What is Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
What does Social Media mean
Social media is a catch-all term for a variety of internet applications that allow users to create content and interact with each other. This interaction can take many forms and Sharing links to interesting content produced by third parties.Public updates to a profile, including information on current activities and even location data and Sharing photos, videos and posts.
Social Media as a Popular Mode of Communication
Social media is one of the most general ways of communication and it is growing very quickly. It changes and affects each person in a different ways. the social media has a more positive effect on them than a negative one. Social media has helped many people around the world to connect, or re-connect, with each other, easily. Social media is essentially the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each other.First of all, social media has made it possible for people, or even families, who live far away from each other to communicate easily. Before, people used to communicate through writing letters and having them sent through the mail, which would take a lot of time and communication, could not be done fast enough and constantly. Another way that communication was done before was by talking through the old-fashioned telephone. Now communication is easily done through social communication network on a daily basis using the Internet.
Facebook is a forge in today’s social world. Its allow people to bond with anybody from their best friends to far-away relatives, as well as share their personal thoughts, pictures, videos, blogs and links. Facebook should always be a top priority for higher education marketers. The addition of Facebook Chat bots has also opened up a whole new world in customer service and digital marketing.
Twitter is a fast crammed network that allows users to share their information. It can seem like the next best way to reach prospective students. Take into consideration however, that nearly 79% of Twitter accounts are located outside of the United States. If this doesn’t affect your digital marketing strategy, then Twitter can still be a lucrative platform. Just remember that the most important aspect of marketing on Twitter is the  hashtag.
Snapchat is a temporary social media, allow user to allocate information that can be only being seen 24 hours at most. This social media is only available through a mobile app and boast approximately 166 million daily users. This app is designed for tech-savvy and content-hungry users. In other words, Snapchat is the perfect application to reach millennial, especially for universities looking to share a different side of their campus and boost interest in their brand.
Instagram is tremendously admired among younger generations, with 59% of 18-29 year olds using the app. Instagram created similar features for their stories, like filters and stickers, but implemented it in their own unique way. Instagram Stories has become an integral part of this social media app. Along with announcing its one year anniversary, Instagram Stories now has 250 million daily users.
Google+ has 540 million active accounts, making it the second-largest social media site in the world. Most importantly, Google+ integrates with Google's other important services for both businesses and individuals Your profile is directly connected with your listing on Google Places, a tool for local businesses to show up on maps and local searches.Google+ offers a professionally oriented platform for businesses, allowing them to carry out direct relationships with things like live video conferencing and Google+ integrates with other important Google services, such as Google Authorship, Google Places and of course, the world's largest search engine
LinkedIn has 277 million users, and unlike Facebook, Google+ and Twitter, it is specifically aimed towards a professional market consisting of both individuals and businesses.Creating a Company Page with LinkedIn provides you with a platform to showcase your business and connect with potential customers and leads and LinkedIn is the number one social media resource for professional connections, such as those in business-to-business (B2B) marketing and valuable business leads by browsing through professional profiles on LinkedIn.
Pinterest already has well over 70 million active users and counting. Both individuals and businesses can use Pinterest for sharing visual bookmarks known as 'Pins.Pinterest is most suitable for businesses which rely heavily on visual media, such as those in the fashion, photography, design and jewelry industries and offers business accounts including useful additional features such as the ability to promote Pins and analyze results. You can link your Pinterest business profile with other social media platforms, including Facebook and Twitter.
YouTube is a social networking website, the world's third most visited website and the most popular video sharing resource, YouTube also integrates important social features making it too important to ignore and YouTube provides a free platform which businesses can use to publish video content such as tutorials, product overviews and YouTube provides its own paid advertising program, allowing businesses to have their ads appear in other people's videos.YouTube's social features include video commenting, integration with Google+ and ratings by way of likes and dislikes.
In Social media the truth and reality come together through the social media. The individual messages on social media are constructing as news feeds and is released to the networks and groups. Social media have given the power to bring together truth precisely and spread it as fast as possible. When a news story is shared by the individual on social media other users have the chance to verify the truth and accuracy and discuss the same. This authority to give information through social media has challenge the ability of the prearranged bodies who claimed to be the absolute custodian of truth. Any such attempts to skew the truth by the powerful tools mass media have been neutralized by the all-powerful social media. The days to state power over the public having sway control over the tools of mass communication are over in the age of social media. Technology has given people the ability to digitally detain real time events and share them on social media. The reputation of social media sites like YouTube Facebook etc. is due to real time events posts. This has enable persons to bring the truth to public sphere giving them the power over those who once controlled all such information. Such development is possible only because of the surge in information communication technologies that has catapulted the social media.
Once you have defined your community and established your presence on social media, you will need to keep your online social activities at a high professional standard in the long term. To more effectively manage your SMM campaign, you'll need to continue to research your audience to determine when is the best time to post and engage. You will also need to track your performance through tools such as Google Analytics and by listening closely to customer feedback and keeping in touch with current trends. Above all, approach your audience in the right way, using the tips included in this guide, and over time you will be able to strengthen your relationship with your customers and reach out to new ones See More:https://goo.gl/jvCTf7
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