the pie, email stands to lose its charm and continue to be meted out with step-motherly treatment today. All the while the fact remains that customers who receive emails are likely to responds positively than customers who receive social media feeds. Let company's take note and vow to put emails to the best of their use and capacity!

Online shopping offers a unique shopping experience to its users wherein the shoppers are floored with enticing discounts and offers. It is for this reason that many shoppers choose to bypass the traditional brick-and-mortar style of shopping. The convenience, ease, diverse range of products and different mode of payments together sums up the happy experience shopping online, a prominent reason why the e-Commerce business is flourishing in the country.

However, every thing comes with a price and this is no exception. Online shopping has its own baggage of risks. One has to be cautious while using the online space to shop especially when revealing a lot of confidential information is involved. This article is a compilation of some tips, which are essential for online shoppers.

Here we go:

1 Don't shop from unknown websites

It is pertinent to shop from websites that are authentic and share a goodwill in the market. While some renowned Indian websites offer huge discounts and when you have all the reasons to doubt them, the best way is to refrain from making any purchases through them. Their fraudulent ways can land you in a great trouble. Shopping from websites with extensions .com and .net and avoid the ones that appear as pop-ups. They could be phishing sites and steal your credit card details.

2 Search for that Lock

One must look for an icon of a closed lock in the browser window that you are shopping on. It is easy to spot this icon next to the URL bar in most browsers. If you intend to make payments through the credit card then having that tiny lock is more than necessary. One must click on this icon to display the security certification. This is one of the easiest ways to determine the authenticity of the shopping site.

3 Share limited information

One must not give away more than the usual information requested by e-Commerce websites. In case you find it suspicious to give away critical information, just stop making the payment. Financial information once stolen can leave you baffled and bankrupt.

4 Be wary of Fraudulent e-mails

One receives many e-mails from different online shopping websites and these e-mails promise heavy discounts and freebies to melt your heart away! You should be wary of these e-mails and confirm their existence before falling in their luscious trap. Check their reviews, authenticity, SSL certification and lock icons.

5 Use Strong Passwords

One of the most pro-active ways to maintain your online security is to set up strong passwords for all your shopping accounts. As a matter of fact strong password is your first line of defense against online threats and dangers.

6 Security code enabled

It is always suggested to sign up for “verified by VISA/Master secured code program(s),” for all online debit and credit car shopping trips. This ensures that every transaction is authorized by you in person. Certain banks have doubled the security by demanding CVV code and OTPs, which are delivered on the authorized mobile numbers and e-mails only . This helps detect a fraud right before teh transaction.

7 Gift Cards

Who doesn't love gift cards, scammers especially! Many gift cards are auctioned on various websites only to realize much later that have either nominal or zero credit. One of the easiest ways to trick the unsuspecting shoppers into the bad world of phishing and stealing valuable credit card details!

8 Updated anti-virus

How many of you agree that feasibility analysis is an integral part of localization and needs to be included before working on any of the localization assignments? While most of you may choose to agree or disagree according to your own convenience however, as a matter of fact, having a feasibility study conducted right before taking on an assignment is fruitful in more than one ways for the team in delivering on-time and accurate results.

Before we proceed further, answer this. What exactly is feasibility analysis? For your reference, let us decode it here. Feasibility analysis or feasibility study is no rocket science. It is defined as the process of assessment of the  practicality of a proposed project. The aim of feasibility study is to look into the objectivity of a new project in terms of monetary compensation, delivery deadlines, challenges and resources available. In short, this whole thing is about gauging through the strengths and weaknesses of the business proposal and taking a viable decision basis various factors including threats and opportunities. Feasibility study helps understand the success rate of the project and its impact on the credibility of your own organization.

Having said that, we all are aware that content plays a key role in localization. Do you know content complexity issues dampen the spirit of localization team? Are you aware about content challenges? Well, content is indeed the crucial part of localization and more often than not localization experts face hurdles in translating content. The first major challenge is imposed by the local culture. Beyond doubt, all content has to be translated keeping the local language, culture, flair and flavor in mind. As a team member you have to be careful about words, phrases, graphics, gestures etc to ensure that your translation makes sense to the locals in terms of meaning and sentiments. This is important to gain the confidence of the people of an unknown territory to be able to market your product/service and penetrate deeper to create a stronghold against local players.

Another point, which holds importance here is translation productivity. Localization sure is an extensive task and the team has to justify the work done against the compensation received. Hence, it is always a point of worry for localization experts to do justice to the productivity against tasks allotted.

Do you know it takes immense perseverance to battle ones internal conflicts and external challenges to churn out results within the frameworks of the pre-set expectations? Quite sure, you do! Another hurdle in translation is created when translators are not well versed with a certain language, which consumes lot more time in researching about that language and local culture.

One more factor that downplays on the morale of the localization team is budgetary and deadline estimates. Does the thought ever cross your mind, would the allotted budgets be enough to suffice the resources needed for this particular task? Has the thought of meeting specific time lines ever bothered your peace of mind? If you are a localization expert, we are confident in saying that you may have, at some point, encountered such situations. In the first place it is really difficult to chalk out a budget plan with sheer confidence. Localization is a relatively difficult task and involves various unprecedented phases that are tough to underline right at the beginning. At the same time the team has to consider resources and other factors to arrive at deadline conclusions. Delivering the results on time is a huge challenge and if you are unfit to meet your own words, it hampers your goodwill in the market.

Why are some languages written from left-to-right and some from right-to-left? Do you know some are even written vertically? This has to do with the evolution of languages over the years. This plays an important part in localization and if you are a part of this industry and intend to know more about orientation of languages, read on.

Ever wondered what is the co-relation between speed and accuracy in localization? Does the question about the need for speed and accuracy bother you ever? Why should a translator or entrepreneur focus on localization?

We have tried to sum up these queries for you in this article. But before we touch upon the subject let us understand the crux of the entire process beginning with localization itself.

Technology is fast penetrating into our homes and is challenging our traditional habits. Change, as they say, is the only permanent law and this change is certainly for good. Gone are the days when one had to wait for the weekend or squeeze in time for tedious grocery shopping into an already hectic day. All this and more is now just a single click away. Yes, mobile apps for grocery stores are all over the internet.

Mobile apps offer a lucrative mix of technology and e-commerce on the go. Being on mobile gives your business a prominent share in the marketing domain. Have you on your part ever contemplated your readiness and the fact what if the app just crashes when it is needed most? A word of caution here – ensure Load Testing procedure is followed before you launch the app lest it may backfire and sting hard!

Business Intelligence or BI tools offer plausible assistance to companies in taking logical decisions with valuable, reliable and comprehensive information that addresses critical business needs and help create customized solutions. The focus has shifted from Collation, Combination and Analysis formula to a more complex Visualization, which demands businesses be proactive in identifying the complexities and bottlenecks within and work diligently to deliver enhanced frameworks of intelligent BI tools. Now it is the time to get over with mediocrity and adapt the best for your Business Intelligence.

Entrepreneurship has become increasingly feasible with the changing trends of the business world. Mobile App Startups such as Spotify, Whatsapp, Pinterest, Edmondo and Flipboard have repeatedly proved that it has become simpler than ever nowadays to launch a successful startup, allowing you to smoothly transition from corporate to business mode. So, what is on your mid – An Android App or iPhone app or you have big plans to target every smartphone user in the market?

Here we have listed few checkpoints that are to be kept in mind if you want to avoid the initial crash and burn phase that may hinder the growth of a budding mobile app startup. Follow the below mentioned cautionary steps to foray into market medium with a Smartphone app and lead your startup into the horizon of success:

Define and evaluate your Brand

Domain Name Selection and Registration

App Platform and Expert Developer

Manage your Budget with Open-source Tools

Use Multi-language platform

Connect and remain active on social media

Pay Attention to Feedbacks

Take Legal Aspect into consideration

Native vs Hybrid App for Cost Effectiveness

App Development Considerations

How To Find Best .Net Custom Application Development Service ProvidersThousands of business across the globe leverage Microsoft’s most influential, reliable and robust .net framework for an enhanced performance as well as serves as the futuristic solution to nourish the growth of the company. Microsoft.net framework allows for instinctive, innovative and potent business application for web and desktop for enhanced performance and productivity

Choosing a right mobile application development company for the creation of your mobile application plays a major role in creating out of the box mobile applications that provide enlightened customer experiences.