automagicthings

"More and more members of Generation X (born 1965-1981) are entering the phase of life, from about age 44 to 65, which will provide the source of leadership for our society over the next decade.

During this same time, the large and group-oriented Millennial Generation (born 1982-2003) will be starting families and testing the values of the institutions they go to work for. As these two generations begin to dominate American life and its economy, the entrepreneurial spirit and customer satisfaction focus they embody will force the leadership of many institutions to stop looking in the mirror for the answers to life’s challenges. They will need to shift their focus to the dramatic changes taking place in the marketing landscape and embrace them in order to be successful. Customers, and their needs and wants, will become the North Star for an entire new generation of entrepreneurs."