Apotheca Marketing

What is your goal with social media? It’s probably a combination of communicating with your existing customers or clients, and reaching new customers/clients so you can generate more revenue, right? Well, one of the best things you can do to improve your social media visibility is to post consistently. 

Posting on a regular, frequent cadence increases your page’s visibility since most social algorithms will “boost” your post visibility based on algorithms that look at a combination of content, frequency, and engagement (likes, shares, comments, etc.). However, we know it can sometimes feel overwhelming to create new content, particularly if you’re posting daily or several times each week. That’s where a social media calendar can come to your rescue!

Read More: https://www.apothecamarketing.com/how-to-easily-make-a-social-media-calendar

PPC is an acronym for pay-per-click, which is an advertising model that allows advertisers to pay for an ad on a platform when a user clicks on the ad. This differs from other common advertising models, like display ads, which will often be charged on a cost-per-view basis (or cost per thousand views), or placement ads, which are billed for a specific period of time with no guarantee of impressions or clicks (e.g., some magazine websites).

Individual ad platforms such as Facebook, Pinterest, LinkedIn, and even media sites (native platforms) may use variations of the PPC model, but most frequently when people mention PPC they’re really speaking about search engine ads (Google and Bing), and Google in particular. This is largely because of the sheer volume of searches Google sees each day, which enables it to serve up theoretically relevant ads related to those searches, and in turn gives advertisers a gigantic potential audience.

If you have a business that depends on local customers, then you need to have a Google My Business listing. A Google My Business listing (GMB), is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. According to Google, half of all individuals who conduct a search for a local business will visit that business within 24 hours. 78% of local mobile searches result in an in-store purchase. What’s more, about 56% of local searches are “on-the-go,” via smartphones. 

Since its inception, GMB has evolved and added some really cool features that enhance your listing, help you reach new customers, provide insights and analytics, monitor your reputation/reviews, and increase your rank in local search results. A Google My Business listing is an amazing resource for businesses as it provides free SEO!

New, fresh content is incredibly important to your business. So if that’s the case, then why aren’t more businesses producing more content? We’ve come up with a couple of approaches that help our clients produce content without "writing". 

When was the last time you looked at your company’s website data? If you’re like many, you probably don’t with any regularity, or at all. In some cases that may be because your agency or marketing team provides reporting related to your marketing programs, and sometimes because you’re just not sure what you should be looking for. 

We’ll take a look at some of the most common metrics, and talk about what you should be looking at, and what metrics aren’t that useful.

Social media has grown to become a vital part of any business’s marketing strategy. It doesn’t matter if your business is small and local or a well known national brand - you need social media for your business. For multifamily properties having an active social media is a great opportunity to connect with residents, increase brand awareness, and reach new renters. 

You’ve heard the term “landing page”, right? Obviously it’s a page where you “land” people who are clicking through from a marketing campaign. But, why is it a big deal and how can it impact your marketing campaigns?

We often see clients and other agencies focusing on website and marketing metrics like traffic, clicks, likes, and shares.

“Our SEO program increased traffic by 200%!” Or, “Our social media posts had over 10,000 likes!”

While these sound great, and can be important metrics to be sure, they don’t really tell the whole story about how your marketing programs are performing. Traffic is great, but is it driving more sales? Is it creating relationships? Are people engaging with your content?

What they’re not tracking, but should be, are conversions.

Marketing CBD on Facebook & Google

Selling CBD products is legal in most states. But try telling that to Google and Facebook. We look at some of the challenges and solutions to marketing CBD on these popular platforms.

SEO Snake Oil

We’ve seen too many of our clients paying companies a retainer, for essentially...nothing. If you’re engaging an agency to “do SEO”, are you sure they’re really performing? We talk about what your agency should be doing, and how to avoid snake oil.

https://youtu.be/d7Evp0pVFMk

Image Size & SEO

Shopify Nixes MailChimp!

5 Top Free Apps for Your Shopify Store

Get Ready for Your Website Project

How Not to Manage an Email Program: A Cautionary Tale

Here's a hint: Your entire marketing team should not be dedicated to only producing emails.

I recently had the opportunity to do an in-depth assessment of the marketing program at a mid-size ecommerce company, which we’ll call “Joe’s Java” to protect the innocent. One of the company's primary marketing tactics, email, jumped out at me as fairly unique.

Don't Let Your Vendor Hold You Hostage!