Injury is everywhere in sport. Its ubiquity is evident in the lives and bodies of athletes who regularly experience bruises, torn ligaments, broken bones, aches, lacerations and muscle tears. âInjury reportsâ appear daily in local newspapers and in the analyses of television and radio commentators. Sports Illustrated markets its subscription campaign by giving new subscribers videotaped highlights of football players smashing one anotherâs bodies. Injury is presented as entertainment, as spectacle. Television cameras regularly frame injured players and slow motion replays are used to allow viewers to see how an injury occurred and commentators to estimate the location or extent of the injury. Commentators sometimes comment on cuts and bleeding as a verbal supplement to depictions of bloodied athletes on the screen. Players who are shown being taped up on the sidelines or led into the locker room to be checked by the team doctor at half time are often praised by commentators upon returning to the action with words such âbrave,â âdetermined,â âcourageous,â and âtough.â
(...) Sports media valorize the athletes who surmount injury, endure pain, and return to the field of hierarchical endeavor. Ironically, as the athleteâs body is âbuilt upâ in order to âmove upâ the competitive hierarchy, it is increasingly worn down. Many athletes are thus embroiled in a larger set of power relations inside and outside sport that are often exploitative and lead to physical entropy. Within the context of the competitive hierarchies that comprise late twentieth century gender regimes, athletes may be cultural prototypes modeling the behavior of (and for) the toughminded, success-striving but increasingly expendable middle-managers of the post-Fordian economy who drive themselves day after day, only to be âbenchedâ by stress-related illness or corporate downsizing or replaced by cybersystems. These portrayals may also be modeling stoicism and resilience for factory and service workers who must do more for less because they are âlucky enoughâ to have jobs in an economy that thrives on impermanence and liquidity. In short, we suspect that the media representations of pain and injury among athletes, particularly in televised productions, are ritualized expressions of more subtle relations of power that tap the Pain Principle and hegemonic masculinity for cultural and political legitimacy.