5 Reasons You Read Articles Like This
The first step is admitting you have a problem. I am sad to say I’m not just a bystander, but also a participant in the Buzzfeed era. I read and share these pointless listicles, go down the rabbit hole of clicking all related articles and then enormously regret the time I wasted doing it.
Being a content marketer, I am even guilty of creating these type of articles. I am a writer who graduated in journalism right at a time when both print and online media were equally relevant and I without a doubt see a value in both. List articles and the like can be well-written and informative, but the majority of them are fluff pieces that essentially say nothing. I believe this is due to the transition over the past couple of years where professional writers were being trained to value quantity over quality.
There is hope though. Every day we use Google to ask questions and due to Hummingbird, Google’s latest algorithm, you will be getting more educated answers.  Posting often is no longer the only golden rule to gain visibility. High-quality writing is now the lead driver in achieving a higher search ranking rather than the sheer volume of content. This is a good thing for readers and writers alike.
As you can tell from the general focus of this blog, I am a fan of preserving things of the past and giving them a new life. I’m excited because I think we will see the comeback of quality, print-era journalism in the future of content marketing and online media.
Anyhow, just for fun, here is the top 5 list I promised:
1. We're Getting Stupider - We can no longer consume information if it is not broken up into smaller pieces and 100% lacking of any substance.
2. No Other Options - Corporate bloggers, well-known media outlets and all online content producers have come to accept that this is the only way to compete with the noise and get clicks so that is what they deliver.
3. Falling Victim to Marketing Ploys - Who can resist tips & secrets to success? I know I can’t. It’s the same tactic Cosmo and the like have used for years to get magazines off the rack, now it is just being applied online.
4. Too Much Faith in the Internet - We believe whatever problem we have - organizing closets, making a relationship better, etc. - can be summed up in a checklist and answered in roughly 300 word posts.
5. Information Overload - Notice how I am really saying the same thing in all of these? Most of us realize this, are temporarily disappointed and then forget 50 Facebook posts later when the next one comes up.
Rant over.

















