Beyond the Brand

Deutsche Bank Logo PNG Since 1870, when Deutsche Bank was established, it has gone through a succession of logotypes reflecting the change of the company name, structure, and owners. Meaning and history 1870 The original emblem featured and imperial eagle. It was used for almost half a century with a single variation (a different shape of the shield on the eagle’s chest). 1929 When Deutsche Bank merged with Disconto-Gesellschaft in 1929, the eagle was updated. The bird adopted a cleaner, more minimalistic shape. It now looked less like an eagle from a medieval coat of arms. We can hardly notice any influence of the visual identity of Disconto-Gesellschaft, which featured the interlocking letters “D” and “G” inside a thick white