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When a brand gathers experience and expertise, it has to rebrand for the future that is compelling with new needs and goals. The Goyal rebranding strategy focuses on bringing attention to its legacy and value for customers.

A soft sophistication is achieved with the Cinnamon Vogue identity. Rooted in the allure of handmade fabric and handcrafted block prints - the identity borrows it visual from the name and echoes the craftsmanship it promotes.

The rebranding strategy for Njuse lends a vibrant perspective to the product category. It pops with energy and attracts the target with its friendly and trendy visual style.

Dynamic Logo

What goes into making of a logo? Maybe what you see is a logo but what is shaped is the identity. To shift visuals on the strong framework of market research and brand vision - makes up for a resilient and expansive identity. #notjustalogo

The Native A2 butter minimises the vanity with which butter is usually packaged and incorporates butter's essence into Native's existing palette to form a gold and white colour scheme. The packaging is derived from a Post-modern design aesthetic with an emphasis on typography.

Look carefully and you will find a playful rendering of the vintage camera hidden in the Logo of Picco. The geometric simple shapes reflect the ease and modern feel of the brand.

The simple storefront that offers a melange of products and projects an experience that can be easily assimilated by the user.

Designed for the enthusiastic influencer community, Picco screams fun, energy, and POP! Modern Shapes, playful motifs and the vibrancy of pink came together to craft the identity and brand language for this futuristic studio.