Queth’s Atiny Adventures

it appeals to many demographics by ironically being an extremely specific take on a visual genre

essentially it's a short film

with two smaller dance breaks instead of just one, did you notice? i like that idea. makes the last third of a song more engaging

BAD works in several media contexts. at the club, in social network content, in an action movie. hell this could even make grocery shopping fun. turn the thing up

IT'S REALLY COLORFUL. FINALLY MY EYES SEE GOLDS AND PINKS AND POLKA DOTS AND EMERALD GREENS 😍

the mv director uses both the foreground and background of the shots so masterfully with constant overlaps and montages i was stunned shookenly shakenly wtf

the sound design. the judge's hammer, an acoustic guitar, foot steps in court... anchors to reality. deeply needed in today's music videos

as with taemin and 'move', the killing part needs to be accessible and immediately readable to basically almost anyone -> partial, slow choreography elements like BAD's need to make a comeback, we all want to dance along please

it really doesn't take itself too seriously

and they never did. elon step aside because ATEEZ legalized comedy: from debut to fruition, they were always hilarious and unlike most comedians never at the expense of someone else (except those random white guys they always rob in their music videos i mean this time they even used a bald cap reveal for the dude?? 😭)

every shot of the mv is lived in. floral arrangements, soft carpets, empty cups, cakes, ceiling fans, barbers, wedding photographers, jewelry laid out in the shop, neon lights, peppers, clocks, tiles, protest signs, rings, dried plants hanging, rose petals... what a meticulous fucking effort of the staff wtf

everyone shows up looking their finest. and they all have that beautiful undereye blush makeup 🥰

not having the pressure of being from a mega company with a huge production apparatus overriding the artist might be a challenge but then again a big plus. here they utilized all the benefits

nor does BAD pretend to be the next new shiny future thing. only aespa successfully does that concept. ATEEZ know this and stick to what they're good at which is worldbuilding

in short it looks like a passion project. WHICH I LOVE

everything functions as a hook for the brain: fuego, chk-chk-cha, mona lisa, spidey, photoshop, peli-groso...

hongjoong and mingi are certainly more inspired lyric writers than some stupid ai: the blend of languages is sassy and sufficiently comical at times like it's SM from back in the day instead of being boringly formulaic, and yet still easy to sing along. it takes the bilingual kpop formula to a new trilingual level and market. very smart move

it's a deviation from the recurring ATEEZ theme (hustling, as in WORK or ice on my teeth) which is refreshing without being a risky total rebrand

veteran atiny find the easter eggs, new fans are fascinated, that's a good balance

it has a hands-on atmosphere rather than CGI rooms: they are literally in a church/a court/a street. come on, any company has the budget to film in a barber shop. stop the green screen, rent out a local venue and give back to communities.

so my boy wooyoung looks scrumptious i just wanted to mention it real quick 😸 #purring

the female protagonist wins and we love that

background dancers are EVERYWHERE. constant motion and layers of people in rows. kpop needs to make more use of their trainee and dancer hiring system bc high quality formation stuff is their forte that sets them apart

there are some great styling choices made, e.g. fabrics we usually don't see in menswear. it picks up on the tone that seonghwa set with genderless fashion and it has become ATEEZ' strength

the song structure is so interesting and addictive?? like how did they do that? i need an expert to explain this to us

wwdkorea

no1likeme8_8

yunou._.u

So special.

So.

Special.

I FUCKING DIED OK

I can't believe we're at the end of the Fever era already! How time flies, and that's with us taking a break for Golden Hour Part 5.

There's a lot of good songs on this album but I'll talk about them as I get to them. Let's dive in!

Straight in with the feels. No buildup, no warning.

Let me tell you I was OBSESSED with this song when this album came out. It was the first time Ateez hit the number one spot on my Apple Music Replay playlist because I listened to it on repeat for months.

(It’s on the 2022 playlist because it came out in December 2021 which was too late for it to make it onto the 2021 playlist)

This is one of those songs that I still can't listen to without crying and I'm almost glad I've never seen it performed live (apart from at the cinema movie which isn't the same) because I would be a wreck.

And I don't normally do this but I have to give a shoutout to one of my favourite kpop reactors who talked about the lyrics for this song and how they might relate to Mingi's situation (he hadn't been back long when this came out) because that just broke me even more.

It's 15 mins long but worth a watch if you have the time.

So for all that I repeatedly say that I don't generally like slow songs/ballads this is right at the top of my exceptions. It's one of my favourite Ateez songs period not just a favourite ballad.

Starting out with two slower songs is such an interesting choice for Ateez who are usually known for their high impact songs.

This isn't a fave the same way Turbulence is but I can appreciate what a pretty song it is. The vocal work is incredible! And it's one of those comfort songs that Ateez is well known for when they're not singing about piracy/overthrowing the government/being horny